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Txt messaging will never catch on !

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Txt messaging will never catch on !

  1. 1. txt messaging will never catch on !?!! @andyjb
  2. 2. txt messaging will never catch on !?!! 6.1 Trillion txts messages proves you’re wrong. 6100000000 http://www.itu.int/ITU-D/ict/material/FactsFigures2010.pdf
  3. 3. ICT in FE 2006
  4. 4. ICT in FE 2006 Its not the things you predict its the things you miss that matter
  5. 5. • When most everyone shouts, few listen. How about electronic publishing? Try reading a book on disc. At best, it's an unpleasant chore: the myopic glow of a clunky computer replaces the friendly pages of a book. And you can't tote that laptop to the beach. Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we'll soon buy books and newspapers straight over the Intenet. Uh, sure.
  6. 6. • When most everyone shouts, few listen. How about electronic publishing? Try reading a book on disc. At best, it's an unpleasant chore: the myopic glow of a clunky computer replaces the friendly pages of a book. And you can't tote that laptop to the beach. Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we'll soon buy books and newspapers straight over the Intenet. Uh, sure. http://www.newsweek.com/1995/02/26/the-internet-bah.html
  7. 7. Examples of getting it wrong •Every town will need a telephone •The world will only need 5 or 6 computers •SMS will never catch on •The internet is a new idea of a network (Learn from the telegraph in the US in the 1890 )
  8. 8. http://www.itu.int/ITU- D/ict/material/FactsFigures2010.pdf
  9. 9. A technology when invented thought to have no practical and especially no com m ercial use
  10. 10. http://en- us.nielsen.com/content/nielsen/en_us/insights/consumer_insight/issue_12/flying_fingers. html
  11. 11. How do you use txt ?
  12. 12. 160 characters isn't enough ?
  13. 13. Estamos bien en el refugio los 33 (33chtrs) Give the miners Oakley shades (29chtrs) Help projector doesn talk to laptop (Steve wheeler (35 Chtrs) Reports of my death have been greatly exaggerated Mark Twain (60 Chtrs) 160 characters isnt enough
  14. 14. Estamos bien en el refugio los 33 (33chtrs) Give the miners Oakley shades (29chtrs) Help projector doesn talk to laptop (Steve wheeler (35 Chtrs) Reports of my death have been greatly exaggerated Mark Twain (60 Chtrs) 160 characters isnt enough
  15. 15. Mobiles Underground http://youtu.be/M9Z8E3SYvZM http://www.dailytech.com/Chi lean+Miners+Entertained+By +Samsung+Galaxy+Beam/ar ticle19970.htm
  16. 16. • “We sat there discussing the route taken by a text message from a mobile through the paging system. Juhani had brought a programmable calculator with him. We realized that the numerical keypad could also be used for letters. Then it struck us that the paging system was not needed, it was just a detour. There was nothing to stop the mobile phone itself from receiving a text message.”
  17. 17. What do you use your phone for ? What's the oddest thing you use yours for ? • Torch • Timer for cooking • Camera to take picture of point of interest or where you've parked the car • Text yourself reminders
  18. 18. Marketing in FE Text is part of mix http://youtu.be/9cO_rWAExi0
  19. 19. Avon Somerset police
  20. 20. Glastonbury festival
  21. 21. Text updates at Festival updates from the police during the festival on anything from traffic problems to beat surgeries then register for text alerts by texting 'GLASTO' to 81003. Glastonbury microsite - http://www.glastonburypolice.org/
  22. 22. Glastonbury Immobilise http://www.immobilise.com/ *** To register on the Database follow these instructions: Key *#06# on your phone's keypad to view your IMEI number. Register by text: Then text REG followed by your IMEI number to 83010 - and Immobilise will reply with your account details and instructions.
  23. 23. Housing associations Appointments Letting sales Repairs Neighbourhood issues Control of services Alarms Heating
  24. 24. Simulation Re-creation Two examples two different technologies Great pieces of work by University of Aberdeen and the BBC .
  25. 25. Real time simulations using SMS Sarah Cornelius www.abdn.ac.ukFebruary 22 2010
  26. 26. A real-time flood disaster simulation activity for undergraduate geography students
  27. 27. University of Aberdeens work http://www.slideshare.net/jiscrscyh/real-time- simulations-using-sms-university-of-aberdeen
  28. 28. We’ll Tweet again http://news.bbc.co.uk/local/coventry/hi/people_and_places/history/newsid_891100 0/8911745.stm
  29. 29. People who use Txt • Crisis disaster management (RSS 2 txt) • Lone workers • Marks and Spencer customer feedback • Housing association • Delivery updates • Sky • Drug companies • Appointments (keeping people warm, saving money )
  30. 30. 160 CHARACTERS IS SOMETIMES PLENTY ITS JUST PART OF THE OFFER
  31. 31. Thank you and keep texting !

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