Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.

1. The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address]

2. The social media sales pitch

4. Speak to your audience

6. Be heard

8. Use social media

10. Confused?

12. What do you do first?

14. Story begins at the end

16. Attracted by efficiencies

18. Instant popularity

20. How do you get there?

22. It’s not magic

24. It takes work

26. Four steps

28. Skips the first three steps

30. Assess

33. Editorial

35. Production

37. Focus on message, not medium

39. Distribute

41. Use social media

43. Customer concerns

45. Decisions

47. Expose wisdom

49. Be visible

51. Provide answers

53. Push people through sales cycle

55. Discovery

57. Research

59. Purchase

61. Use

63. Additional purchase

65. Evangelism

67. Four steps

68. Assessment Editorial Production Distribution

69. Dedication to providing answers

71. Grow your business

73. Creative Commons photo thanks to these Flickr users: Wisconsin Historical Society Kcohen Photojonny Kenyee TrebolAzul Wili Colbycash Starrey Peterjlambert Saibotregeel LMarie Jasonsisk Angrydicemoose :: A R G E N T :: Pauly Ian Boyd Marielito phoneyNickel Dr. Pat Akaalias Puja Daviddmuir Demibroke Pteittinen Joits TheJustifiedSinner Caribbeanfreephoto Chor_lp Trenchfoot Ryyo Elh70 Oh That Rachel! Thaths Old Shoe Woman Andreasnillson1976

74. “ Be the Voice : Build your Business by Becoming your Industry’s Thought Leader” http:// sparkmediasolutions.com/bevoice.html By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email_address] Further reading: sm