PDT: 18 Design Trends @ CES 2014


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The Consumer Electronics Show (CES) is an incredible source of information, and inspiration, for anyone involved in new product development. We enjoy scouting the show to identify emerging trends in technology and product design.

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PDT: 18 Design Trends @ CES 2014

  1. 1. The following is an expansion of our live Twitter feed from the show. Trends and technologies from the global stage where next generation innovations are introduced: CES 2014 www.pdt.com
  2. 2. HaierAmerica adds a curved OLED to their elegant slimline TVs, among the nicest “Love idea of curved smartphone, but will it really fit pockets better? Maybe just me.” CURVED DISPLAYS Real benefits or the next 3D? PDT predicted 2 years ago in our 2009 CES Report that 3D technology wasn’t going anywhere. There was virtually no 3D on display at this year’s show. www.pdt.com
  3. 3. “Kenwood Connected Mustang... For when keeping your eyes on the road gets too dull?” “BMW here with fleet of i3s... Didn't Tesla prove electric doesn't have to = ugly?” Kia in vehicle concept very well designed, more asset than distraction while driving than ever TECH BEHIND THE WHEEL Automotive technology has become so in tune with consumer electronics. Next step is a truly seamless experience from your phone and tablet to your dash, coming sooner than you think. “Why did I bother going to the auto show? Feels like I'm there again.” www.pdt.com
  4. 4. BOOMING SPEAKER TECH Speakers keep getting smaller, more powerful, and are rarely confined to a box anymore…It’s as much about how they look as how they sound, maybe more so. CES Innovation Award Winner ClearView® Clio delivers high quality, room-filling stereo wirelessly from Bluetooth devices through optically clear speakers. “Polk Audio Cube is a stunning Bluetooth speaker, iconic design and sound to match” Polk Audio Cube is a stunning Bluetooth speaker, iconic design and sound to match www.pdt.com
  5. 5. FILLING LANDFILLS Eco concerns not on radar for new breed of nearly disposable tablets and laptops There’s no getting away from the fact that 90% of the products on display in Vegas will end up as garbage within 5-8 years. It’s an issue the industry pays lip service to, but one which will become increasingly important as more consumers worldwide own flat screens, PCs and robo-vacs. “Stopping at Bestbuy on way home for lovely Misfit Shine to help keep NY resolution.” Very smart...Smartdietscale.com weighs each food group and adds up the calories CES Innovation Award Winner The 94Fifty Smart Sensor Basketball is a blue-tooth enabled fitness product that measures and diagnoses the frequency and quality of key skills on the basketball court. 2014 is the year connected health and fitness went mainstream. Consumers have taken to quantified health trackers like never before, and manufacturers are responding with innovation and design to appeal to everyone. CONNECTED HEALTH www.pdt.com
  6. 6. Virtual Reality What 3D should have been Immersive and genuine. 3D was a letdown, but we think virtual reality will stick. It’s immersive and genuine, augmenting the user experience in a way 3D never did. www.pdt.com
  7. 7. The Acer R7 notebook features a repositioned keyboard and revolu- tionary “Ezel Hinge” that moves the display into different positions, making the combination of touching the screen and using the keyboard more intuitive and natural. MoneualUSA goes other direction, with lovely keeper PCs as individual art “I’ve never lusted after a PC as much as Razer Project Christine. Brilliant solution.” COMPUTING WE CRAVE The gaming industry is moving away from the geeky gaming computers, offering products that reduce the frustration of building to let users enjoy playing. Upgrades and modifying come naturally. www.pdt.com
  8. 8. CASES THAT DO MORE THAN PROTECT “Great to see manufacturers adding functionality to cases, extending the capability of what’s inside in very interesting ways” Prescient AudioCase: Integrated, high volume, high quality sound from a smartphone. Launching on Kickstarter this month! Incipio's smart iPhone case expands camera functions and looks retro cool Want to see like Predator? Try flir’s SeeAtNight new iPhone case www.pdt.com
  9. 9. 3D PRINTING “OK, was skeptic last year but it's clear the 3D printing revolution has truly arrived” CES Best of Innovation Award Winner, world’s first high-res desktop stereolithographic printer Formlabs, Form 1 Custom 3D printing headsets by Dekasounds, great example of the maker revolution Makerbot, king of the 3D printing revolution spends time with a young enthusiast The revolution has truly arrived, but where is it going? So many great places, we think, but perhaps not as quickly as the hype would have us believe? www.pdt.comwww.pdt.com
  10. 10. CES Innovation Award Winner: GEONAUTE 360 - The world’s first 360° action camera. Capture, play and share amazing 2K videos and 4K photos. TECH TO SHARE Personal video technology is encouraging people to share their experiences in the most visceral way possible… its not only getting people to document adventures, but has reached the point of giving them a reason to get out there and show off. GoPro has built an incredible business on taking/sharing the ultimate selfies Sony social viewing brings fans around world into the experience “Want this... Polaroid instant print digital camera with zeroink” “Nice to see Polaroid relevant again.” www.pdt.com
  11. 11. Netatmo June electronic jewelry you'd want to wear even if it wasn't super smart Even a smartwatch needs to extend the wearer's personality, tech alone not enough “Only smartwatch at CES 2014 that understands watch has to be beautiful & smart - Wellograph” WRIST REVOLUTION You heard it here first… The only technology that will earn a place on users’ wrists is tech that adds benefits beyond duplicating what’s already on their phone. Redundant screens are for Dick Tracy and a niche market of gadget hounds. www.pdt.com
  12. 12. Ecovacs Robot Windobot, it really does windows “Did not realize grill cleaning was all that hard, but now there's a bot for that...” JETSONS AUTOMATION Have robots jumped the shark? It feels like people are trying too hard to find a role for these little bots. Do many offer novelty more than genuine value? www.pdt.com
  13. 13. FASHION HEADPHONES “We’re not even sure if half the headphones people wear these days are plugged into anything…” Headphones have made leap from geek audio to pure fashion, even at poker tables Striking integration of fabric and tech by Oraitou mobility www.pdt.com
  14. 14. We saw some eye-catching products which stood out more for their packaging than what’s inside of the box. A smart package and compelling branding can make any product stand out from the pack. PACKAGING STANDOUT Smartest headphone packaging ever by Happy Plugs made me smile www.pdt.com
  15. 15. HELICOPTER PARENTING GETS A BOOST We all survived without this technology. Manufacturers are encouraging parents to worry too much… Socially and culturally, we don’t see this as a positive trend. Rest Devices Mimo smart baby monitor features sensors that measure a baby’s respiration, temperature, activity level Mother & the Motion Cookies are the sensors of our daily life that take care of everything: safety, fitness, comfort, daily routines and more CES Innovation Award Winner FiLIP is the world’s first wearable locator and phone designed for children. Unlike other devices, FiLIP combines GPS, Wi-Fi and cell tower location and cellular voice capability to provide reliable communication - indoors and out. www.pdt.com
  16. 16. PROJECTORS New disruptive form factors Sony makes a big splash with their 4K Ultra Short Throw Projector. No more mounting it to a ceiling and running tons of wires; this is a beautiful, simple solution that lives right in front of the wall. The Keecker is an Android app driven robotic projector that travels around your house and makes any wall a projection surface. www.pdt.com
  17. 17. Note to innovators: sometimes, technology doesn’t have to do anything more than make YOU HAD ME AT Lots of toys at CES 2014 but Sphero is the really ingenious standout Parrot revolutionizes aerial everything with new drones Motion sensing coolness for any sport by Xensr Nice break from all the sterile tech... Gorgeous humidifiers from Broksonic www.pdt.com
  18. 18. For those who can't afford the car, cobranding is stronger than ever Best business model, ShareBrands Electronics that give back to people in need LIFESTYLE BRANDING Branding at CES continues to follow some very creative paths, no reason these strategies shouldn’t apply beyond the electronics market.. Pantone continues push for color as lifestyle branding www.pdt.com
  19. 19. COLOR OF THE YEAR? Is “color of the year” as bogus as we’re tempted to think? What went wrong, Pantone? Find me some real product in this color, nothing on the show floor was “Radiant Orchid”. www.pdt.com
  20. 20. About PDT At PDT we believe the success of a project relies on our team members’ insight into today’s product develop- ment issues, advances, technologies and trends. We actively seek out the information needed to stay savvy to the issues and opportuni- ties facing our clients, continually building a founda- tion of knowledge and inspiration that helps our team design products which spark desire, devotion and success in the global marketplace. We are happy to share just a few of our team members’ insights, observations and opinions with you in this publication. For more information, please visit us at www.pdt.com or contact us. With a background in corporate law and eighteen years in product development, Joel Delman understands the business side of creativity and how to strategi- cally guide innovation through design. “I'm passionate about helping clients bridge the gap between creative insight and commercial success.” PDT’s North American Headquarters p 847 821 3000 PDT’s European Headquarters p +44 (0) 1865 875 059 askpdt@pdt.com This Issue’s Contributor www.pdt.com Joel Delman