Outreach 2.0: the Digital Revolution of Public Relations

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Facebook Ads are a great way to connect with your community! Ben Bizzle and David Lee King explain how to create a Facebook Ad that easily gets more followers, and then talk through current best practices when posting to a Facebook Page.

Outreach 2.0: the Digital Revolution of Public Relations

  1. 1. didn’t have to market
  2. 2. shift in medium
  3. 3. jonesboro facebook page www.facebook.com/ccjpl
  4. 4. Can we replicate the success?case study
  5. 5. Meet $10case study
  6. 6. 7 Libraries 28 Days + $10 Per Day 8413 New Fansthe results
  7. 7. San Rafael Public Library 3096 Fans 497% Increasethe results
  8. 8. Wake County Public Library 9310 Fans 274% Increasethe results
  9. 9. Topeka & Shawnee County Public Library 10013 Fans 143% Increasethe results
  10. 10. Chicago Public Library 21195 Fans 146% Increasethe results
  11. 11. Dropbox ben@benbizzle.comdropbox
  12. 12. images, images, images
  13. 13. and other images
  14. 14. flickr.com/photos/birgerking/ 5600215736/Facebook Best Practices
  15. 15. flickr.com/photos/emagic/56206868/
  16. 16. 2 goals flickr.com/photos/angietorres/4564135455/
  17. 17. 16%2 goals flickr.com/photos/angietorres/4564135455/
  18. 18. Your team
  19. 19. Multiple admins
  20. 20. flickr.com/photos/33472412@N00/1696964330/Set posting goals
  21. 21. What - Compelling Content
  22. 22. Be relevant to your Fans
  23. 23. flickr.com/photos/74998608@N00/3067514833/Sharing!
  24. 24. Be there for customers
  25. 25. Seasonable & timely flickr.com/photos/94805433@N00/407598475/
  26. 26. Tell your story
  27. 27. How to post
  28. 28. Be human! flickr.com/photos/47494486@N03/5036313154/
  29. 29. Type like you talk flickr.com/photos/60648084@N00/2462966749/
  30. 30. Business casual flickr.com/photos/88913244@N00/1437012378/
  31. 31. flickr.com/photos/98819513@N00/5658859137/Business casual
  32. 32. Think short. flickr.com/photos/28311604@N00/63694234/
  33. 33. Be visual. flickr.com/photos/20375052@N00/5681426/
  34. 34. Be visual. 36
  35. 35. Videos! 37
  36. 36. Audience participation flickr.com/photos/65304769@N05/7403731050/
  37. 37. Ask a question
  38. 38. Call to action
  39. 39. Let them participate
  40. 40. When to post? flickr.com/photos/nomadic_lass/6728580615/
  41. 41. Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
  42. 42. How many posts per day? flickr.com/photos/mentalman1369/2624654120/
  43. 43. Consistency! flickr.com/photos/71651012@N00/221051561/
  44. 44. Connect the dots flickr.com/photos/28992751@N08/3129872662/
  45. 45. Connect the dots
  46. 46. Connect the dots
  47. 47. Connect the dots
  48. 48. What to measure
  49. 49. flickr.com/photos/32066106@N06/5726853059/Bigger goals…
  50. 50. Best Idea flickr.com/photos/stevensnodgrass/4906011803/
  51. 51. @benbizzle@davidleeking flickr.com/photos/jenosaur/5461377850/

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