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First draft: Social Media for Business

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Daniel Leslie
Daniel Leslie

Here is a preliminary draft of my introductory presentation for our Social Media for Business event tomorrow at MMC

BusinessTechnology
1 of 16
social media for business employee engagement + internal communications welcome! June 18, 2009
Definition of “Social Media” • Two-way one-to-many communication and media exchange
Mainstream Perception of Social Media? From: DespairWear
What does it look & feel like? • Highly distributed, decentralized, and democratic • Lower latency than email: approaches real- time • Increased information efficiency
What does it look & feel like? • Maps virtual relationships to “real life” relationships (meetups, SMS, geolocation) • Self-organized • Increasingly mobile- enabled
Political effects • Information efficiency creates downward shift of power & influence, increased transparency • This is happening within organizations of all sizes: small businesses to countries
How does it work? • Platform-based • Infrastructure is largely based on cloud hosting, API’s, and small client apps
What does it look & feel like? • Information exchange becomes less vertical, more horizontal
Some industries have been disrupted early • Print and broadcast media • PR/Communications • Advertising • Startups
Highly disruptive to traditional media Inspired by Fred Wilson http://slideshare.net/fredwilson
Some industries are only starting to feel the effects • Legal • Finance • Education • Government • Health care
What does it mean to companies and organizations? • Customer engagement becomes conversational
What does it mean to companies and organizations? • Brand identity and customer experience become deeply intertwined
What does it mean to companies and organizations? • Almost all aspects will be impacted: • Operations • PR/marketing • Recruiting • Employee communications • Information management
What does it mean to companies and organizations? • New challenges: • Brand management • Disclosures & representations by employees • Usage guidelines
What tools are available?

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First draft: Social Media for Business

  • 1. social media for business employee engagement + internal communications welcome! June 18, 2009
  • 2. Definition of “Social Media” • Two-way one-to-many communication and media exchange
  • 3. Mainstream Perception of Social Media? From: DespairWear
  • 4. What does it look & feel like? • Highly distributed, decentralized, and democratic • Lower latency than email: approaches real- time • Increased information efficiency
  • 5. What does it look & feel like? • Maps virtual relationships to “real life” relationships (meetups, SMS, geolocation) • Self-organized • Increasingly mobile- enabled
  • 6. Political effects • Information efficiency creates downward shift of power & influence, increased transparency • This is happening within organizations of all sizes: small businesses to countries
  • 7. How does it work? • Platform-based • Infrastructure is largely based on cloud hosting, API’s, and small client apps
  • 8. What does it look & feel like? • Information exchange becomes less vertical, more horizontal
  • 9. Some industries have been disrupted early • Print and broadcast media • PR/Communications • Advertising • Startups
  • 10. Highly disruptive to traditional media Inspired by Fred Wilson http://slideshare.net/fredwilson
  • 11. Some industries are only starting to feel the effects • Legal • Finance • Education • Government • Health care
  • 12. What does it mean to companies and organizations? • Customer engagement becomes conversational
  • 13. What does it mean to companies and organizations? • Brand identity and customer experience become deeply intertwined
  • 14. What does it mean to companies and organizations? • Almost all aspects will be impacted: • Operations • PR/marketing • Recruiting • Employee communications • Information management
  • 15. What does it mean to companies and organizations? • New challenges: • Brand management • Disclosures & representations by employees • Usage guidelines
  • 16. What tools are available?