First in wins! However, these days, being first in usually involves connecting online rather than in person. Learn how to integrate online marketing, social media, traditional marketing and your sales team to engage modern buyers early in the buying process.
Join Darrell Amy and special guests, Larry Levine and Jon Mitchell in a high-impact session packed with practical ideas to align marketing and sales to drive results.
How to Align Sales and Marketing to Connect With the Modern Buyer
1. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
HOW TO ALIGN SALES AND MARKETING
TO CONNECT WITH THE MODERN BUYER
Darrell Amy
Chief Innovation Officer
damy@dealermarketing.net
214.224.0050 x.101
Larry Levine
Social Sales Coach
llevine@dealermarketing.net
214.224.0050 x.302
Jon Mitchell
Social Media Director
jmitchell@dealermarketing.net
214.224.0050 x.207
8. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
94% of buying decisions
begin online
Digital content IS becoming a deal breaker for consumers (especially younger buyers) who are
looking for information online. Companies that aren’t there with answers to prospects’ questions
will fall off the radar, while brands that anticipate questions and provide useful resources will win
brand awareness and, eventually, conversions.
Acquity Group, 2014 B2B Procurement Study
More from the IDC Study:
Complex decisions are fraught with risk. To increase trust and confidence in making high-stakes company purchase decisions, B2B buyers leverage their professional networks. Social media makes accessing these networks more efficient. New global research, conducted by IDC in February 2014, finds that online social networks play a vital role in the purchase process of 84% of the most senior B2B buyers. In the final stage of the purchasing process, when stakes are highest, online networks are the number one preference of buyers.
Sales professionals are advised to pay attention to this trend. The rise of digital communications has already eroded the opportunity to sell face to face. For example, IDC's 2012 IT Buyer Experience study reported that an average of nearly 50% of the purchasing process for technology solutions is complete before a salesperson becomes involved. Reduced face-to-face time is not the only change salespeople need to worry about now. Relationship building, referrals, and recommendations are also shifting online. To succeed today, sales professionals must answer their social phones.