SlideShare a Scribd company logo
1 of 52
Web 2.0 Product Management:
Optimizing Metrics  Viral Growth

             Dan Olsen
      CEO  Founder, YourVersion


        Web 2.0 Expo San Francisco
               April 24, 2008
          Copyright © 2008 Olsen Solutions LLC
Overview
Web 2.0 Product Management
Objectives  The Equation of Your Business
Metrics  Optimization
Networks  Viral Loops
UI Design




                         Copyright © 2008 Olsen Solutions LLC
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen
Web 2.0 Product Management by Dan Olsen

More Related Content

What's hot

What's hot (20)

How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
 
Lean Product Analytics by Dan Olsen
Lean Product Analytics by Dan OlsenLean Product Analytics by Dan Olsen
Lean Product Analytics by Dan Olsen
 
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
 
How To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan OlsenHow To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan Olsen
 
Dan Olsen- Productized Masterclass
Dan Olsen- Productized Masterclass Dan Olsen- Productized Masterclass
Dan Olsen- Productized Masterclass
 
How to be a Lean Product Ninja by Dan Olsen
How to be a Lean Product Ninja by Dan OlsenHow to be a Lean Product Ninja by Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
 
Product roadmap strategy
Product roadmap strategyProduct roadmap strategy
Product roadmap strategy
 
Product Management 101 for Startups
Product Management 101 for StartupsProduct Management 101 for Startups
Product Management 101 for Startups
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product Managers
 
MICRO APPS - BREAKING THE MOBILE APP MONOLITH AND DELIVERING OMNICHANNEL EXPE...
MICRO APPS - BREAKING THE MOBILE APP MONOLITH AND DELIVERING OMNICHANNEL EXPE...MICRO APPS - BREAKING THE MOBILE APP MONOLITH AND DELIVERING OMNICHANNEL EXPE...
MICRO APPS - BREAKING THE MOBILE APP MONOLITH AND DELIVERING OMNICHANNEL EXPE...
 
What is Product Management
What is Product ManagementWhat is Product Management
What is Product Management
 
Product management foundations
Product management foundationsProduct management foundations
Product management foundations
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?
 
Dual Track Agile Or, How I learned to stop worrying and love the scrum
Dual Track Agile Or, How I learned to stop worrying and love the scrumDual Track Agile Or, How I learned to stop worrying and love the scrum
Dual Track Agile Or, How I learned to stop worrying and love the scrum
 
How to be a Successful Data PM by Zillow Product Leaders
How to be a Successful Data PM by Zillow Product LeadersHow to be a Successful Data PM by Zillow Product Leaders
How to be a Successful Data PM by Zillow Product Leaders
 
The 10 Steps to Becoming a Great Agile Coach
The 10 Steps to Becoming a Great Agile CoachThe 10 Steps to Becoming a Great Agile Coach
The 10 Steps to Becoming a Great Agile Coach
 
TestOps and Shift Left
TestOps and Shift LeftTestOps and Shift Left
TestOps and Shift Left
 
A/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PMA/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PM
 
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
 

Viewers also liked

Viewers also liked (13)

How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi  (Web 2.0 Expo, April 2009)How to be a Web 2.0 Metrics Jedi  (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
 
World-Class Web Metrics by Dan Olsen
World-Class Web Metrics by Dan OlsenWorld-Class Web Metrics by Dan Olsen
World-Class Web Metrics by Dan Olsen
 
Lean Product Management for Web 2.0 Products
Lean Product Management for Web 2.0 ProductsLean Product Management for Web 2.0 Products
Lean Product Management for Web 2.0 Products
 
Product Management & Design At Startups
Product Management & Design At StartupsProduct Management & Design At Startups
Product Management & Design At Startups
 
Product Management for Startups by Dan Olsen
Product Management for Startups by Dan OlsenProduct Management for Startups by Dan Olsen
Product Management for Startups by Dan Olsen
 
Product Management For Version 1 Products: Creating Something from Nothing
Product Management For Version 1 Products: Creating Something from NothingProduct Management For Version 1 Products: Creating Something from Nothing
Product Management For Version 1 Products: Creating Something from Nothing
 
Best Practices in Product Management for V1 Web Products
Best Practices in Product Management for V1 Web ProductsBest Practices in Product Management for V1 Web Products
Best Practices in Product Management for V1 Web Products
 
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
 
Ten Nuggets of Advice for Tech Startups
Ten Nuggets of Advice for Tech StartupsTen Nuggets of Advice for Tech Startups
Ten Nuggets of Advice for Tech Startups
 
How to Achieve Messaging-Market Fit by Dan Olsen
How to Achieve Messaging-Market Fit by Dan OlsenHow to Achieve Messaging-Market Fit by Dan Olsen
How to Achieve Messaging-Market Fit by Dan Olsen
 
Product Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan OlsenProduct Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan Olsen
 
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product CampHow to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
 
The 7 Metrics of Highly Effective Marketers by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan OlsenThe 7 Metrics of Highly Effective Marketers by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan Olsen
 

Similar to Web 2.0 Product Management by Dan Olsen

Moira2016_short_resumetext
Moira2016_short_resumetextMoira2016_short_resumetext
Moira2016_short_resumetext
Moira Ashleigh
 
ryan-foster_resume_
ryan-foster_resume_ryan-foster_resume_
ryan-foster_resume_
Ryan Foster
 
Pioneer Softek Company Profile
Pioneer Softek Company ProfilePioneer Softek Company Profile
Pioneer Softek Company Profile
amanjeetpsoftek
 
John Powell DevCon 2011 London Keynote
John Powell DevCon 2011 London KeynoteJohn Powell DevCon 2011 London Keynote
John Powell DevCon 2011 London Keynote
Alfresco Software
 

Similar to Web 2.0 Product Management by Dan Olsen (20)

What Is Design Thinking Product Management by LinkedIn Senior PM
What Is Design Thinking Product Management by LinkedIn Senior PMWhat Is Design Thinking Product Management by LinkedIn Senior PM
What Is Design Thinking Product Management by LinkedIn Senior PM
 
How to Use Design & Research by LinkedIn Sr Product Director
How to Use Design & Research by LinkedIn Sr Product DirectorHow to Use Design & Research by LinkedIn Sr Product Director
How to Use Design & Research by LinkedIn Sr Product Director
 
Nachi Sharma
Nachi SharmaNachi Sharma
Nachi Sharma
 
How to Become a Product Manager by NVIDIA Senior Product Manager
How to Become a Product Manager by NVIDIA Senior Product ManagerHow to Become a Product Manager by NVIDIA Senior Product Manager
How to Become a Product Manager by NVIDIA Senior Product Manager
 
A Day in the Life as a Product Manager by Wayfair PM
A Day in the Life as a Product Manager by Wayfair PMA Day in the Life as a Product Manager by Wayfair PM
A Day in the Life as a Product Manager by Wayfair PM
 
Moira2016_short_resumetext
Moira2016_short_resumetextMoira2016_short_resumetext
Moira2016_short_resumetext
 
Bhaskara Kempaiah Profile (Portfolio)
Bhaskara Kempaiah   Profile (Portfolio)Bhaskara Kempaiah   Profile (Portfolio)
Bhaskara Kempaiah Profile (Portfolio)
 
Net Solutions JAVA Development Brochure
Net Solutions JAVA Development BrochureNet Solutions JAVA Development Brochure
Net Solutions JAVA Development Brochure
 
Case study of Q-it
Case study of Q-itCase study of Q-it
Case study of Q-it
 
Product Management in Outsourcing by Roman Kolodchak and Roman Pavlyuk
Product Management in Outsourcing by Roman Kolodchak and Roman PavlyukProduct Management in Outsourcing by Roman Kolodchak and Roman Pavlyuk
Product Management in Outsourcing by Roman Kolodchak and Roman Pavlyuk
 
A Journey Through Product Management by fmr PMs of Visa, Adobe
A Journey Through Product Management by fmr PMs of Visa, AdobeA Journey Through Product Management by fmr PMs of Visa, Adobe
A Journey Through Product Management by fmr PMs of Visa, Adobe
 
ryan-foster_resume_
ryan-foster_resume_ryan-foster_resume_
ryan-foster_resume_
 
Company Profile
Company ProfileCompany Profile
Company Profile
 
Pioneer Softek Company Profile
Pioneer Softek Company ProfilePioneer Softek Company Profile
Pioneer Softek Company Profile
 
Building a High-Performing Startup Product Team by TradeGecko Sr PM
Building a High-Performing Startup Product Team by TradeGecko Sr PMBuilding a High-Performing Startup Product Team by TradeGecko Sr PM
Building a High-Performing Startup Product Team by TradeGecko Sr PM
 
Growth Acceleration Partners Overview Blk
Growth Acceleration Partners Overview BlkGrowth Acceleration Partners Overview Blk
Growth Acceleration Partners Overview Blk
 
Building Your Product Management Toolbox by Zillow Sr.PM
Building Your Product Management Toolbox by Zillow Sr.PMBuilding Your Product Management Toolbox by Zillow Sr.PM
Building Your Product Management Toolbox by Zillow Sr.PM
 
John Powell DevCon 2011 London Keynote
John Powell DevCon 2011 London KeynoteJohn Powell DevCon 2011 London Keynote
John Powell DevCon 2011 London Keynote
 
Decision Making in Enterprise vs. Consumer Product Management by Salesforce S...
Decision Making in Enterprise vs. Consumer Product Management by Salesforce S...Decision Making in Enterprise vs. Consumer Product Management by Salesforce S...
Decision Making in Enterprise vs. Consumer Product Management by Salesforce S...
 
What are Tips for Working with Engineering & Design by Zume PM
What are Tips for Working with Engineering & Design by Zume PMWhat are Tips for Working with Engineering & Design by Zume PM
What are Tips for Working with Engineering & Design by Zume PM
 

Recently uploaded

00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
nafizanafzal
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
CaitlinCummins3
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 

Recently uploaded (20)

00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
 
Chapter 2 Organization Structure of a Treasury
Chapter 2 Organization Structure of a TreasuryChapter 2 Organization Structure of a Treasury
Chapter 2 Organization Structure of a Treasury
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
 

Web 2.0 Product Management by Dan Olsen

  • 1. Web 2.0 Product Management: Optimizing Metrics Viral Growth Dan Olsen CEO Founder, YourVersion Web 2.0 Expo San Francisco April 24, 2008 Copyright © 2008 Olsen Solutions LLC
  • 2. Overview Web 2.0 Product Management Objectives The Equation of Your Business Metrics Optimization Networks Viral Loops UI Design Copyright © 2008 Olsen Solutions LLC