1. Analysis of
Questionnaire
Results.
Here I have analysed each one of my results
which will help me understand them and figure
out how these results will help me and my
partner with making sure our music video fits the
required target market.

2. Gender
Here are the results of the
gender’s of the people who took
my survey and the majority was
female but the male results
weren’t significantly behind so
this shows that either gender is
targetable but other research on
my blog has suggested for
signer/songwriter music females
would be of majority to target.

3. Age
These are my results for the
ages of the people that took
my survey. The graph shows
that the majority were 17-22
with 13-16 being the next
highest and the other two are
small therefor less relevant to
me. This has helped me to get
a rough idea on the ages of the
consumers which will help us
with knowing who to target
our video to.

4. What genre do you listen
to the most
This is a very important
result which didn’t show in
our favour as there was only
1 person who enjoyed
singer/songwriter music
which means the rest of the
answers could be less
reliable but they will be
helpful to give me and my
partner a rough idea as to
the audience we are
targeting.

5. What conventions do you expect
to see in a singer/songwriter
music video
This question is very
important as it can help us
to figure out what
conventions to include in
our music video and from
these results the main tree
things would be:
performance shots, close
ups of the artists face and
natural locations. So these
are three things we are
most defiantly going to
include in our music video.

6. What conventions don't you
expect/like to see in a
singer/songwriter music video
This question is also just as
important as it can help us to
decide which conventions not to
include in our music video and
from these results the main tree
things would be: dark colours,
dark lighting and bright colours.
So these three conventions will
most defiantly not be included
in our music video as this would
loose us a significant part of the
audience targeted.

7. Do you expect a singer/songwriter
to be male or female
This also hugely helps as
we know of what gender
our artist should be.
Although before this
research we had decided
to used a Female
singer/songwriter this
research has only further
backed up our initial idea.

8. What age do you expect
the artist to be
This also has helped us to
decide the age of our chosen
singer/songwriter and
although the majority was
20-28 we have chosen a 16
year old because I think the
artists in signer/songwriter
videos are represented as
older through the mise en
scene and this is why the
results are like this as
opposed to the majority
being 14-19.

9. How often if at all do you listen
to singer/songwriter
music
This result has just helped me
to understand how often
people listen to our chosen
genre of music which is rather
significant with the highest
result being more than 3
times a week showing the
popularity of
singer/songwriter music
which could imply how we
really need to make sure we
appeal to the right audience
as it is a mass audience.