flickr.com/photos/frf_kmeron/3761063379/

Social Media &

Customer Connections:
s
on raries
ti b
ca Li
li
p
Im
or
f

david ...
flickr.com/photos/mdgovpics/6756420231/
flickr.com/photos/mdgovpics/6756420231/
flickr.com/photos/miserychick/7052093201/
flickr.com/photos/frf_kmeron/3761063379/
flickr.com/photos/frf_kmeron/3761063379/

not a
good idea
flickr.com/photos/krezk/2768502090/

the current landscape
social media
librarians
today’s MAD librarian
skills include …?
… and libraries need
this stuff …
customers
So, what do you think
about our library?

flickr.com/photos/10059155@N05/4712929433/
Mix it all
together, and …
flickr.com/photos/pamhule/8604396773/
this landscape
has implications…
still need
those mad
librarian
skills
flickr.com/photos/bookgrl/1285989556/
flickr.com/photos/t_buchtele/3422507814/

d
n
i
f e
n dl
a e
c e
e n
w e
h
t
we need to
be social

flickr.com/photos/jasonahowie/8583949219/
we need new skills

flickr.com/photos/sandialabs/12238306823/
content skills

flickr.com/photos/itsmeritesh/10470324244/
media creation skills

flickr.com/photos/chocxtc/8092078083/
social
media
skills
flickr.com/photos/sandialabs/12238306823/

http://boldandfierce.com/the-social-media-phenomenon-a-discus...
we need
new tools

flickr.com/photos/nfsa/4580070895/
how
do you
get there?
flickr.com/photos/jdhancock/4407661873
starts with your
community

flickr.com/photos/meer/172210681
why listen?
flickr.com/photos/58571789@N00/4519906494/
what to
listen for
flickr.com/photos/58571789@N00/4519906494/
responding
flickr.com/photos/58571789@N00/4519906494/
listening in
Topeka
flickr.com/photos/58571789@N00/4519906494/
ask them what they
want to see

flickr.com/photos/meer/172210681
flickr.com/photos/meer/172210681
starts with staff
how to post
Be human!

flickr.com/photos/47494486@N03/5036313154/
[“you”]
be “you”
online
Type like you talk

flickr.com/photos/60648084@N00/2462966749/
Think short.

flickr.com/photos/28311604@N00/63694234/
Be visual.

flickr.com/photos/20375052@N00/5681426/
Be visual.

39
add pictures
& video
[like this]
add pictures
& video
pics of staff
new stuff
customers!
flickr.com/photos/hackleypubliclibrary/3903700537/

where are
the people?
who does the work?

flickr.com/photos/aboutmattlaw/3673332299/
Multiple admins
flickr.com/photos/33472412@N00/1696964330/

set posting goals
ROI
flickr.com/photos/andercismo/2349098787
Basics =
Audience Growth

flickr.com/photos/nedward/3379354574
Engagement =
customers
connecting
with you
flickr.com/photos/saclaw/7107478019

Conversions =
calls-to-action
& next steps
let’s start now!

flickr.com/photos/camdiluv/4441155157
thanks!
davidleeking.com
questions?
davidleeking.com
Social Media & Customer Connections: Implications for Libraries
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Social Media & Customer Connections: Implications for Libraries

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When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.

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Social Media & Customer Connections: Implications for Libraries

  1. flickr.com/photos/frf_kmeron/3761063379/ Social Media & Customer Connections: s on raries ti b ca Li li p Im or f david lee king | davidleeking.com | tscpl.org
  2. flickr.com/photos/mdgovpics/6756420231/
  3. flickr.com/photos/mdgovpics/6756420231/
  4. flickr.com/photos/miserychick/7052093201/
  5. flickr.com/photos/frf_kmeron/3761063379/
  6. flickr.com/photos/frf_kmeron/3761063379/ not a good idea
  7. flickr.com/photos/krezk/2768502090/ the current landscape
  8. social media
  9. librarians
  10. today’s MAD librarian skills include …?
  11. … and libraries need this stuff …
  12. customers
  13. So, what do you think about our library? flickr.com/photos/10059155@N05/4712929433/
  14. Mix it all together, and … flickr.com/photos/pamhule/8604396773/
  15. this landscape has implications…
  16. still need those mad librarian skills flickr.com/photos/bookgrl/1285989556/
  17. flickr.com/photos/t_buchtele/3422507814/ d n i f e n dl a e c e e n w e h t
  18. we need to be social flickr.com/photos/jasonahowie/8583949219/
  19. we need new skills flickr.com/photos/sandialabs/12238306823/
  20. content skills flickr.com/photos/itsmeritesh/10470324244/
  21. media creation skills flickr.com/photos/chocxtc/8092078083/
  22. social media skills flickr.com/photos/sandialabs/12238306823/ http://boldandfierce.com/the-social-media-phenomenon-a-discussion-with-my-husband/
  23. we need new tools flickr.com/photos/nfsa/4580070895/
  24. how do you get there? flickr.com/photos/jdhancock/4407661873
  25. starts with your community flickr.com/photos/meer/172210681
  26. why listen? flickr.com/photos/58571789@N00/4519906494/
  27. what to listen for flickr.com/photos/58571789@N00/4519906494/
  28. responding flickr.com/photos/58571789@N00/4519906494/
  29. listening in Topeka flickr.com/photos/58571789@N00/4519906494/
  30. ask them what they want to see flickr.com/photos/meer/172210681
  31. flickr.com/photos/meer/172210681
  32. starts with staff
  33. how to post
  34. Be human! flickr.com/photos/47494486@N03/5036313154/
  35. [“you”] be “you” online
  36. Type like you talk flickr.com/photos/60648084@N00/2462966749/
  37. Think short. flickr.com/photos/28311604@N00/63694234/
  38. Be visual. flickr.com/photos/20375052@N00/5681426/
  39. Be visual. 39
  40. add pictures & video
  41. [like this] add pictures & video
  42. pics of staff new stuff customers!
  43. flickr.com/photos/hackleypubliclibrary/3903700537/ where are the people?
  44. who does the work? flickr.com/photos/aboutmattlaw/3673332299/
  45. Multiple admins
  46. flickr.com/photos/33472412@N00/1696964330/ set posting goals
  47. ROI flickr.com/photos/andercismo/2349098787
  48. Basics = Audience Growth flickr.com/photos/nedward/3379354574
  49. Engagement = customers connecting with you
  50. flickr.com/photos/saclaw/7107478019 Conversions = calls-to-action & next steps
  51. let’s start now! flickr.com/photos/camdiluv/4441155157
  52. thanks! davidleeking.com
  53. questions? davidleeking.com

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