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Concept Design
The document discusses the importance of concept design. It defines concept design as the process of determining which technologies and ideas will be used in a product's production. Concept design is the most important phase as it establishes the blueprint for the product before production. A successful concept design considers constraints like costs, timelines, and technologies while ensuring the product is durable, user-friendly and affordable. It provides examples like Walmart's convenience-focused design and Apple's shift to a more intuitive interface.
