Using Social Media to Weather Tough Times Recruiting and Talent Management Tips presented to the  Human Capital Institute ...
Tough Times
Tough Times Present  Unique Challenges <ul><li>Morale in the face of layoffs </li></ul><ul><li>Allaying fear of the future...
Why Social Media <ul><li>It’s two-way, perfect for conversations </li></ul><ul><li>Retention and recruitment are attainabl...
Social Media Is Not… <ul><li>A blog </li></ul><ul><li>A Facebook page </li></ul><ul><li>A LinkedIn profile </li></ul><ul><...
Think Community Outreach <ul><li>Remember it’s two-way. Not controlled messaging </li></ul><ul><li>Use as a toolset to ach...
New Media Requires New Approach <ul><li>Long term harvest versus short term gain </li></ul><ul><ul><li>Major resource, tim...
Leveraging Social Relationships <ul><li>Start by providing value… What’s the so what for this person?  What are you giving...
Dell Case Study <ul><li>From Hell </li></ul><ul><li>To Heaven </li></ul>
 
www.SeaWorldCoasters.com
 
Southwest Airlines Case Study
GM’s Reinvigorated Effort
Tactics <ul><li>Select only after strategy is determined… </li></ul>
Part II: Using Social Media for Talent Management
Layoffs Destroy Morale Flickr image credit: Sign of the Times by Mandj98
Layoffs Destroy Morale <ul><li>A sudden layoff can be the worst thing possible for morale </li></ul><ul><li>Poor performan...
Building Morale Through Social Media Flickr image credit: Workers by Amanito
Building Morale Through Social Media <ul><li>Open communications builds trust </li></ul><ul><li>Have a plan, Stan! People ...
Fear Flickr image credit: Fearful sight by Kr. B
Fight Fear by Building Faith <ul><li>Use social media to demonstrate leadership </li></ul><ul><ul><li>Talk about the real ...
Change to Meet the Times Flickr image credit: Change to Meet the Times by apesara
Change to Meet the Times <ul><li>Organizations adapt to the times </li></ul><ul><li>Roles change </li></ul><ul><li>Communi...
Change: Who Moved My Cheese? <ul><li>Use social media to intelligently communicate change </li></ul><ul><li>Whether it’s c...
Guiding Millennials Through First Recession
Guiding Millennials Through First Recession <ul><li>Millennials born between 1980-1994 </li></ul><ul><li>Have never worked...
Retention Strategies Flickr image credit:
Retention Strategies <ul><li>Winners want to be a part of… </li></ul><ul><li>Want voices heard </li></ul><ul><li>Similar b...
Recruiting Top Talent Flickr image credit: Welcome to Arizona by adactio
Recruiting Top Talent <ul><li>Specialized positions still hard to fill </li></ul><ul><li>Showing thought leadership attrac...
Thank You <ul><li>Geoff Livingston </li></ul><ul><li>www.livingstonbuzz.com </li></ul><ul><li>[email_address] </li></ul><u...
Upcoming SlideShare
Loading in …5
×

Using Social Media to Weather Tough Times

1,332 views

Published on

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,332
On SlideShare
0
From Embeds
0
Number of Embeds
130
Actions
Shares
0
Downloads
23
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Using Social Media to Weather Tough Times

    1. 1. Using Social Media to Weather Tough Times Recruiting and Talent Management Tips presented to the Human Capital Institute on July 17, 2008
    2. 2. Tough Times
    3. 3. Tough Times Present Unique Challenges <ul><li>Morale in the face of layoffs </li></ul><ul><li>Allaying fear of the future </li></ul><ul><li>Transitioning into leaner, meaner organizations </li></ul><ul><li>Guiding millennials through their first recession </li></ul><ul><li>Retaining existing role players, future stars </li></ul><ul><li>Recruiting top, specialized talent </li></ul>
    4. 4. Why Social Media <ul><li>It’s two-way, perfect for conversations </li></ul><ul><li>Retention and recruitment are attainable results with the Four Cs: </li></ul><ul><ul><li>Co-Creation </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Crowd-sourcing </li></ul></ul>
    5. 5. Social Media Is Not… <ul><li>A blog </li></ul><ul><li>A Facebook page </li></ul><ul><li>A LinkedIn profile </li></ul><ul><li>A wiki </li></ul><ul><li>A YouTube video </li></ul><ul><li>A private social network </li></ul>
    6. 6. Think Community Outreach <ul><li>Remember it’s two-way. Not controlled messaging </li></ul><ul><li>Use as a toolset to achieve objectives with stakeholders that require two </li></ul><ul><li>Provides feedback mechanisms </li></ul><ul><li>Builds relationships </li></ul><ul><li>Provides ways to capture the right stakeholder, and use calls to action </li></ul>
    7. 7. New Media Requires New Approach <ul><li>Long term harvest versus short term gain </li></ul><ul><ul><li>Major resource, time commitment </li></ul></ul><ul><li>Communities exist in more than one place </li></ul><ul><li>Identify all influencers, and focus on them </li></ul><ul><li>Example: Ike Pigott, A-List in PR? No. Influencer? Oh yeah! </li></ul>
    8. 8. Leveraging Social Relationships <ul><li>Start by providing value… What’s the so what for this person? What are you giving them that matters? </li></ul><ul><li>Unconventional pitching: Twitter, social networks, micro pitches: NO PRESS RELEASES </li></ul><ul><li>Only after the objective is determined… Use social media tools like blogs, etc. to help </li></ul>
    9. 9. Dell Case Study <ul><li>From Hell </li></ul><ul><li>To Heaven </li></ul>
    10. 11. www.SeaWorldCoasters.com
    11. 13. Southwest Airlines Case Study
    12. 14. GM’s Reinvigorated Effort
    13. 15. Tactics <ul><li>Select only after strategy is determined… </li></ul>
    14. 16. Part II: Using Social Media for Talent Management
    15. 17. Layoffs Destroy Morale Flickr image credit: Sign of the Times by Mandj98
    16. 18. Layoffs Destroy Morale <ul><li>A sudden layoff can be the worst thing possible for morale </li></ul><ul><li>Poor performance also hurts morale </li></ul><ul><li>Frankly, the media and gas prices hurt morale </li></ul><ul><li>Low morale kills talent management brands regardless of program strength </li></ul>
    17. 19. Building Morale Through Social Media Flickr image credit: Workers by Amanito
    18. 20. Building Morale Through Social Media <ul><li>Open communications builds trust </li></ul><ul><li>Have a plan, Stan! People want to believe </li></ul><ul><li>Don’t control, accept negative feedback </li></ul><ul><li>Acknowledge responses to foster dialogue </li></ul><ul><li>Crowdsource for ideas </li></ul><ul><li>Communicate good results, even the small ones </li></ul><ul><li>Provide venue for others to discuss success </li></ul>
    19. 21. Fear Flickr image credit: Fearful sight by Kr. B
    20. 22. Fight Fear by Building Faith <ul><li>Use social media to demonstrate leadership </li></ul><ul><ul><li>Talk about the real issues, in and outside of the workplace </li></ul></ul><ul><ul><li>Remember: Have a plan! </li></ul></ul><ul><li>Engaging dialogue will yield underlying fear </li></ul><ul><li>Perfect time to talk it through </li></ul><ul><li>Work together for interim solutions </li></ul>
    21. 23. Change to Meet the Times Flickr image credit: Change to Meet the Times by apesara
    22. 24. Change to Meet the Times <ul><li>Organizations adapt to the times </li></ul><ul><li>Roles change </li></ul><ul><li>Communicating these changes often require discussion surpassing statements </li></ul><ul><li>This is a time and place for leadership </li></ul><ul><ul><li>Vision </li></ul></ul><ul><ul><li>Enablement </li></ul></ul><ul><ul><li>Listening </li></ul></ul>
    23. 25. Change: Who Moved My Cheese? <ul><li>Use social media to intelligently communicate change </li></ul><ul><li>Whether it’s crowdsourcing or wikis to engage </li></ul><ul><li>Or blogs and videos to communicate (and receive feedback) </li></ul><ul><li>Be factual, present, and demonstrate logic behind decisions, hopes for results </li></ul>
    24. 26. Guiding Millennials Through First Recession
    25. 27. Guiding Millennials Through First Recession <ul><li>Millennials born between 1980-1994 </li></ul><ul><li>Have never worked through a recession </li></ul><ul><li>Use social media as primary communication channel </li></ul><ul><li>Want to be able to voice their opinions, and have dialogue </li></ul><ul><li>Low tolerance for spin and “messaging” </li></ul>
    26. 28. Retention Strategies Flickr image credit:
    27. 29. Retention Strategies <ul><li>Winners want to be a part of… </li></ul><ul><li>Want voices heard </li></ul><ul><li>Similar benefits from change management and millennial outreach </li></ul><ul><li>Really critical to respond to their input </li></ul><ul><li>One way to keep leaders and future stars is by giving them the lead voice </li></ul>
    28. 30. Recruiting Top Talent Flickr image credit: Welcome to Arizona by adactio
    29. 31. Recruiting Top Talent <ul><li>Specialized positions still hard to fill </li></ul><ul><li>Showing thought leadership attracts talent </li></ul><ul><li>Use blogs, social networks to build community perception of leadership </li></ul><ul><li>Attract and monitor influentials for recruitment </li></ul><ul><li>Build and protect talent management brand </li></ul>
    30. 32. Thank You <ul><li>Geoff Livingston </li></ul><ul><li>www.livingstonbuzz.com </li></ul><ul><li>[email_address] </li></ul><ul><li>703-568-3016 </li></ul>

    ×