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3. A popular alternative to TikTok, the Instagram Reels feature was made available to
users on Instagram in August 2020. The Instagram reel is a new feature that enables
users to record 15-second videos. The content created is similar to TikTok.
You can also buy Instagram followers – they are people who like what you create
and develop a strong connection with the content creators.
Today, we will understand what Instagram reels is and how businesses and creators
can leverage this highly innovative feature to attain their goals.
4. What are Instagram Reels?
Instagram Reels are a lot similar to Instagram stories - Uses can access reels camera from the IG
stories camera.
Reels in few points:
Video has a maximum length of 15 seconds.
It can be recorded from Reels camera or uploaded from a mobile device
You can film in one take, or a series of multiples takes in a sequence.
Only mobile uploads.
Reel Video are in 9:16 portrait mode.
You can find Reels almost everywhere; they are shared as stories, Found in Reels Gallery, and
even found on the Explore page.
5. Why should you create Instagram Reels?
Reels are almost similar to stories and highlights, but stories disappear after a
day, and the highlight is hard to navigate.
Reels are shown to new people. Hence, they continue to gather views. Posts, on
the other hand, achieve their maximum viewership within the first 24 hours.
More people continuously see popular reels.
Similar to IGTV’s, Reels are collected in a visual library – Which makes them
easily accessible from the user’s homepage.
6. How to Create Instagram Reels
Once you are on the Reel screen, click and hold the button with the Reel Icon to start recording; tap the button
again once done recording.
You can add music by tapping the music icon. You can adjust the speed of the video by clicking the play icon.
You can decide the length of your video; when you press the 15-second circle on the screen, you can shift between
15 and 30 seconds.
You can set the countdown before filming by pressing the stopwatch icon. Set the timer between 3 or 10 seconds.
You can apply special effects and Artificial Reality filters to your Instagram Reels.
Hold on to the Record button in the centre to record footage, or you can upload a pre-recorded video from your
device gallery.
Tap the left-pointing arrow if you want to watch, trim or delete the footage that you have recorded.
If you want to insert stickers, texts or if you want to draw or download your Reel to your mobile device, click on the
right-pointing arrow.
8. Product Exposure.
Instagram Reels can be used to point out prominent features of your products.
The Reel feature allows Brands to gain exposure for their offerings.
Brands acquire credibility by highlighting things they do, which are different from their rivals.
Reels are also a great way to get your audience anxious about a new product/services by providing a sneak
peek before the official launch.
Behind the Scenes
You can use the power of Instagram Reels to show how you make your products, the ways your services are
delivered, many anticipated events or conference photoshoots, etc.
BTS videos give brands an opportunity to take their audience and stakeholders on a tour of everything in the
organization.
Brands can also show how company products are in a familiar work environment – this can be a source of
information.
9. Provide necessary Information to customers
A brand can use Reels as a marketing tool to disseminate valuable details about its products and
services.
The data shared can include a step-by-step guide on product usage or benefits of using the brand's
services.
This can help bring the audience close to your brand and provide valuable insight on how the
company's offering can positively affect the users.
Fun and Personal
A healthy mix of professionalism and humour can go a long way in attracting and retaining new
customers.
Upload Reels on Instagram that feature your favourite office activities, Holiday destinations, business
events and conferences, the team get-together, workplace bloopers, etc.
Do not be afraid to show your Real and vulnerable side – authentic connection happens when users
trust the credibility and honesty of the brand.