This is an update to a presentation I did last year with a similar name. This has more stories in a shorter amount of time, plus it focuses on the power of super users and contests. Total time is 25:06.

1. Successful techniques For building your Industry voice with Social Media

2. Where to find me http://sparkmediasolutions.com Blog: http://sparkminute.com/ david@sparkmediasolutions.com Twitter: @dspark

5. Build your industry voice

6. Become a super user

7. Connect with super users AKA influencers

8. The techniques

9. Connect an existing Brand or talent To your brand

11. The bigger brand Is insurance Attention to your Content

12. Ride current hot news And cultural memes

15. Have systems In place Create reactive Content

16. To own a space Interconnect Focused content

17. 9-19-09

21. 9-22-09

24. 9-26-09 10-1-09 - early

28. 10-1-09 - later 10-2-09 - early

29. 10-2-09 - later

30. 4-28-10

31. Focused, distributed Interconnected content Anchor to goal

32. Become a Visible expert

34. Focus brand and Content Publish consistently

35. Convert potential Buyers into a Word-of-mouth Marketing network

40. Product amplifiers Don’t have to be Customers

41. Let super users Run your business

44. Biggest fans can first be Complainers

46. Super users want Access, recognition, And respect

47. Use contests To reveal super users

48. Let your users Design your products

51. Let your users Sell your product

53. Let your users Compete to get hired

55. Let contests replace Business functions

59. Your creative department Vs. super users

61. Create channels To cultivate and Support

63. “What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.” - David Meerman Scott, author of The New Rules of Marketing and PR

64. I have no time For social media

65. Photo thanks: Jfravel SeeMidTN.com (aka Brent) Usaq.yongsan Luiz Felipe Machado Kbaird Prizepony gerlos To Flickr users: ElyceFeliz LisaBrewster SteveGarfield LeoReynolds Cambodia4kidsorg EwanMcIntosh MattHamm BirgerKing MichaelHaslam Burningpaper Susan NYC Wonderlane

66. Follow up materials http://bit.ly/spark_pinc

67. Thanks David Spark, Spark Media Solutions http://sparkmediasolutions.com Blog: http://sparkminute.com/ david@sparkmediasolutions.com Twitter: @dspark