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Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
DB12 Unit 45 Commercial Production for Radio Understanding the radio industry
Start date 3 November, 2014
Deadline 21 November, 2014
Assessor name Damen BRAMWELL
Assignment title Designing and Producing a Radio Commercial to a Brief
Scenario
You have been commissioned to design and produce a radio commercial for E6 Radio. You will be given a client in which to
create a suitable advert for their target audience.
Learners take individual responsibility for the production of a radio commercial for a client.
Stage 1
Learners:
 are allocated client
 receive client brief
 conduct relevant research
 negotiate terms of brief
 prepare draft scripts and treatments
 present scripts to client
 amend and redraft scripts
 present final scripts to client.
 Tutorial to feed back on stage 1.
Stage 2
Learners:
 source elements of production and book facilities
 record elements of commercial including variants
 mix, balance and edit three variants of commercial
 present variants to client for final comment
 amend if necessary
 prepare final master
 agree airtimes with client.
Tasks Grading Criteria Mapping
Y ou mus t c reate a blog with separate blog pos ts covering the following sections;
S TAGE 1
1. A written report that describes your client and what their requirements are: I s the c lient a private
company; corporate; local bus iness; national government; local government . What are the c lient’s
requirements? brief: budget; s tyle; format; target audience; unique selling point (USP)
2. S how the development of script: initial ideas; drafting process; editing; changes of emphas is; changes
of s tyle; timing; mes sage; tag line
3. S c ript production: different approaches to ideas; final draft; c lient approval before production
S TAGE 2
4. S how evidence of how you sourced the elements for your commercial : mus ic; dialogue (s ingle voice,
multiple voice); sound effec ts
5. S how evidence of your recording voice session: rehearsal; directing talent; time constraints; recording.
Studio or equipment booking sheets will suffice for this section
6. S how evidence of any mixing and balancing: live during voice recording; in pos t-production
7. P ost-production: editing; mas ter; backup copy; dis tribution format (Sc reenshots of your editing work
and dec isions made when us ing either Reaper, A udacity or A dobe Audition)
45.3 Be able to produce
treatments and scripts for a
radio commercial in response
to a client brief
(P45.3, M45.3, D45.3)
45.4 Be able to produce a
radio commercial in response
to a client brief
(P45.4, M45.4, D45.4)

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GRADING CRITERIA
Unit 45 Commercial Production for Radio (Level 3)
P45.3
create treatments and scripts
for a radio commercial in
response to a client brief
working within appropriate
conventions and with some
assistance
M45.3
create treatments and scripts for a
radio commercial in
response to a client brief showing
some imagination and with only
occasional assistance
This brief has been verified as being fit for purpose
Assessor Damen BRAMWELL
Signature
Date
Internal verifier
Signature Date
D45.3
create treatments and scripts
for a radio commercial in response to a
client brief, showing creativity and flair
and working independently to
professional expectations
P45.4
produce a radio commercial in
response to a client brief with
some assistance.
M45.4
produce a radio commercial in
response to a client brief to a good
technical standard, showing some
imagination and with only
occasional assistance.
D45.4
produce a radio commercial in
response to a client brief to near-professional
standards, showing
creativity and flair and working
independently to professional
expectations.