The document discusses how businesses can use their website and social media presence to transform their business. It notes that buyers are over half way through the buying process before contacting a vendor, and that 95% of business decisions begin online. It emphasizes that prospects, customers, potential employees, and Google will all visit a company's website. It provides tips on optimizing a company's website, Google+, Facebook, Twitter, and LinkedIn profiles to engage with these audiences. It recommends getting started by ensuring website content covers all product offerings and setting up social profiles to begin regularly posting content.

1. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
USING WEB AND SOCIAL TO
TRANSFORM YOUR BUSINESS
Darrell Amy
Chief Innovation Officer
Dealer Marketing

2. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
Buyers are 57% of the way through the buying process
before contacting a vendor or sales rep.
Harvard Business Review, June 2012
Survey of 1,400 Mid-Sized Business Decision Makers

3. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
95% of business buying decisions begin online.

4. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
Only a small percentage of your prospects/customers will
ever visit your office.
EVERY ONE of them will visit your web site and/or social
pages at some point the sales process.

5. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHO VISITS YOUR WEBSITE?
• Prospective Clients
• Current Clients
• Potential Employees
• Current Employees
• Google

6. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
PROSPECTS
• Is your website useful to
someone that has questions
early in the sales cycle?
• Does your website reinforce or
contradict what you want your
reps to say?
• Do you present a professional
online image?

7. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
CURRENT CUSTOMERS
• Does your website
cross-sell your various
solutions?
• Do current customers
see you as a solutions
provider?

8. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
POTENTIAL EMPLOYEES
• Does your company look like
a good place to build a
career?
• Will candidates be proud to
show off their new employer
to their friends and family?

9. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
CURRENT EMPLOYEES
• Do your current employees
know about all of the
solutions/services you can
provide?
• Is everyone on board with the
new message?

10. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
GOOGLE
• Is your website easy for
Google to index?
• Do you provide
continually-updated
content?

11. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
YOUR WEB PROPERTIES

12. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
GOOGLE+
• Make sure your business is
set up correctly in Google+
– Business Type
– Addresses
– Locations
• Get good reviews
• Add content weekly
– Links to your blog articles

13. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
FACEBOOK
• Present the personal side of
your business
– New employee posts
– Company events
– New clients
– Charitable work
• Designate someone social
at your dealership to do this
several times a week

14. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
TWITTER
• The news feed of the world
– Followed by geeks
– Indexed by Google
• Add content multiple times a
day
– Links to your blog/website
– Links to interesting tech
articles

15. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
LINKED IN
• Set up a company page
• Make sure all your reps have
complete LinkedIn profiles
– Summary of what they do
– References
• Have them share once a day
– Your blog articles
– Interesting things they are doing
• Connect with prospects/clients

16. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
GET STARTED
1. Make sure your current website has content for
everything that you sell
– Document Management, Managed Print, Managed Services
2. Get social pages set up
3. Use Buffer or HootSuite to start posting content
4. Get references on Google+
5. Develop a long term web strategy

17. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
MARKETING STRATEGY REVIEW
Darrell Amy
damy@dealermarketing.net
+1 214-224-0050
•
www.dealermarketing.net/special-report-managed-services