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1. Digital marketing startegy 2022

2. Our planning process is very simple and easy, so that you can easily understand,Thus the steps
from which can achieve our target are:
Current market trends and digital opportunities in 2022.
Now the world has become digital era and everything has changed from facebook to
google,its all algorithm are changed and has been updated.
Proper and clearly defined digital startegy.
Implement it in practical world and know its pros and cons.
 raech your target auidence.
Follow and regularly send them engaging and interesting content.
 set you goal or objective of your campaign.
Convert your lead into sales.

3. Making a marketing funnel:
Awareness:the potential client knows about your item or administartioon.they are as yet
outsider ,however they re gone to your site on purpoes,however they re gone to your site
on purpose. They re searching fro something they require. At this atge you needed to pull in
the client by demonstarting to them that you have something they re searching for.Utilize a
lead magnet or invitation to take action to give the cleint assset identified with your item or
administration.
Interrst :they are currently communicating enthusiasm for a specific lkind of your items or
administarion.now your e given them some data and they re occupied wuth what you need
to state or the administrations you give. You ve utilized your lead magnet or CT in oraganize
one to accumulate more data about them. AT this stage its smart thoght to suplythem with
addiitonal data that is more custom fitted to their particular needs.
Desire: they re appreciated a particular item or administarion.since you re prvided them
with data particular to what they re searchinbg fro,theyre discovered an item or
administration you give that may be a solid match for them.welcome them to plan an
interview utilizing an email or an invitation to take action.

4. Action:
Making the following stage toe wards buying .this is the point at which you ve ready to
tarnsform your potential client in to alead.you ve given them important impor
data,demonstated them you focus on our clients needs,and demonstaed to them that
you have something they require that will profit them.ALL that is left is talking about
things like value,intsallment and different parts of your item or administartion that are
applicable to a purchaser.
 building up suggestion to take action:
W e have dicussed utizing an invitation to take action in the second step as apiece of
your advertising channel,yet what is a suggetsionto take action precisely?AN invitation
to take action (CTA) is a picture or content that prompt guests to make a move ,for
example buy in a pamphlet an online class or demand an item demo.CTAS should guide
individuals to presenation pages,where you can gather guests,contact data in retuen fro
an important advertising offer.

5. Making an effective lead magnet:
A lead magnet can be utilized allone or alongside a CTA.
This will likewise be utilized either inside your showcasing channel or as an approach to drive
potential clients into your pipe.
Supply them with something important to your item or administration that they need.Utilize
your offers as an approach to assemble more data about a potential purchaser.while driving
them encourage into your pipe in the meantime.This conveys them nearer to turning into a
genuine qulaity lead who will burn through cash on your item or administarion.the thought
behing behind a lead magnet is to exchange data.
Driving traffic:
All together fro there to be individulas to crash into your showcasing pipe,first must be
movement on your site.HERE are a couple of the ones I suggest.
Quality content: Use substance, for example, blog entries ,statements and articles on
specialist sites. Embed connects to different places on your site inside this substance to
fabricate your image name through presentation and direct people to you site.
Ctachprase strategy:INSERTING RELATED WATCH WORDS in to substance will enable your
substance and site to appera in more query items,this prompts higher volimes of web
movement.

6. SITE OPTIMIZATION:Ensuring that your site is improved
and working talking care of business is
fundamental,individuals would prefer not to visit a site that
doesn’t legistilately.
Online socail networking;
Use drawing in web based social networking presents on
pull in more rush hour gridlock to your website. Utlilizng
pictures,video,and other important media will enable your
presents on get greater engagement.

7. Some keywords that are ranking in google

8. SOME keyword staht are ranking in google:

12. TOP 5 COMPETITORS OF PEZKART INDIA:
FLIPKART.

13. 2.SNAPDEAL:

14. 3. SHOP CLUES

15. 4.MEESHO

16. 5.AMIZAN:

18. Q.How to conduct a social media competitor audit?
Answer: To conduct a social media competitor audit:
Find out who your competitor are;
Use google.
Use graph serach on face book.
Do a check on other social media platforms.
Make a list of your audience and seee who theyw re following .
Check your battles.

19. Gather information:
List of social networks they are on.
List of followers?fans?subscribers they have and their growth rate.
Frequency of their posts.
What are their metrics like?

20. Content dissection:
What kind of content are they posting?
What kind of content format is working best for them?
What does their content calendar looking like?

21. Customer satisfaction:
Are they responding to their potential customers in the comments?
What Infromation can you gather information from their resources?
How is their revenue looking like?
Do they have a lot of direct engagement happening?
Is it consistent across every channel?

22. Food for thought:
Inspiration and plagiarism has a very thin line separating.
Sometimes data reveals something that is beyond social media .
You need to be right only one .Think outside the box.
Find content gaps rather than content inspiration.
Organize and keep going at it, the learning curve is steep.

23. Q.How to Kill our competitors strategy?
1.our pricing strategy should be flexible and affordable.
2.Daily send them newly updates on our schemes and offers.
3. We should do monthly do SWOT analysis of our company.
4.Run lucky draw offers and give exciting prizes and offers.
5.Give holiday packages and foreign tour to all your customers.
6.Run events ,seminar and events.
7.Create a face book group and invite them to group poll for listening their desires and
needs.
8.Run brand awareness campaigns,raemarketing campaigns, run discount campaigns to
generate interest and attraction towards your product and services.
9.Be active on social media and try to follow other big accounts related to ecommerce
company management.

25. Objectives' of our proposal
To generate qualified ,keyword –specifc tarffic to your website and achieve top top rankings on
pre defined search engines,against slected keywords. thereby,
Increase web traffic.
Increase quantity and quality of customer lead from website.
 increase page rank.
Increase the overall website visitors and engage themselves.
Improve the ranking and visibility of our website.

26. Google keyword analyzer.:
Google keyword planner is one of the best and attractive tool which helps in craeting good
targeted keywords and also helps in beating our competitors.
Social media keyword analyzer:
Yeah!social media keyword analyzer is one of the best tools that provides ideas to beat our
competitors and there are tools of social media such as google trends,google
alerts,buffer,hootsuite,canva ,google analytics etc.
Website optimization as per the latest algorithm use by search engines.:
There are algorithms such as google panada,penguin update,hemmignird plugin update
algorithms,which provides guidelines and instruction to be followed while ranking in google.

27. Technology used:
Google analytics.:
Google analytics' is a software or you can say a tool which provides a tracking
code to see our report of our website conditoion like its
impression,enegagement,souce,refferals,medium etc.
Increase web traffic.:
Through off page seo effort like social book marking,image sharing,classified
submission ,article submission and continuous hard working which will increased
our website traffic.
Google webmaster.:
Google webmaster such as google search console,bing webmaster tools which
helps in faster indexing of tour website pages by creating sitemap of your file.

28. Methodologies used while ranking in google are:
Getting indexed in the right way. This part involves methodologies for crawlers to find pages
for websites with the correct context and some keywords.
Incraesing traffic and page ranking_we use only white seo techniques which mainly includes
dedicated manual link building with quality websites . We do follow the following tactics:
Long term and quality scores-we do provide quality link building services.links will be
located fro along time and links are not created from any farms, spam websites or ffa pages.
One way-one way link building is a great way to improve your link populairy and ranking in
the serach engines.we offer one way link bulding services.
Sauce relevancy-good back links are from reputable places-preferably from sites with similar
them.
Link relevancy-the text and title tag of an out bound link is more effective when it is made
relevant to the destination page.
We can help you obtain the most valuable links with maximum relevance.

29. Google friendly-we are updated with current trends and links will be placed on
domains that have been indexed by google and follow all Google link schemes.
Timings– A search engine recognizes the date a link was created and from this can
realize whether unnatural link building is taking place. Therefore link building should be
timed to emulate a natural, non-uniform process. So we concentrate on all these
regulations.
Reporting:
We will send the Internet marketing reports on monthly wise.
We will send daily reports on daily basis through whatsapp

30. One/team of SEO/SEM experts will be assigned to market your products and services using
various methods. Spend time will change based on the pack you choose for monthly.
Competitor monitoring
Social media Keyword research .
Social media post updating.
Link building optimization.
Page rank optimization.
Social media Like increasing.
PPC/month for both Face book.
Google or other medium PPC.
Site audit and Monitoring.
Tracking of changes.
Monthly Reporting – Reporting.
updates to clients monthly.
Search Engine Optimization (SEO &
maintenance)
Research keywords
Site audit and Monitoring
Metadata updates
Meta keywords
Content research
Competitor monitoring
Internal linking
Social media Linking
Faison creation
Page rank optimization
Tracking of changes
Reporting
Technology updates
Usability fix
Brand digital marketing packages SEO/SEM
Search Engine Marketing (SEM)
4 page -15,000 sr
8 page -30,000 sr
15 page- 60,000 sr
25 page-1,00,000 sr
50 page-1,25,00 sr
4 PAGE-15,000 sr
8 page -30,000 sr
15 page- 60,000 sr
25 page-1,00,000 sr

35. Payment Terms:
100% of the monthly project value has to be paid as advance along
with the work contract.
Mentioned packages are flexible so customers can switch packages
according to their marketing requirement. All payments Made in
favour of pezkart company.

36. Terms & Conditions
1. Client has to provide required internet marketing related datas such as images, videos,
internet marketing,
supporting phone numbers & Email ids,social media passwords & usernames within 5 days as
of the date of
acceptance and requested date.
2. The datas required for internet marketing should be shared from time to time with pezkart
company Solutions for better
results.
3. The client retains the copyright to data, files and graphic logos provided by the Client, and
grants the pezkart company India IT.
Solutions the rights to publish and use such material.
4.To deliver the best results, pezkart company India requires FTP access to the website and
its content management, system or a contact email address/contact detail to the person
who is uploading the features as required.
5. Pezkart company India has the rights to change or remove (temporarily or permanently)
the website content or any part
of it and you should confirm that pezkart company Indore shall not be liable to you for any
such change or removal.

37. 6.Pezkart company Indore requires payments as per the proposal, violation leads to delay in
internet marketing results or
the cancellation of work.
7. Cost per click(CPC)/pay per click(PPC), email campaign, SMS campaign, social media likes,
Google ads will be
managed by pezkart company Indore billed extra. The delay in payment may affect internet
marketing results
8. Internet marketing work is governed by many factors which are outside the direct control of
or any other Internet marketing company. Therefore no reputable Internet marketing
company can guarantee drastic
change & particular results.
9. The pezkart company India, however, guarantee improvement to a client’s internet
marketing results within 2-5
months as per the current market conditions, otherwise will provide 10% extra work.
10. Monthly reports (where applicable) will be circulated to clients as per the agreement
terms.

38. Q.Why pezkart ? What can we offer?
Our main goal is to generate as many enquiries for your business
and website as we can and we will always work hard with
this goal constantly in our sights. There is NO EXCUSE for this
method..! We take pride in every aspect of our work so that
you can always be assured that you are getting the very best
service for your money.