An overview of the social media platforms - Twitter, Facebook, LinkedIn, Pinterest, Instagram and many news ones - given at the Enterprise First meeting October 2013

1. Presented by
David Vane

2. What is it?
Social Media Marketing is a term that describes
use of social networks, online communities, blogs,
wikis or any other online collaborative media for
marketing, sales, public relations and customer
service. Common social media marketing tools
include Twitter, LinkedIn, Facebook, Flickr,
Wikipedia, Orkut and YouTube.
Wikipedia

4. What do you want to achieve
Use Social Media Marketing for
Networking – Facebook, Myspace, Linked in, Ning
Link building – Digg, Del.icio.us, Reddit, Propellor
Video sharing – Google, Yahoo, Ning,
And don’t forget Blogs, SEO, ppc, wikis etc

5. Social Media Marketing

6. • Tweets..
• 140 characters
• look for contacts, advice, news, chat, keep up!
• find groups related to your niche and contribute
• create your own group
• invite friends to connect with you
• comment on ‘walls’, give testimonials ,
• online professionals
• trusted network
• look for contacts and collaboration
• musician’s tool for promotion?
• young person’s area?
• add friends and comment on groups
• find Ning community sites and join them
• contribute to forums
• create your own if there isn’t one for your topic

8. Other Twitter ideas
popurls.com
www.quantcast.com
mrtweet.com
www.twitscoop.com
www.twellow.com
www.tweetlater.com
www.tweetdeck.com
twitterfon.com

15. •Google +
•Circles – Events – Hang outs, People
• Virtual pin board – photos, quotes etc
•Create plans for weddings etc
•Share recipes ideas etc
• Mobile sharing
• Photos – how its made, products, ideas, inspiration
• Enterprise comms
• share ideas, comments, events, planning online
• Find information
• Provide feedback, comments
• Maps …

16. New platforms...

19. New platforms...

20. New platforms...

21. Social Media – other platforms
Safety on Line

22. Which one to use?

25. Summary
Plan your campaign –
what are you going to say?
who is your audience?
which media will you use?
make it interesting and useful
build a relationship
integrate your material
build your credibility
allow plenty of time!!!

26. http://twitter.com/davidvane
www.facebook.com/davidvane247
www.linkedin.com/in/davidvane
seictforum.ning.com/
www.ecademy.com/user/DavidVane