First draft: Social Media for Business

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Here is a preliminary draft of my introductory presentation for our Social Media for Business event tomorrow at MMC

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First draft: Social Media for Business

  1. 1. social media for business employee engagement + internal communications welcome! June 18, 2009
  2. 2. Definition of “Social Media” • Two-way one-to-many communication and media exchange
  3. 3. Mainstream Perception of Social Media? From: DespairWear
  4. 4. What does it look & feel like? • Highly distributed, decentralized, and democratic • Lower latency than email: approaches real- time • Increased information efficiency
  5. 5. What does it look & feel like? • Maps virtual relationships to “real life” relationships (meetups, SMS, geolocation) • Self-organized • Increasingly mobile- enabled
  6. 6. Political effects • Information efficiency creates downward shift of power & influence, increased transparency • This is happening within organizations of all sizes: small businesses to countries
  7. 7. How does it work? • Platform-based • Infrastructure is largely based on cloud hosting, API’s, and small client apps
  8. 8. What does it look & feel like? • Information exchange becomes less vertical, more horizontal
  9. 9. Some industries have been disrupted early • Print and broadcast media • PR/Communications • Advertising • Startups
  10. 10. Highly disruptive to traditional media Inspired by Fred Wilson http://slideshare.net/fredwilson
  11. 11. Some industries are only starting to feel the effects • Legal • Finance • Education • Government • Health care
  12. 12. What does it mean to companies and organizations? • Customer engagement becomes conversational
  13. 13. What does it mean to companies and organizations? • Brand identity and customer experience become deeply intertwined
  14. 14. What does it mean to companies and organizations? • Almost all aspects will be impacted: • Operations • PR/marketing • Recruiting • Employee communications • Information management
  15. 15. What does it mean to companies and organizations? • New challenges: • Brand management • Disclosures & representations by employees • Usage guidelines
  16. 16. What tools are available?

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