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What is an Albergo Diffuso



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What is an Albergo Diffuso

  1. 1. What is an Albergo Diffuso? Giancarlo Dall’Ara 09/09/2015 Giancarlo Dall'Ara 1
  2. 2. 2 1. An original model of hospitality 2. A model of sustainable development Giancarlo Dall'Ara 09/09/2015 An “Albergo Diffuso” is substantially two things:
  3. 3. The history of hospitality model called “Albergo Diffuso” • Where does it come from? – the name: the region of Carnia (Friuli Venezia Giulia), in north-eastern Italy – the original hospitality model: Giancarlo Dall’Ara’s 1982-1989 self-financed concept- testing – the first project applying the original hospitality model San Leo (central Italy), 1989 – the first national convention of AD’s: Campobasso, Region Molise, 2004 – the first official acknowledgment: Sardinia (Italy) 1998 3 Giancarlo Dall'Ara 09/09/2015
  4. 4. Overview of the Albergo Diffuso The name “Albergo Diffuso”* and the first idea were born in 1982, in Carnia *“Scattered Hotel” but please don’t translate; the name must be in italian language (G. Dall’Ara, M. Droli UNDP brochure, 2008) Giancarlo Dall'Ara 409/09/2015
  5. 5. Overview of the Albergo Diffuso: the hospitality model • An hotel which is not built, which offers to their guests the experience of “going local” • An which provides all the services of ordinary hotels (G. Dall’Ara,M. Droli UNDP brochure, 2008) Giancarlo Dall'Ara 509/09/2015
  6. 6. Giancarlo Dall'Ara 609/09/2015 The hospitality model of Albergo Diffuso Tks to Yasushi Watanabe
  7. 7. Albergo Diffuso: the hospitality model The rooms are scattered inside the village 7 Giancarlo Dall'Ara 09/09/2015
  8. 8. Overview of the Albergo Diffuso: the hospitality model • guests don’t feel like tourists, but like “temporary residents” • The hotel provides the sensation of “being local” • it responds to the demand which is more attracted by the authenticity than by the international quality standardsGiancarlo Dall'Ara 809/09/2015
  9. 9. The AD model 1. Hotel services and standards 2. Unified management 3. Rooms are scattered in several and pre-exisiting buildings 5. Reasonable distance between units and the reception/common areas (200 meters) 6. Integrated into a host community (not in empty villages) 7. Catering linked to the territory 8. Authentic environment 9. Distinguishable features 10.Management style fits the territory and its culture 9 Giancarlo Dall'Ara 09/09/2015
  10. 10. Strengths • a strong appeal toward the media and tourist markets • it creates a new hotel without new buildings, using unutilised dwellings • an italian model of hotel hospitality • a model that can be exported 10 Giancarlo Dall'Ara 09/09/2015
  11. 11. AD International Press National Geographic Traveler travel/italy-hotels-traveler/ The New York Times avel/23journeys.html?scp=1&sq=albergo %20diffuso&st=cse International Press ational-press.html 11 Giancarlo Dall'Ara 09/09/2015
  12. 12. 09/09/2015 Giancarlo Dall'Ara 12
  13. 13. International awards (a selection) • Inclusive opportunities for the local community: – Global Tourism Award 2010, London, World Travel Market • For the hospitality model as developed by G. Dall’Ara • Sustainability: – 2008, Best Ideas, Budapest, EBN- UNDP • (G. Dall’Ara, M. Droli and G. Dichter) EBN - European Business & Innovation Centre Network UNDP - United Nations Development Programme Giancarlo Dall'Ara 1309/09/2015
  14. 14. – G. Dall’Ara, Il Manuale dell’Albergo Diffuso, Franco Angeli Milano, 2010 – «Ripartire dalla Bellezza» M. Droli, G. Dall’Ara productid=61298255 – – – http://albergo- – Twitter: @AlbergoDiffuso – ssociazione-Nazionale-Alberghi- Diffusi/268168846562052 TKS to M. Droli Giancarlo Dall'Ara 14 More details

Editor's Notes

  • From a general viewpoint an AD is substantially three things
  • This slide portraits the general characteristics of the hospitality model:
  • This slide portraits the general characteristics of the hospitality model:
  • ….
  • In FVG and other italian regions inhabitants are inviting the AD’s guests in their own houses for having dinner toghether.
    In this way,
  • The AD is a business opportunity not a development project, in it’s early stage. The former may become a firm if managed correctly by the investors and their partners.
    The services offered by the AD meet the hotel standards. There is a management unit which e.g. create packages, promotes, coordinates other subjects. Regarding the rooms, they are located in different kind of residences, as for e.g. flats, semidetached houses, detached houses, etc.
    These residences must be scattered in lo less than two separate and pre-existing buildings.
  • A single Albergo Diffuso tends to capture easily the interest of the media, the trade and the tourist markets simply causing its (temporary, not permanent) rarity respect to other hospitality models.

    This means basically that they are more promotion opportunities on traditional and social media spending less.

    A stronger appeal may be one of its main strenghts, but also the others are important as you can see.
  • Under a general viewpoint, many opinion makers are trying to describe this innovation both in Italy and abroad.

    But, what are they saying about the Albergo Diffuso?
    Unfortunatley, there is a little bit of confusion about it. ….

    This slide captures a first description of the albergo diffuso given by the Sole 24ore, one of the most famous italian economic newspaper.
    As you can imagine restored buildings and a common reception area aren’t sufficient to create any innovation….
  • The AD has been awarded for the good performance achieved by the hospitality model on terms of corporate social responsibility.
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