Submit Search
Upload
Ten Nuggets of Advice for Tech Startups
•
5 likes
•
3,667 views
Dan Olsen
Follow
My talk at Entrepreneurs Roundtable with advice for tech startups.
Read less
Read more
Business
Technology
Report
Share
Report
Share
1 of 21
Download now
Download to read offline
Recommended
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
Dan Olsen
Product Management & Design At Startups
Product Management & Design At Startups
Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Dan Olsen
Social Media Marketing on the Real-time Web
Social Media Marketing on the Real-time Web
Dan Olsen
Best Practices in Product Management for V1 Web Products
Best Practices in Product Management for V1 Web Products
Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
Dan Olsen
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
Dan Olsen
Recruiting a Great Team for your Startup by Dan Olsen
Recruiting a Great Team for your Startup by Dan Olsen
Dan Olsen
Recommended
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
Dan Olsen
Product Management & Design At Startups
Product Management & Design At Startups
Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Dan Olsen
Social Media Marketing on the Real-time Web
Social Media Marketing on the Real-time Web
Dan Olsen
Best Practices in Product Management for V1 Web Products
Best Practices in Product Management for V1 Web Products
Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
Dan Olsen
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
Dan Olsen
Recruiting a Great Team for your Startup by Dan Olsen
Recruiting a Great Team for your Startup by Dan Olsen
Dan Olsen
How to Achieve Messaging-Market Fit by Dan Olsen
How to Achieve Messaging-Market Fit by Dan Olsen
Dan Olsen
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
Dan Olsen
How to Build Great Products by Dan Olsen
How to Build Great Products by Dan Olsen
Dan Olsen
How to Make Sure Your Product Rocks
How to Make Sure Your Product Rocks
Dan Olsen
Product Management for Startups by Dan Olsen
Product Management for Startups by Dan Olsen
Dan Olsen
Good to Great: Achieving Product Excellence in Web 2.0 by Dan Olsen
Good to Great: Achieving Product Excellence in Web 2.0 by Dan Olsen
Dan Olsen
Lean Product Management for Web 2.0 Products
Lean Product Management for Web 2.0 Products
Dan Olsen
Product Management For Version 1 Products: Creating Something from Nothing
Product Management For Version 1 Products: Creating Something from Nothing
Dan Olsen
How to Create Products for Growth by Dan Olsen
How to Create Products for Growth by Dan Olsen
Dan Olsen
Badgeville Summit, Engage 2012
Badgeville Summit, Engage 2012
Badgeville, Inc.
Monetization Strategies
Monetization Strategies
Trisha R. Black
UVA- Jefferson Entrepreneurs Program
UVA- Jefferson Entrepreneurs Program
Alex Cowan
Mobile and Responsive Design
Mobile and Responsive Design
creed
Ipad seminar 20110608
Ipad seminar 20110608
Exove
iAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UX
UX Consulting Pte Ltd
10 Design Trends 2013
10 Design Trends 2013
DMI
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
Codemotion
Medl Credentials 1
Medl Credentials 1
PokerMovieGuy
David Carruthers' portfolio
David Carruthers' portfolio
David Carruthers
Jim Horan: Consulting is easy; Selling is Hard
Jim Horan: Consulting is easy; Selling is Hard
Bay Area Consultants Network
Lean Product Analytics by Dan Olsen
Lean Product Analytics by Dan Olsen
Dan Olsen
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
Dan Olsen
More Related Content
What's hot
How to Achieve Messaging-Market Fit by Dan Olsen
How to Achieve Messaging-Market Fit by Dan Olsen
Dan Olsen
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
Dan Olsen
How to Build Great Products by Dan Olsen
How to Build Great Products by Dan Olsen
Dan Olsen
How to Make Sure Your Product Rocks
How to Make Sure Your Product Rocks
Dan Olsen
Product Management for Startups by Dan Olsen
Product Management for Startups by Dan Olsen
Dan Olsen
Good to Great: Achieving Product Excellence in Web 2.0 by Dan Olsen
Good to Great: Achieving Product Excellence in Web 2.0 by Dan Olsen
Dan Olsen
Lean Product Management for Web 2.0 Products
Lean Product Management for Web 2.0 Products
Dan Olsen
Product Management For Version 1 Products: Creating Something from Nothing
Product Management For Version 1 Products: Creating Something from Nothing
Dan Olsen
How to Create Products for Growth by Dan Olsen
How to Create Products for Growth by Dan Olsen
Dan Olsen
Badgeville Summit, Engage 2012
Badgeville Summit, Engage 2012
Badgeville, Inc.
Monetization Strategies
Monetization Strategies
Trisha R. Black
UVA- Jefferson Entrepreneurs Program
UVA- Jefferson Entrepreneurs Program
Alex Cowan
Mobile and Responsive Design
Mobile and Responsive Design
creed
Ipad seminar 20110608
Ipad seminar 20110608
Exove
iAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UX
UX Consulting Pte Ltd
10 Design Trends 2013
10 Design Trends 2013
DMI
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
Codemotion
Medl Credentials 1
Medl Credentials 1
PokerMovieGuy
David Carruthers' portfolio
David Carruthers' portfolio
David Carruthers
Jim Horan: Consulting is easy; Selling is Hard
Jim Horan: Consulting is easy; Selling is Hard
Bay Area Consultants Network
What's hot
(20)
How to Achieve Messaging-Market Fit by Dan Olsen
How to Achieve Messaging-Market Fit by Dan Olsen
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Build Great Products by Dan Olsen
How to Build Great Products by Dan Olsen
How to Make Sure Your Product Rocks
How to Make Sure Your Product Rocks
Product Management for Startups by Dan Olsen
Product Management for Startups by Dan Olsen
Good to Great: Achieving Product Excellence in Web 2.0 by Dan Olsen
Good to Great: Achieving Product Excellence in Web 2.0 by Dan Olsen
Lean Product Management for Web 2.0 Products
Lean Product Management for Web 2.0 Products
Product Management For Version 1 Products: Creating Something from Nothing
Product Management For Version 1 Products: Creating Something from Nothing
How to Create Products for Growth by Dan Olsen
How to Create Products for Growth by Dan Olsen
Badgeville Summit, Engage 2012
Badgeville Summit, Engage 2012
Monetization Strategies
Monetization Strategies
UVA- Jefferson Entrepreneurs Program
UVA- Jefferson Entrepreneurs Program
Mobile and Responsive Design
Mobile and Responsive Design
Ipad seminar 20110608
Ipad seminar 20110608
iAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UX
10 Design Trends 2013
10 Design Trends 2013
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
Emilia Ciardi - MVP e start-up: anche oggi una feature domani - Codemotion Mi...
Medl Credentials 1
Medl Credentials 1
David Carruthers' portfolio
David Carruthers' portfolio
Jim Horan: Consulting is easy; Selling is Hard
Jim Horan: Consulting is easy; Selling is Hard
Viewers also liked
Lean Product Analytics by Dan Olsen
Lean Product Analytics by Dan Olsen
Dan Olsen
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
Dan Olsen
Product Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan Olsen
Dan Olsen
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
Dan Olsen
Product Management 101 for Startups
Product Management 101 for Startups
Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan Olsen
Dan Olsen
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
Dan Olsen
World-Class Web Metrics by Dan Olsen
World-Class Web Metrics by Dan Olsen
Dan Olsen
การทำให้สำเร็จ Execution premium
การทำให้สำเร็จ Execution premium
maruay songtanin
Viewers also liked
(10)
Lean Product Analytics by Dan Olsen
Lean Product Analytics by Dan Olsen
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
Product Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan Olsen
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
Product Management 101 for Startups
Product Management 101 for Startups
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan Olsen
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
World-Class Web Metrics by Dan Olsen
World-Class Web Metrics by Dan Olsen
การทำให้สำเร็จ Execution premium
การทำให้สำเร็จ Execution premium
Similar to Ten Nuggets of Advice for Tech Startups
DITA Collaboration for Content
DITA Collaboration for Content
Don Day
Adopting innovation
Adopting innovation
Shishir Choudhary
realXtend Presentation for NVWN April 2011
realXtend Presentation for NVWN April 2011
Robin Teigland
How to Succeed as a Product Manager by Disney Product Manager
How to Succeed as a Product Manager by Disney Product Manager
Product School
EIA2019Italy - Design Thinking & Paper Prototyping - Ali El Amrani
EIA2019Italy - Design Thinking & Paper Prototyping - Ali El Amrani
European Innovation Academy
La entrada de las tecnologías móviles en el salón de clases: estrategias para...
La entrada de las tecnologías móviles en el salón de clases: estrategias para...
Antonio Delgado Pérez
It's Not About Working Software After All!
It's Not About Working Software After All!
Ignite
Agile User Experience Design
Agile User Experience Design
Kevin Wong
Gayatri Korhalkar (Numa Paris) - Engaging with an external Ecosystem
Gayatri Korhalkar (Numa Paris) - Engaging with an external Ecosystem
Anis Bedda
Connecting the digital dots web 2.0 intro.
Connecting the digital dots web 2.0 intro.
TechandTeaching
Users becoming-designers-begona pino
Users becoming-designers-begona pino
Begoña Pino
Concept Design
Concept Design
ahmad bassiouny
Professional Portfolios: Putting Your Best Foot Forward
Professional Portfolios: Putting Your Best Foot Forward
Louellen Coker
Thinking Inside the Box: Using Personas to Prioritize Content
Thinking Inside the Box: Using Personas to Prioritize Content
Katrina Alcorn
It career paths
It career paths
brilliantweb
Assume the position
Assume the position
Evan Powell
Webinar: Ignite Your Intranet with OneWindow Workplace
Webinar: Ignite Your Intranet with OneWindow Workplace
WithumSmith+Brown, formerly Portal Solutions
Webinar: Ignite Your Intranet with OneWindow Workplace
Webinar: Ignite Your Intranet with OneWindow Workplace
Alexandra Sasha Tchulkova
What is Product Management?
What is Product Management?
Angelina Fomina
Startup - impressioni per uso - cciaa 2018
Startup - impressioni per uso - cciaa 2018
Andrea Vaccarella
Similar to Ten Nuggets of Advice for Tech Startups
(20)
DITA Collaboration for Content
DITA Collaboration for Content
Adopting innovation
Adopting innovation
realXtend Presentation for NVWN April 2011
realXtend Presentation for NVWN April 2011
How to Succeed as a Product Manager by Disney Product Manager
How to Succeed as a Product Manager by Disney Product Manager
EIA2019Italy - Design Thinking & Paper Prototyping - Ali El Amrani
EIA2019Italy - Design Thinking & Paper Prototyping - Ali El Amrani
La entrada de las tecnologías móviles en el salón de clases: estrategias para...
La entrada de las tecnologías móviles en el salón de clases: estrategias para...
It's Not About Working Software After All!
It's Not About Working Software After All!
Agile User Experience Design
Agile User Experience Design
Gayatri Korhalkar (Numa Paris) - Engaging with an external Ecosystem
Gayatri Korhalkar (Numa Paris) - Engaging with an external Ecosystem
Connecting the digital dots web 2.0 intro.
Connecting the digital dots web 2.0 intro.
Users becoming-designers-begona pino
Users becoming-designers-begona pino
Concept Design
Concept Design
Professional Portfolios: Putting Your Best Foot Forward
Professional Portfolios: Putting Your Best Foot Forward
Thinking Inside the Box: Using Personas to Prioritize Content
Thinking Inside the Box: Using Personas to Prioritize Content
It career paths
It career paths
Assume the position
Assume the position
Webinar: Ignite Your Intranet with OneWindow Workplace
Webinar: Ignite Your Intranet with OneWindow Workplace
Webinar: Ignite Your Intranet with OneWindow Workplace
Webinar: Ignite Your Intranet with OneWindow Workplace
What is Product Management?
What is Product Management?
Startup - impressioni per uso - cciaa 2018
Startup - impressioni per uso - cciaa 2018
More from Dan Olsen
How Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan Olsen
Dan Olsen
Harnessing the Power of Product Analytics by Dan Olsen
Harnessing the Power of Product Analytics by Dan Olsen
Dan Olsen
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
Dan Olsen
How to Define Your Product Roadmap by Dan Olsen
How to Define Your Product Roadmap by Dan Olsen
Dan Olsen
How to Optimize Your Product and Business Using Analytics by Dan Olsen
How to Optimize Your Product and Business Using Analytics by Dan Olsen
Dan Olsen
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Dan Olsen
More from Dan Olsen
(6)
How Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan Olsen
Harnessing the Power of Product Analytics by Dan Olsen
Harnessing the Power of Product Analytics by Dan Olsen
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
How to Define Your Product Roadmap by Dan Olsen
How to Define Your Product Roadmap by Dan Olsen
How to Optimize Your Product and Business Using Analytics by Dan Olsen
How to Optimize Your Product and Business Using Analytics by Dan Olsen
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Recently uploaded
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
panmisemningshen123
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
NadhimTaha
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
kajalroy875762
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
pujan9679
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Tim Wilson
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
Hector Del Castillo, CPM, CPMM
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
IndeedSEO
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
will854175
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy Verified Cash App Account
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
CannaBusinessPlans
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
DitasDelaCruz
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
Recently uploaded
(20)
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Ten Nuggets of Advice for Tech Startups
1.
Copyright © 2011 YourVersion Dan Olsen, CEO, YourVersionDan Olsen, CEO, YourVersion Entrepreneurs RoundtableEntrepreneurs Roundtable January 28, 2011January 28, 2011 Ten Nuggets of Advice for Tech Startups
2.
Copyright © 2011 YourVersion My Background Technical + Business/Marketing (EE + MBA) 19 years of Product Management Experience 5 years at Intuit, led Quicken Product Management Cofounded consumer web startup in Madrid, Spain Led Product Management at Friendster PM consultant to startups: Box.net, YouSendIt, Epocrates CEO & Cofounder of YourVersion, startup building “Pandora for your real‐time web content” Won TechCrunch50 People’s Choice Awards Website + browser tools + apps for iPad, iPhone, Android Will post slides to slideshare.net/dan_o
3.
1. Focus on the Customer Problem First
4.
Copyright © 2011 YourVersion Russians: pencil NASA: space pen ($1 M R&D cost) Example: Ability to write in space (zero gravity) Problem Space vs. Solution Space Problem Space A customer problem, need, or benefit that the product should address A product requirement Solution Space A specific implementation to address the need or product requirement
5.
Copyright © 2011 YourVersion Iterating Your Product Vector Based on User Feedback in Solution Space Problem Space (your mental model) Solution Space (what users can react to) Help user book travel Help user plan travel Customer Feedback Mockups / Code
6.
2. Go After a Big Opportunity
7.
Copyright © 2011 YourVersion High Importance + Low Satisfaction = OpportunityImportance of User NeedImportance of User Need User Satisfaction with Current AlternativesUser Satisfaction with Current Alternatives Competitive Market Opportunity LowLow HighHigh LowLow HighHigh Not Worth Going After
8.
3. How Will Your Product be Better?
9.
Copyright © 2011 YourVersion Kano Model: User Needs & Satisfaction User SatisfactionUser Satisfaction User DissatisfactionUser Dissatisfaction Performance (more is better) Delighter (wow) NeedNeed not metnot met NeedNeed fully metfully met Must Have Needs & features migrate over time
10.
Copyright © 2011 YourVersion What is Your Value Proposition? Which user benefits are you providing? How are you better than competitors? Competitor A Competitor B
You Must Have Benefit 1 Y Y Y Performance Benefit 1 High Low Med Performance Benefit 2 Low High Low Performance Benefit 3 Med Med High Delighter Benefit 1 Y ‐ ‐ Delighter Benefit 2 ‐ ‐ Y
11.
Copyright © 2011 YourVersion 4. Design & Ease of Use Are Critical4. Design & Ease of Use Are Critical Visual Design Interaction Design Information Architecture Conceptual Design Recommended reading: Jesse James Garrett’s “Elements of User Experience” chart, free at www.jjg.net What
most people see and react to What good product people think about
12.
Copyright © 2011 YourVersion 5. Prioritize and Stay Focused Limited resources 10 high priorities = FAIL What’s most important? Manage scope Avoid feature creep Bread down big items Strategy = deciding what you’re not going to do Must say “no”
13.
6. Launch so you can Learn & Iterate
14.
7. Listen to Your Customers
15.
Copyright © 2011 YourVersion “Ramen” User Feedback for Startups Anyone can do it! Ingredients: Solution‐space product/mockup to test 1 customer (with laptop if testing code) 1 desk 1 person to conduct the session Pen and paper Optional note‐taker and observers
16.
Copyright © 2011 YourVersion Typical Format for Customer Session 5 ‐ 10 min: Ask questions to understand user needs and solutions they currently use 30 ‐
50 min: User feedback Show user product/mockup Non‐directed as much as possible When necessary, direct user to attempt to perform a specific task 5 ‐ 10 min: Wrap‐up Answer any user questions that came up Point out/explain features you want to highlight Ask them if they would use the product
17.
Copyright © 2011 YourVersion Dos & Don’ts of Conducting Usability Do Explain to the user: Their usability test will help improve the product Not to worry about hurting your feelings “Think Aloud Protocol” Ask user to attempt the task, then be a fly on the wall Ask non‐leading, open‐ended questions Take notes and review them afterwards for take‐aways Don’t Ask leading questions “Help” the user or explain the UI (e.g., “click over here”) Respond to user frustration or questions (until test is over) Get defensive Blame the user
18.
Copyright © 2011 YourVersion 8. Build a Team with the Required Skills You can’t do it all yourself Many different skills are required for success: front‐end dev, back‐end dev, PM, UI design, QA, marketing Wear multiple hats: generalists better than specialists
19.
Copyright © 2011 YourVersion 9. Take Advantage of Free/Cheap Resources Never been easier to start Open Source Software PHP, Ruby on Rails, MySQL Servers Amazon Web Services Groups & Events Meetup.com, Plancast.com SVASE Office space Hacker Dojo, Plug & Play, Citizen Space Angel/seed $, incubators
20.
Copyright © 2011 YourVersion 10. Startups are like Roller Coasters Exciting with scary moments High highs, low lows Challenging turns & dips Find at least 1 cofounder: 1 + 1 = 3 Get through the dips, share the highs Enjoy the ride!
21.
Copyright © 2011 YourVersion Try it out at: http://www.yourversion.com Free apps: iPad http://bit.ly/yv‐hd iPhone
http://bit.ly/yv‐app Android phone http://goo.gl/3aVDG Android tablet http://goo.gl/HSZDn
Download now