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IG1 Assignment Brief

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IG1 Assignment Brief

  1. 1. 1 Assignment brief Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title Unit 2: Communication Skills for Creative Media Production Unit 22: Single Camera Techniques - Partial Unit 24: Writing for Television and Video - Partial Start date 31st October 2011 Deadline 15th December 2011 Assessor name Iain Goodyear Assignment title IG1 - PITCHING YOUR FILM IDEA The purpose of this assignment is to: Develop your skills and technical code analysis of short films. Develop your ideas generation and group work skills. Develop your research skills in relation to script commissioning. Familiarise you with script writing format and script drafting. Develop your ability to verbally pitch a short film idea to a panel. Scenario A crucial aspect of any media production is the successful pitch of an idea to media specialist commissioners. This process takes place early in the life cycle of a production and requires careful planning and consideration. The pitch is primarily an opportunity for media producers to convey their ideas and generate interest and enthusiasm for a production project with a view to securing funding. This assignment will require you to work in groups of 3 to verbally pitch a production company proposal for a short film to a panel of commissioners. The purpose of this pitch is to communicate how viable your film idea is and to secure funding that will allow you to realise your film idea into a short film production. The theme of your short film is ‘GOING ON A JOURNEY’ and your pitch, proposal and supporting documentation must make clear how your film will explore and communicate this theme. Prior to the delivery of your group pitch, you will be required to produce evidence of research and existing film influences. This will consist of the following sections:  *Research that describes short film codes & conventions and production practices  Practicing your verbal pitching of ideas and responding to feedback to improve your pitching skills  Visual evidence of ideas generation and existing film influences  An account of how your film will explore the provided theme through narrative, cinematography and mise en scene  *Research that describes the writer’s role in the commissioning process with appropriate use of subject terminology  A draft short film proposal, treatment and 1st draft script *YOU ARE REMINDED THAT ALL SECONDARY RESEARCH SOURCES ARE TO BE CORRECTLY REFERENCED WITH SUPPORTING REFERENCE PAGE(S).
  2. 2. 2 Tasks Grading Criteria Mapping Task 1 Produce a comprehensive word-processed analysis of three short films. Using subject specific terminology, comment on how meaning is communicated through the use of cinematography, mise en scene & the use of sound and music. You must include still images from your chosen films to illustrate your observations and use appropriate terminology accurately. *Your word-processed analysis must be uploaded to your IG1 assignment blog. Unit 22: P1/M1/D1 Task 2 Produce a comprehensive and well-structured video research report (using combination of still images, word processed text, music and sound recordings and compiled using Adobe Premiere) that describes the screenwriter’s role in the script commissioning process. Your video report must clearly describe what you understand script commissioning to mean (including visual examples such as website screen grabs or book research source quotes as well as other references you have used to obtain this knowledge). Your video report must also detail what processes of development a script writer goes through to develop a script for production (including visual examples such as website screen grabs or book research source quotes as well as references you have used to obtain this knowledge). *Your video research report must be uploaded to your IG1 assignment blog as an embedded video. Unit 2: P1/M1/D1 Unit 2: P2/M2/D2 Unit 24: P1/M1/D1 Task 3 Showing creativity and flair generate ideas for a short film production using the theme outlined in your assignment scenario on page 1. These ideas can be presented in the form of sketches, hand drawn and digitally produced mind maps, mood boards, images you have gathered / found and photographs you have taken. Your ideas generation must clearly state how your ideas relate to the provided theme in the scenario on page 1 of this assignment. *All ideas generation must be uploaded to your IG1 assignment blog. Unit 22: P2/M2/D2 Unit 24: P3/M3/D3 Task 4 Showing creativity and flair produce a 1 paragraph proposal and 1 – 2 page treatment of your short film idea. This must be based on, and further develop some aspects of your ideas generation. Your treatment must include information of chosen film genre, target audience, character biography information and a descriptive overview of your film idea’s narrative. *Your word-processed proposal and treatment must be uploaded to your IG1 assignment blog. Unit 24: P3/M3/D3
  3. 3. 3 Task 5 Produce a short film script based on your developed idea to near professional standards. Your script must be a 3 to 5 page document. Your script must NOT contain dialogue but should feature clear scene headings, make specific reference to characters by name and feature detailed descriptive character action *Your word-processed scripts must be uploaded to your IG1 assignment blog. Unit 2: P3/M3/D3 Unit 24: P5/M5/D5 Task 6 As a production team you must then decide on which film proposal you will take through to the pitch stage and further development in your next assignment. In teams of 3, you must present a summary of your ideas to the others in your group. Then, as a group you must decide which idea you are collectively going to develop into a verbal group pitch to a panel of commissioners. You must then produce a PowerPoint that visually shows your ideas generation and existing film influences (this will be played throughout your verbal pitch). Prior to your actual pitch you will present a practice pitch to your class for which you will receive written feedback. You must present an analysis report that also visually interprets your feedback with the use of graphs and charts that makes specific reference to audience feedback questions. This analysis should also include a summary of what changes you, as a group, will implement to have a beneficial effect on your final pitch. *Your word-processed practice pitch analysis must be uploaded to your IG1 assignment blog. Unit 2: P2/M2/D2 Unit 2: P3/M3/D3 Task 7 Pitch your short film idea to a panel of commissioners, showing creativity and flair and to near professional standards. Your final pitch must be no more than 3 minutes long and you will be stopped after this time has elapsed so rehearse your pitch thoroughly before you deliver it. *Your group final pitch video must be uploaded to your IG1 assignment blog as an embedded video. Unit 2: P4/M4/D4 Unit 2: P5/M5/D5 Unit 24: P4/M4/D4 Sources of information This brief has been verified as being fit for purpose Assessor Iain Goodyear Signature Date 03.10.11 Internal verifier Harry Arnold Signature Date 03.10.11
  4. 4. 4 Unit 2 Communication Skills for Creative Media Production (Level 3) P1: use appropriate techniquesto extract relevant information from written sources M1: use appropriate techniquesto extract information fromwritten sources with some precision D1: use appropriate techniques to extract comprehensive information from written sources P2: present a media production report which conveysrelevant information [IE] M2: present a structured and detailed media production report which conveys information and explains conclusions with clarity D2: present a well-structured and substantialmedia production report which conveys information with precise exemplification and justifies conclusions with supporting arguments P3: review reportsto make changes with occasionalbeneficialeffects [RL] M3: review reportsto make changes with frequent beneficial effects D3: review reports to make changes with consistently beneficial effects P4: deploy and manage appropriate technology to pitch a media production proposal[SM] M4: deploy and manage technology to pitch a media production proposaleffectively and with some imagination D4: deploy and manage technology to pitch a media production proposalwith creativityand flair and to near-professionalstandards P5: employ appropriate forms of address in a media production pitch to communicate ideas [CT] M5: employ forms of address in a media production pitch to communicate ideas effectively D5: employ forms of address in a media production pitch with flair to communicate ideas with impact Unit 22 Single Camera Techniques (Level 3) P1: describe the featuresof single camera production with some appropriate use of subject terminology M1: explain the features of single camera production with reference to detailed illustrative examples and with generally correct use of subject terminology D1: comprehensively explain the features of single camera production with reference to elucidated examples and consistently using subject terminology correctly P2: generate outline plans for a single camera production working within appropriate conventions and with some assistance [CT] M2: generate detailed ideas for a single camera production showing some imagination and with only occasionalassistance D2: generate thoroughly thought through ideas for a single camera production showing creativityand flair and working independently to professionalexpectations P3: produce a single camera production working within appropriate conventionsand with some assistance [SM] M3: produce a single camera production to a good technical standard showingsome imagination and with only occasionalassistance D3: produce a single camera production to a technicalquality that reflects near professionalstandards showing creativityand flair and working independently to professionalexpectations Unit 24 Writing for Televisionand Video (Level 3) P1: describe the writer’srole in the commissioning process usingsome subject terminology appropriately [IE] M1: explain the writer’s role in the commissioning processwith reference to detailed illustrative examples and with generally correctuse of subject terminology D1: comprehensively explain the writer’s role in the commissioning processwith elucidated examples and consistently using subject terminology correctly P2: collect and prepare suitable background materials for a scriptwriting projectwith some assistance [CT] M2: collect and prepare good background materialfor a scriptwriting project competently and with only occasionalassistance D2: collect and prepare excellent background materialfor a scriptwriting projectto near- professionalstandards working independently to professional expectations P3: produce script proposals for specific purposes working within appropriate conventionsand with some assistance [CT] M3: produce scriptproposals for specific purposesshowingsome imagination and with only occasional assistance D3: produce scriptproposals for specific purposesshowingcreativity and flair and working independently to professionalexpectations P4: pitch a prepared proposal M4: pitch a prepared proposal effectively D4: pitch a prepared proposalto a near-professionalstandard P5: produce a script for a specific purpose working within appropriate conventionsand with some assistance. [CT, SM] M5: produce a script for a specific purpose competently showing some imagination and with only occasional assistance D5: produce a script for a specific purpose to near-professional standardsand workingindependently to professionalexpectations
  5. 5. 5 :PLTS: This summary referenceswhere applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. Itidentifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.

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