When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.

1. flickr.com/photos/frf_kmeron/3761063379/
Social Media &
Customer Connections:
s
on raries
ti b
ca Li
li
p
Im
or
f
david lee king | davidleeking.com | tscpl.org

2. flickr.com/photos/mdgovpics/6756420231/

3. flickr.com/photos/mdgovpics/6756420231/

4. flickr.com/photos/miserychick/7052093201/

5. flickr.com/photos/frf_kmeron/3761063379/

6. flickr.com/photos/frf_kmeron/3761063379/
not a
good idea

7. flickr.com/photos/krezk/2768502090/
the current landscape

8. social media

9. librarians

10. today’s MAD librarian
skills include …?

11. … and libraries need
this stuff …

12. customers

13. So, what do you think
about our library?
flickr.com/photos/10059155@N05/4712929433/

14. Mix it all
together, and …
flickr.com/photos/pamhule/8604396773/

15. this landscape
has implications…

16. still need
those mad
librarian
skills
flickr.com/photos/bookgrl/1285989556/

17. flickr.com/photos/t_buchtele/3422507814/
d
n
i
f e
n dl
a e
c e
e n
w e
h
t

18. we need to
be social
flickr.com/photos/jasonahowie/8583949219/

19. we need new skills
flickr.com/photos/sandialabs/12238306823/

20. content skills
flickr.com/photos/itsmeritesh/10470324244/

21. media creation skills
flickr.com/photos/chocxtc/8092078083/

22. social
media
skills
flickr.com/photos/sandialabs/12238306823/
http://boldandfierce.com/the-social-media-phenomenon-a-discussion-with-my-husband/

23. we need
new tools
flickr.com/photos/nfsa/4580070895/

24. how
do you
get there?
flickr.com/photos/jdhancock/4407661873

25. starts with your
community
flickr.com/photos/meer/172210681

26. why listen?
flickr.com/photos/58571789@N00/4519906494/

27. what to
listen for
flickr.com/photos/58571789@N00/4519906494/

28. responding
flickr.com/photos/58571789@N00/4519906494/

29. listening in
Topeka
flickr.com/photos/58571789@N00/4519906494/

30. ask them what they
want to see
flickr.com/photos/meer/172210681

31. flickr.com/photos/meer/172210681

32. starts with staff

33. how to post

34. Be human!
flickr.com/photos/47494486@N03/5036313154/

35. [“you”]
be “you”
online

36. Type like you talk
flickr.com/photos/60648084@N00/2462966749/

37. Think short.
flickr.com/photos/28311604@N00/63694234/

38. Be visual.
flickr.com/photos/20375052@N00/5681426/

39. Be visual.
39

40. add pictures
& video

41. [like this]
add pictures
& video

42. pics of staff
new stuff
customers!

43. flickr.com/photos/hackleypubliclibrary/3903700537/
where are
the people?

45. who does the work?
flickr.com/photos/aboutmattlaw/3673332299/

46. Multiple admins

47. flickr.com/photos/33472412@N00/1696964330/
set posting goals

48. ROI
flickr.com/photos/andercismo/2349098787

49. Basics =
Audience Growth
flickr.com/photos/nedward/3379354574

50. Engagement =
customers
connecting
with you

51. flickr.com/photos/saclaw/7107478019
Conversions =
calls-to-action
& next steps

52. let’s start now!
flickr.com/photos/camdiluv/4441155157

53. thanks!
davidleeking.com

54. questions?
davidleeking.com