Learn more about this lesson including VIDEO TUTORIALS at DigitalArtTeacher.com This presentation talks about 5 different things that will make a good logo: Simple, Versatile, Memorable, Timeless, and Appropriate.

1. What makes a good logo?
Logo Design

2. • Simple
• Memorable
• Timeless
• Versatile
• Appropriate
Successful logos are:

3. A simple logo
allows for easy
recognition.
They feature
something unique
without being
overstated.
Simple

4. Bass was a pioneer
in international
brand marketing.
The Bass Red
Triangle is one of
the world's oldest
logos, trademarked
in 1875.
Simple

5. Not too many elements, simple and to the point.
Graphic Designer: Carolyn Davidson,1971. Inspired by
Nike, goddess of victory.

6. Memorable
Logos should stick out
in the minds of
customers and be
recognized every time
they see it.

7. Made to resemble new arch shaped signs on the
sides of the restaurants. Designed by Jim
Schindler, 1962.

8. Established in 1953 and still in operation, this is McDonald's
Fourth restaurant, in Downey, California.

9. Easily recogenizable and simple, designed by Adolf
Dassler

10. Designed by Milton Glaser, 1977

11. • Will it endure the
ages. Will the
logo still be
effective in 10,
20, 50 years?
Timeless

12. • Logo has essentially stayed the same since 1971.

13. • Coca Cola has also pretty much remained the same
since 1895.

14. • Avoid Trends.
• Don t use pictures and/or
graphics that will be old next
year.
Timeless

15. Walmart does not have any images or fanciful clip art.
Designed by Sam Walton, 1962.

16. A logo should be
able to work in
different mediums
and applications.
Versatile

17. Ask, is it still effective if
it is:
• Printed in black and white?
• Printed to the size of a
postage stamp?
• Print as large as a
billboard?
• Printed in reverse (ie. light
logo on dark background)

18. Appropriate
Is it appropriate for it s
intended use?

19. • Designed by Herb Lubalin and Tom Carnase, 1965

20. • On the 1st Artboard, make a collection
of logos in different categories that you like.
• On the 2nd Artboard, find one good
logo and one bad logo, and explain how you
know it is good or bad based on these 5 tests
(simple, memorable, timeless, versatile, and
appropriate)
Assignment:
Logo Design Research

21. Project:
Personal Logo Design
• Use Adobe Illustrator to
creating a personal logo for
yourself.
• Follow the “5
tests” (simple, memorable,
timeless, versatile, and
appropriate) to create a
quality logo.

22. Simple- A simple logo allows for easy recognition. Good logos feature
something unique without being overdrawn.
Memorable- Logos should stick out in the minds of customers and be
recognized every time they see it.
Timeless- That is, it will endure the ages. Will the logo still be
effective in 10, 20, 50 years?
Versatile- A logo should be able to work across a variety of mediums
and applications.
Appropriate- Is it appropriate for it s intended use?
Successful Logos Recap:

23. Resources
• http://www.famouslogos.us