Startup Village

1. SOCIAL MEDIA STRATEGY

2. WHERE WE ARE AT THE MOMENT

3. OUR SOCIAL MEDIA CHANNELS
2900 blog subscribers
SV APP SV Newsletters
70,000+ fans 3017 followers
1000+ downloads 7,25,000 views 1000+ strong mailing list

4. More than 1 million page views between Aug 2013 and Jan 2015
- Blog visitors

5. - Blog visitors
Country

6. No. of Facebook fans increased from 5,200(Aug 2013) to 70,000(Jan 2015)

7. Follower distribution
17%
83%
Gender

8. No. of Twitter followers increased from 657(Aug 2013) to 3069(Jan 2015)

9. Follower distribution

10. No. of YouTube subscribers increased from 167(Aug 2013) to 1400 (Jan 2015)
Total no. of video views : 7,25,945

11. HOW WE REACHED HERE
&
WHAT WE HAVE DONE SO FAR

12. Published 400+ blog posts (Aug 2013 - Jan 2015)
(News, events, articles, startup stories, job openings, interviews, tutorials etc.)

13. 600+ Facebook status updates (Aug 2013 - Jan 2015)

14. 350+ videos uploaded on YouTube (Mar 2012 - Jan 2015)

15. 3400+ photographs uploaded on Flickr (March 2012 – Jan 2015)

16. 30+ newsletters send to startups and stakeholders

17. Pushed news, events, jobs and stories through SV app

18. Our social media activities are inclined towards letting
people know what SV is doing to foster entrepreneurship.

19. THE CURRENT SOCIAL MEDIA SCENARIO

20. Consumers are powerful, they can help take SV to the next level.
They prefer useful content to reports about what SV is doing for them.

21. WHAT CAN BE DONE

22. The key is to create intelligent content and spread it
through our social media channels.

23. Our social media channels should share intelligent
content fetched from the central source SV.CO
‘Intelligent content' is content that
helps young entrepreneurs/students
get their job done.
All news and announcements should appear on
SV.CO before it appears anywhere else.

24. Create more female-centric content to increase the number
of women followers on our social media channels

25. Resume activity on our inactive social media channels as well
SV Newsletters

26. WHAT KIND OF INTELLIGENT CONTENT
NEEDS TO BE CREATED

27. Thought leadership videos (duration <3 mins each)

28. Do it yourself hacks – Videos and tutorials

29. Workshop videos for attending sessions online

30. App development tutorials and videos

31. Whiteboard animation videos

32. Startup infographics

33. Startup Quotes

34. Startup Stories

35. Google hangouts with experts

36. Online contests to increase user engagement

37. Startup discussion forum for entrepreneurs and students

38. Startup jobs portal

39. WHAT WE NEED TO GET THIS DONE

40. A small team of contributors who can design and write

41. EXPECTED RESULT

42. A large happy and loyal online crowd who’ll follow SV everywhere
regardless of the social media channel