6. Web Site Conventions
They are useful. Conventions only become
conventions if they work.
Designers are reluctant to use
conventions, they like to reinvent the
Innovate when you KNOW you have a
better idea, but use conventions when you
7. Web Site Convention
Navigation appearing along the top or
running down the left side of the page.
Logo located in the upper left corner.
Hyperlinks are underlined.
10. A Good Web Site Has:
A tagline that clearly identifies what you do.
Consistent design and navigation on all pages.
Clear hierarchy of information.
Footer links at the bottom of every page.
Keywords that identify your business.
Easy-to-find contact information.
A means to gather user data.
11. Things to Avoid
Splash or Intro Pages.
Slow loading pages.
Large blocks of text on the main site pages.
White text on color background.
Too much Flash and Music.
13. Information Architecture
Create Usable Navigation System
Easy to learn
Consistent throughout the site
Minimum number of clicks to destination.
What is the mission or purpose of the site.
Who are the intended audiences.
Determine the organizational structure
Hierarchy of information
Narrow and deep or broad and shallow.
Create a site map or blueprint of the site.
14. 3 Important Concepts
Require Your Attention
What the audience wants from you.
What you want to say.
How you arrange the content to best
meet your audience’s needs.
17. Important Considerations
A clear, concise mission, vision, and
Include photographs to add visual
meaning to the site.
All photos should be captioned to
increase comprehension & SEO.
18. Important Considerations
FAQ’s- improves users understanding of
the information presented and reduces
demand on your staff.
Site Map—Helps users navigate and
search your site.
Page Footers offer the user a set of links
to other pages in addition to essential
data about the site.
19. Site Marketing
Your Web site should be an integral part
of all marketing campaigns and
corporate communications programs,
and the URL for the site should appear
on every piece of correspondence and
21. Site Navigation
Gives us something to hold on to.
It tells us what’s inside.
It instructs us how to use the site.
Consistent Navigation allows users to
adapt easily and predict with confidence
the location of information.
23. Omit Needless Words
Reduces noise level of the page.
Makes useful content more
Makes pages shorter, reduces
24. Kill the Happy Talk
Happy talk is like small talk, visitors to
your site are not interested.
Contains no useful information.
25. Chunk It
Few Web users spend time reading long
passages of text on-screen.
Chunking can help organize and present
information in a uniform format.
Concise chunks of information are better
suited to the computer screen. Long pages
tend to disorient readers and require users
to scroll long distances.
26. Stock Photography
Google Images is NOT a source of photos
for your web site.
Royalty Free: Pay fee for variety of usage.
Rights Managed: Pay fee for very specific,
ShutterStock, Getty Images, FotoSearch
offer affordable plans for Royalty Free Stock
29. Design is Devine
The design of your site should offer relief to
the eye by striking a balance between text
and graphic elements.
31. Design Your Own Site
WordPress and Joomla are two CMS
products that use templates so you can
build your own Web Site and manage the
CMS allows you to add/edit and delete
pages from your site
32. Benefits of DIY Web Sites
Saves you money.
Template driven, plug-ins available to add
Provides content management system
(CMS) that archives content and allows
you to easily upload new content to the
Manage site content via a Web browser.
34. Social Media
Drives traffic to your web site.
Improves SEO with keyword rich content.
Gain better understanding of clients’
perceptions of your business.
Increased awareness of your business.
35. What Should You Post?
Industry Content – trending topics, lists,
Engaging Questions – create a dialogue.
Quotes – Inspirational quotes get lots of
shares. Quotes from industry leaders
appeal to your target audience.
Statistics – useful and interesting
Promotion – latest products and deals.
36. 80% of what you share should be
interesting and valuable to your
20% should be promotional items
about your business.
37. Grow Your Audience
Add links to your social profiles
everywhere: your website, your blog, your
email signature, your e-newsletter.
Engage with as many people as possible
on each network.
38. Rules of Engagement
Search for discussions by keyword/hashtags
and reply using your business profile.
Use your page to comment on other posts by
other Facebook pages in your industry (not
Use your professional profile to join and
participate in groups within your industry.
39. Rules of Engagement
Use your page to comment on posts on
other Google+ pages and communities in
Instagram & Pinterest:
Comment on other people’s shares using
your business account.
Comment on other people’s videos using
your business channel.
40. Success Factors
Facebook – 1 to 4 p.m.
Twitter – 1 to 3 p.m.
LinkedIn – 7 to 9 a.m. or 5 to 6 p.m.
Google+ – 9 to 11 a.m.
Pinterest – 2 to 4 p.m. or 8 p.m. to 1 a.m.
Know when the highest percentage of your audience is
eavesdropping on your social networks
42. Success Criteria
Top of Mind Awareness within Marketplace.
Content is relevant, informative, and addresses the
needs of the visitor.
Information is easy to find and read.
Increase unique visitor traffic to site.
Reduce demand on staff when handling inquiries.
Capture user data for future marketing.
Connectedness–link to other Web properties.
More product inquiries—MORE BUSINESS!
43. Social Media Evaluation
Engagement Metrics – How many people
like your posts? Are they being shared?
Conversion Rate – Are the posts doing
what you want? Landing Pages.
Branding Success – How successful you
are at branding your business.
44. Web Site Evaluation
Number of unique visits.
Average duration of a visit.
Top referring web sites.
Top entry and exit pages.
Top referring URL’s.
Average number of users per day.
Most active day of the week.
45. A free service offered by Google that
generates detailed statistics about the
visitors to your web site.
Shows you how people found your site,
how they explored it, and how you can
enhance their visitor experience.
47. Quality Update
The key to creating a great website is to
create the best possible experience for your
audience with original and high quality
More valuable and useful than other sites.
Engaging: Bring color and life to your site by
adding images of your products, your team,
Studies show that most people read less than 30% of the content on a page.
Web users choose the first reasonable option
Few people take the time to read everything. There’s no penalty for guessing wrong. Weighing options may not improve our chance. Guessing is fun.
Without being taught, we all learn to read newspapers, not the words, the conventions: Large type is usually the headline, text underneath a photo is a caption.
Web design conventions are a set of rules that help visitors “feel at home” on your site even if it’s the first time they visit it. Most websites adhere to these rules and yours should to.
There are two kinds of noise: Busy-ness, everything on the page is clamoring for attention.
Background noise. Your web pages are like being at a cocktail party, no one source of noise is loud enough to be heard
Make sure that you invest the time to properly plan the information architecture of your site
The home page is reserved for high-priority tasks and should divide your audience and send them to their particular area of interest.
We are always looking for the next thing to click. Don’t force users to think about something that should be obvious
Discuss situation client experienced using photos lifted off the web.
One of the most common mistakes that businesses make is focusing too much on the Form or Style and less time on the Function or Substance of their web site.
With CMS, you can add calendars, online forms and blogs