The document discusses plans to renovate the website for the University of Chicago Press. The goals are to bring different divisions of the Press closer together on the site, apply a consistent design, and make navigation and functionality easier especially for the Books Division site. The renovation process will involve gathering requirements, prioritizing tasks, designing, implementing, and launching the new site in phases. The document also describes different types of website users - Knowledge Seekers, Book Seekers, Service Seekers, and Service Users - and what interests the Press has in each user group. Traffic analysis of the current site provides evidence about user entry points and popular pages.