3. Elements vs. Principles
- These are the
materials you build
designs with
ELEMENTS
LET’S EXPLORE…
LINE, SHAPE, FORM, COLOR,
TEXTURE, SPACE, VALUE
- These are rules that
help you organize and
place the materials
PRINCIPLES
PATTERN, CONTRAST, EMPHASIS,
BALANCE, PROPORTION/SCALE,
HARMONY, RHYTHM/MOVEMENT
4. Elements
Of Design
- A line is a form with width and length, but no depth
- Strokes that show motion and connect two points
LINE
01
- An area that stands out from the space next to or around it
due to a defined or implied boundary, or because of the of
differences of value, color or texture
- A shape is formed when a line encloses an area (2D)
SHAPE
02
- It describes the volume and mass, or the 3D aspects of
objects that take up space
- Forms can and should be viewed from any angles
FORM
03
- Used to generate emotions, create unity, make something
stand out and generally create visual interest
COLOR
04
5. - It refers to the surface quality, both simulated and
actual, of work
- It refers to what the surface of an object looks
and “feels” like
TEXTURE
05
- The area around or between elements of the
design
- Used effectively it can lead the eye through a
design
SPACE
06
- The lightness or darkness of an object or color
- Use to create depth and light, to lead the eye,
or to emphasize
VALUE
07
Elements
Of Design
6. Principles
Of Design
- It refers to keeping your design in a certain format
- A regular arrangement of alternated or repeated
elements
PATTERN
01
- It refers to the juxtaposition of different elements of
design
- Use to emphasize or highlight the key elements in your
design
*Juxtaposition is the act of positioning two or more things
side by side or close together
CONTRAST
02
- It refers to the appropriate arrangement of objects
in a design
BALANCE
04
- Is the visually satisfying effect of combining
similar, related elements.
HARMONY
03
7. Scale and proportion are both design elements
that have to do with size.
- Scale is the size of one object in relation to the
other objects in a design or artwork.
- Proportion refers to the size of the parts of an
object in relationship to other parts of the same
object.
PROPORTION/SCALE
05
- It refers o a regular repetition of elements to
produce the look and to create the feeling of
movement
RHYTHM/MOVEMENT
07
Principles
Of Design
- To give one special attention to one part of a
work of art
- The part that catches your attention first
EMPHASIS
06
8. There are many types of lines: thick, thin, horizontal, vertical,
zigzag, diagonal, curly, curved, spiral, etc.
Spiral Line
Diagonal Line
Vertical Line
Thick Line
Zigzag Line
Horizontal Line
9. A shape is a two-dimensional area that is defined in some way,
like geometric or free-form/organic.
Organic Shape
Organic Shape
Organic Shape
Geometric
Shape
Geometric
Shape
Geometric
Shape
10. A form is a shape in three dimensions, and, like shapes, can be
geometric or organic forms.
Geometric Form
Geometric Form
Geometric Form
Organic Shape
Organic Shape
Organic Form
11. Creating the mood or atmosphere of an artwork
Primary Colors:
Blue, Red and Yellow
Secondary Colors:
Orange, Green and Violet
Tertiary Colors:
Yellow-orange, Red-orange,
Red-violet, Blue-violet,
Blue-green and Yellow-green
12. The perceived surface quality of a work of art.
Jagged texture
Woven texture
Hard texture
Soft texture
Smooth
texture
Rough texture
13. Positive space is the actual objects or shapes within an artwork
and negative space is the space around and between those
objects.
14. It deals with the lightness or darkness of a color and it deals
directly to light.
15. an underlying structure that organizes surfaces or structures
in a consistent, regular manner.
16. It refers to the arrangement of opposite elements (light vs. dark
colors, rough vs. smooth textures, large vs. small shapes, etc.)
17. The quality of how the visual elements are working together in
a composition. This does not mean that all elements have to
be the same, but they must relate to each other in a
purposeful way.
18. It refers to the overall distribution of visual weight in a
composition. A well-balanced composition feels comfortable
to look at.
19. Artists use scale and proportion to convey their unique
insights to the viewer.
20. Used in art to attract the viewer's attention to a particular area or
object. This is typically the focal point or main subject of the
artwork.
21. Refers to the arrangement of shapes in a way which creates an
underlying beat. It is similar to the rhythm of music, but
instead of notes and sounds, we use colors and shapes.
