The aparthotel : an innovative solution for urban tourism

1. PRESS KIT
APARTHOTELS ADAGIO®
2013

2. CONTENTS
EDITORIAL BY MARTINE BALOUKA-VALLETTE
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THE MARKET LEADER IN THE NEW URBAN TOURISM SEGMENT
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No. 1 IN EUROPE
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NEW CITY BREAK DESTINATIONS FOR 2013
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THE APARTHOTELS ADAGIO® CONCEPT
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OUR RECOMMENDATIONS
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3. EDITORIAL
MARTINE BALOUKA-VALLETTE,
CHIEF EXECUTIVE OFFICER, APARTHOTELS ADAGIO®
“THE APARTHOTEL: AN INNOVATIVE SOLUTION FOR URBAN TOURISM”
In a difficult economic environment, consumers are still reluctant to give up travelling: instead they
are adapting, notably by opting for shorter stays, in cities, on a limited budget. Although they now
strive to spend their money wisely, they still value the quality of their stay, and want to enjoy themselves. What is more, cities – be they European capitals or regional metropolises – have now become
tourist destinations in their own right. They have come to appreciate their own value and are going
to great lengths to “sell” their cultural, gastronomic and events-related offering.
The aparthotel format is an ideal response to these trends. What could be more reassuring and
more pleasing than a format that combines autonomy and hotel services, and is situated in the
heart of the finest city break destinations? Today, across France and Europe, Aparthotels Adagio®
represent a travel concept for “city breakers” that is smart, economical and immersed in the heart of the city. The brand
is expanding rapidly, and by 2016 it will offer a choice of some 150 establishments worldwide. This is an offer that will
satisfy even the most demanding tourists, including at international level, with destinations such as Paris, Vienna, Moscow
and São Paulo!
KEY QUOTATIONS
“Staying in a convivial and comfortable space that offers hotel services plus all of the facilities people
need in order to be self-sufficient (an equipped kitchen, Internet connection), and being in the heart
of Europe’s finest cities: this is exactly what today’s new breed of urban tourists is looking for.”
“Cities have become fully-fledged tourist destinations, which attract attention via their increasingly rich
offer (museums, gastronomy, shopping, festivals, sports events, etc.). Keeping up with this trend called
for innovative accommodation formats, located right at the heart of city life.”
“The strength of our concept lies in combining the autonomy of a city-centre apartment with a choice of
quality hotel services, so that families or groups of friends can create a stay tailored to their exact needs,
on a controlled budget.”
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4. THE MARKET LEADER IN THE NEW URBAN TOURISM SEGMENT
A EUROPEAN MARKET LEADER BACKED BY TWO SUBSTANTIAL SHAREHOLDERS
Aparthotels Adagio®, the market leader for aparthotels in Europe, is the result of a joint venture launched in 2007 by
two companies that are market leaders in their respective business lines: the Pierre & Vacances Center Parcs group, N° 1
in Europe for holiday residences and Accor, world’s leading hotel operator. Today, the brand can rely on the support and
expertise of these two shareholders as it pursues its ongoing development.
A CONCEPT THAT MEETS CURRENT EXPECTATIONS
Cities are now fully-fledged tourism products, which attract couples, families and groups of friends who come to enjoy a
city break, to stroll around, to explore the heritage or the gastronomic offer, or to attend events (concerts, exhibitions, etc.).
From the viewpoint of a growing number of these urban tourists, the aparthotel represents an appropriate solution, either
for economic or practical reasons, especially when travelling as a family with children.
The Aparthotels Adagio® brand thus offers them everything they need to keep them happy. Aparthotels Adagio® are
always located in city centres, and enable everyone to feel at ease, to feel safe and to be completely self-sufficient, thanks
to carefully thought-out hotel services and facilities.
CLEARLY-STATED INTERNATIONAL AMBITIONS
The brand’s business model is robust and has demonstrated its ability to withstand crises. The brand aims to double the
number of its aparthotels by 2016, by opening further establishments in France and internationally, to provide its leisure
and business clienteles with a network of 150 aparthotels. To achieve this goal, it will rely on several management models
– leasing, franchising, master franchises and management agreements. Franchising looks set to undergo particularly
strong growth, such that it will represent 30% of the stock within 3 years.
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5. No.1 IN EUROPE
With around one hundred establishments in France and other European countries, Aparthotels Adagio® own Europe’s
leading aparthotel network. Its concept is a perfect match for the requirements of a modern leisure clientele. During a
recession, this represents an economical solution and an ideal accommodation for couples, friends or families wishing to
enjoy a break:
• Price per apartment (and not per person).
• Several types of apartment, ranging from studios to 2-bedroom apartments.
• Baby kit.
• Half-price breakfast buffet for children (aged under 16).
Its success is based on a number of fundamentals: autonomy (all apartments are equipped with a kitchen and an Internet
connection), a convenient location and tiered pricing for stays of 4 or more nights.
FORTHCOMING APARTHOTEL OPENINGS (2013/2014):
• FRANCE: PARIS ÎLE-DE-FRANCE (PARIS-REUILLY, CLICHY) AND NANCY
• ITALY: ROME
• GERMANY: MUNICH
• BRAZIL: BELO HORIZONTE, CURITIBA, PORTO ALEGRE, SÃO PAULO
• RUSSIA: MOSCOW
• UNITED ARAB EMIRATES: ABU DHABI, DUBAI AND FUJAIRAH.
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6. APARTHOTELS ADAGIO®
NEW CITY BREAK DESTINATIONS FOR 2013
JANUARY 2013/ADAGIO KÖLN CITY, AN OUTSTANDING DESTINATION IN GERMANY
Cologne has a rich historical and cultural heritage. Located in the heart of the city, just 10 minutes from its famous cathedral,
the new Adagio Köln City offers 115 apartments whose original and creative decor takes its inspiration from the graphic
codes of eau de Cologne. Cologne Carnival, the city’s iconic festival, also makes its presence felt via some of the fixtures
and fittings.
MARCH 2013/ADAGIO LIVERPOOL CITY CENTRE, IN THE CITY OF THE BEATLES
Liverpool, the historic birthplace of the Beatles, has been undergoing a full-scale renaissance in terms of urban design and
culture, especially since winning the title of European Capital of Culture in 2008. To site 126 apartments in the heart of
this great British city, close to Saint George’s Hall, Aparthotels Adagio® chose a building with an impressive history: the
Lewis’s Department Store. This building, constructed in 1856, was for many years the city’s largest department store. It
was converted while preserving its many listed fixtures, such as the sumptuous mosaic in the store’s former restaurant.
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7. THE APARTHOTELS ADAGIO® CONCEPT
DISTINCTIVE FEATURES OF THE OFFER
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ONE BRAND, TWO RANGES
To meet all types of expectations more effectively, the brand has created two different ranges: Adagio and Adagio access.
The two aparthotel ranges share a number of brand values that unite and define them. Whatever city, apartment or experience
they opt for, travellers can be confident of finding 3 distinctive hallmarks: autonomy, respect for life-styles and conviviality.
With a midscale and upscale offer, Adagio is aimed at a clientele that expects comfort and services.
Its aparthotels are located in the heart of major cities. Connected, convivial and immersed in their host
city, they are characterised by their warm atmosphere and the quality of their hospitality. These spacious
and contemporary apartments (ranging from studios sleeping 2, through to 2-bedroom apartments
sleeping 6) offer modular equipment and hotel services, and tiered pricing from the 4th night onwards.
Adagio access is an economy segment offer, aimed at a clientele looking for affordable prices combined
with a functional and comfortable environment. The aparthotels in this range offer apartments ranging
from studios sleeping 2, through to 1-bedroom apartments sleeping 4, so that guests can live as they
choose, taking advantage of a smart accommodation offer, which always comes with tiered pricing from
the 4th night onwards.
THE COMFORT OF AN APARTMENT PLUS A CHOICE OF HOTEL SERVICES
With a unique concept of comfortable apartments equipped with a kitchen and hotel services, the brand offers all the
flexibility of a hotel stay, together with complete autonomy and independence, in city-centre locations, close to shops,
restaurants and monuments.
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8. APARTMENTS & SERVICES
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A SPACE TO SUIT EVERYONE
The various types of apartments have been designed to meet the needs of each target clientele: individual travellers,
friends, couples and families. The highly modular fittings invite everyone to appropriate their apartment for themselves
and create their own space, in line with their habits and desires. An equipped kitchen in each apartment allows guests
to keep to their normal eating habits, to save money or to simply enjoy a gourmet break and relax after a busy day’s
sight-seeing! Lastly, all apartments are equipped with an Internet connection.
FUNCTIONALITY
& MODULARITY
A COMFORTABLE
LIVING SPACE
STUDIOS SLEEPING 1 OR 2
BEDROOM APARTMENT SLEEPING UP TO 4
Between 20 and 25m²
Between 30 and 45m²
COMFORT
& SPACE FOR THE FAMILY
BEDROOM APARTMENT SLEEPING
UP TO 6/8
Over 45 m²
IDEAL FOR: Individual travellers or couples
wishing to explore a city or a European
capital.
EQUIPMENT: One double or 2 single beds
(1 wardrobe bed in some aparthotels),
equipped kitchen, bathroom with bath
or shower, toilet, heated towel rail,
cupboards, television with an extensive
choice of national and international
channels, desk with telephone line,
Internet.
1 • ADAGIO PARIS OPÉRA (FRANCE)
2 • ADAGIO VIENNA CITY (AUSTRIA)
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IDEAL FOR: A family with children
who wish to visit a city or a region.
EQUIPMENT: A separate bedroom with
one double bed or two single beds, lounge
with double sofa bed or pull-out sofa
bed, well-equipped kitchen, bathroom
with bath or shower and separate toilet,
cupboards, television with an extensive
choice of national and international
channels, desk with telephone line,
Internet.
IDEAL FOR: A family with several children
or a group of friends planning to explore
a city.
EQUIPMENT: Two separate bedrooms
with one double bed or two single beds,
lounge with double sofa bed or pull-out
sofa bed, well-equipped kitchen,
2 bathrooms with bath, shower and
separate toilet, cupboards, television
with an extensive choice of national
and international channels, desk with
telephone line, Internet.

9. INCLUDED OR OPTIONAL HOTEL SERVICES
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INCLUDED SERVICES
The following services are included in the price of apartments, and do not give rise to any extra costs.
• Reception open 24/7 to welcome guests and provide information
(limited opening hours at some Adagio access aparthotels).
• Internet connection in public areas and all apartments.
• Daily housekeeping service for bookings of 1 to 3 nights,
weekly housekeeping for stays of 8 or more nights.
• Business corner at Adagio aparthotels.
• Fitness, swimming pool in some aparthotels.
• Luggage room.
• Baby kit: cot for children aged under 24 months, high chair for children
aged over 6 months (please book directly with the aparthotel).
.
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OPTIONAL SERVICES
For even greater comfort levels, some services are available as optional extras. They are not included
in the price of apartments.
• Buffet breakfast with a wide choice of seasonal and regional products.
• Laundry available in most aparthotels: automatic washing machine and clothes dryer.
• Dry cleaning service at Adagio aparthotels.
• Additional housekeeping.
• Private car park at some aparthotels.
NEW: EVEN BETTER REWARDS FOR LOYALTY
CUSTOMERS OF ADAGIO AND ADAGIO ACCESS CAN NOW TAKE ADVANTAGE OF THE CLUB ACCORHOTELS LOYALTY PROGRAM
WHEN STAYING WITH US ON BUSINESS OR ENJOYING A LEISURE BREAK. THEY WILL BUILD UP POINTS THAT CAN THEN BE
REDEEMED IN ONE OF THE ACCOR GROUP’S 2,700 HOTELS WORLDWIDE.
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10. OUR RECOMMENDATIONS
IN FRANCE
DISNEYLAND® PARIS FOR FAMILIES
Book one of the 290 apartments of the Adagio Marne-La-Vallée Val d’Europe aparthotel (ranging from studios to 2
or 3-bedroom apartments, sleeping 3 to 9 guests) and set off to discover Europe’s most famous theme park, using the
free shuttle service linking the aparthotel to the park.
From €59/night for a 1-bedroom apartment, sleeping up to 4 guests, for a stay of 4 nights or more.
NICE CÔTE D’AZUR
A land of geographical contrasts, the Côte d’Azur is a dream tourist destination: enjoy its famous beaches, be dazzled by
the bright lights along the coast at night or go inland to seek a more authentic rural landscape. Those wishing to explore
the region have a choice of three aparthotels in Nice: Adagio access Nice Acropolis, Adagio access Nice Magnan and
Adagio Nice Promenade des Anglais.
From €52/night for a studio sleeping 2, for a stay of 4 nights or more, at the Adagio access Nice Magnan.
1 • ADAGIO NICE PROMENADE DES ANGLAIS
2 • ADAGIO ACCESS NICE MAGNAN
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11. OUR RECOMMENDATIONS
IN EUROPE
BERLIN WITH FRIENDS OR CHILDREN
Ideally located on the Kurfürstendamm, Berlin’s answer to the Champs-Élysées, the Adagio Berlin Kurfürstendamm is
the ideal starting point for a family break or a trip with friends to explore one of Europe’s most dynamic cultural capitals.
From €67/night for a studio sleeping 2, for a stay of 4 nights or more.
A BREAK FOR TWO IN VIENNA
With its gothic and Secession architecture, its museum and cafés, the Austrian capital abounds in splendours, and is an ideal
destination for a city break for two. The Adagio Vienna City is situated in the old Stubenviertel district, whose narrow
alleys are lined with houses decorated with colourful facades, and visitors immediately become immersed in the atmosphere
of the old imperial city.
From €79/night for a studio sleeping 2, for a stay of 4 nights or more.
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12. DISCOVER MORE AND BOOK ON
www.adagio-city.com
PRESS CONTACTS
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