This document contains an agenda for a Twitter company meeting that discusses strategies to address challenges in retaining and engaging existing users, as well as attracting new users. It outlines Twitter's history and current business model, which generates revenue from advertising and data licensing. The meeting aims to brainstorm solutions such as positioning Twitter as an unbiased news source, improving accessibility of hashtag content, and using targeted communications to boost early user engagement. The overall goal is to increase active user numbers and market share.

1. Akash Kumar Deepak Shukla Harsh Talwar
Jitesh Keswani Nidhi Vyas Prihana Bhasin
Aadtiya Talapragada

2. AGENDA
 Twitter – Mr. know it All
 Twitter – Work Me
 Been There, Done That
 Uh- Oh… We’re stuck
 Lets do this
 Thank you

3. TWITTER – MR. KNOW IT
ALL
We started in year 2006
similar to SMS service
“BUT not just
for
individuals”.
People say “we are
more of an
information
network that a
social network”
We grew after a music
festival promotion
reaching 330 million
MAUs currently with 6%
increase in 1st Quarter of
2017
Gradually, we became
real time source of
information on news
and events sourced by
Media Firms.

4.  Its easy If you are a new user to
sign up & say what you have in
your mind else just follow your
interests and view what they
have to say.
 Feeds in the timeline are
presented in reverse
chronological order.
 We pay 70% to advertisers in
Twitter Publisher Amplify
program that again allows you
to generate revenue from
video ad content.
TWITTER – WORK
ME!
 Also, we have revenue sharing
programs to encourage and
reward existing users for
drawing an audience.
 Celebrities are selected to
promote the tweets as
sponsors.
 An API for our data product
“Firehose” with which clients
can access real-time tweets
with respect to the customers.

5. BEEN THERE, DONE
THAT
 Twitter Moments – an attempt
to grow non-users, launched
“Moments”.
 Duration of Video Tweets have
increased from 30 to 140
seconds
 Live streaming of NFL games,
integrated Periscope live
streaming app in 2015.
 Along with rich media content,
audience insights to entice
advertisers.

6. UH OH… WE’RE
STUCK
Our existing users have started losing interest in us.
They say “Insiders only know the rituals that unlock
its power”. Then How we should retain them?
Nearly 500 million users are landing on our
website but not tweeting. How should we
convert them?
With limited technological integrations already
done, active users are still not increasing. How we
should increase our market share?

7. LET’S DO
THIS!
 Position me as a Crowdsourced Unbiased News platform
 Hashtag content is accessible to all the users & join me to follow a specific
person of interest.
 User behaviour based targeted communication to improve engagement in
the early days of signup.

8. Group D
#THANK YOU!