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Design principles


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Creative Design

Published in: Design

Design principles

  1. 1. Introduction In the quest for creativity, beauty and rationalism, designers are always searching for effective ideas that can provide meaning and order in their work.
  2. 2. Order refers not only to geometric regularity, but to a condition in which parts of a whole relate to other parts in a harmonious way.
  3. 3. Why do we need to have Order? In our normal lives, ORDER helps us to organize things logically- so that they make sense. ORDER without diversity can result in monotony or boredom. The opposite of Order is chaos or anarchy. At the same time, DIVERSITY without ORDER can produce chaos. In a design, what is most desirable is to have a balance between DIVERSITY and CHAOS a sense of ORDER and UNITY.
  4. 4. Order can be achieved in many ways using any of the following Visual Design principles: Symmetry, Hierarchy, Datum, Repetition, Balance, Rhythm, … etc.
  5. 5. Repetition with variation is interesting, without variation repetition can become boring. If you wish to create interest, any repeating element should include a degree of variation
  6. 6.  GRADATION
  7. 7. The feature in a design that attracts one’s eye – the focal point Dominance can be achieved through size, placement, shape, color, and/or use of lines
  8. 8. Used to create a sense of stability - can be asymmetrical or symmetrical or radial Equal distribution of VISUAL weight on either side of a composition’s center
  9. 9. SYMMETRICAL –Achieved by placing identical objects on either side of a central point. ASYMMETRICAL –Achieved by placing different objects of equal visual weight on either side of a central point.
  10. 10. Contrast is the juxtaposition of opposing elements.
  11. 11. Harmony is the visually satisfying effect of combining similar, related elements. Unity is achieved by the consistent use of lines, color, material, and/or texture within a design.
  12. 12. Combines elements to create the illusion of action