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PRINCIPLES OF DESIGN
The principles of design describe the
ways that artists use the elements of
art in a work of art. Balance is the
distribution of the visual weight of
objects, colors, texture, and space. If
the design was a scale, these
elements should be balanced to
make a design feel stable.
.BALANCE
This describes the placement
of elements, shapes or lines
throughout the image.
TWO TYPES OF BALANCE
•FORMAL BALANCE
-when objects are placed
symmetrically and are
properly distributed
•INFORMAL BALANCE
-includes a
nonsymmetrical
distribution of elements
but is compensated in
different aspects such as
colors and lines
.CONTRAST
The arrangement of elements
in an image may be done
by combining elements with
different properties and
characteristic.
UNITY
– It is when all of the
elements seem to be a
singular element in unison .
this makes the design
pleasing to the viewers.
PROPORTION
- This is the correlation of all
elements with one another . the
practice of having proportion
among the elements ensures
balance and unity
RHYTHM
- This describes the product of
having the elements placed in
harmony with one another.
Rhythm can be done by using
patterns and by repeating
various elements
DESIGN PRINCIPLES ARE IDEAS
THAT DESCRIBE THE NATURAL OR
NORMAL OPTICAL LOGIC OF
HUMANS. THE MORE ARRANGED
AND ORGANIZED AN IMAGE IS,
THE MORE WE PERCEIVE IT AS
THANK YOU
!!!!!!

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Principles of Design 2016

  • 2. The principles of design describe the ways that artists use the elements of art in a work of art. Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable.
  • 3. .BALANCE This describes the placement of elements, shapes or lines throughout the image.
  • 4. TWO TYPES OF BALANCE •FORMAL BALANCE -when objects are placed symmetrically and are properly distributed •INFORMAL BALANCE -includes a nonsymmetrical distribution of elements but is compensated in different aspects such as colors and lines
  • 5. .CONTRAST The arrangement of elements in an image may be done by combining elements with different properties and characteristic.
  • 6. UNITY – It is when all of the elements seem to be a singular element in unison . this makes the design pleasing to the viewers.
  • 7. PROPORTION - This is the correlation of all elements with one another . the practice of having proportion among the elements ensures balance and unity
  • 8. RHYTHM - This describes the product of having the elements placed in harmony with one another. Rhythm can be done by using patterns and by repeating various elements
  • 9. DESIGN PRINCIPLES ARE IDEAS THAT DESCRIBE THE NATURAL OR NORMAL OPTICAL LOGIC OF HUMANS. THE MORE ARRANGED AND ORGANIZED AN IMAGE IS, THE MORE WE PERCEIVE IT AS