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Social Strategy

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D
daleblasingame

From the 2018 PhDigital Bootcamp at Texas State University

Education
1 of 36
SOCIAL STRATEGY @daleblasingame & @jonzmikly
CUSTOMER SERVICE
CRISIS COMMUNICATION
REPURPOSING CONTENT
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
OTHER CONTENT OUTLETS
Social Strategy
Social Strategy
Social Strategy

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Social Strategy

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  • 17. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
  • 18. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
  • 19. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
  • 20. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
  • 21. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
  • 22. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
  • 23. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Regroup and move on ➤ New messaging? New images/video? ➤ New platform? ➤ Should this have been on Instagram instead of Twitter? ➤ Should this have been a video for YouTube? ➤ Should this have been a blog post for the website?
  • 24.
  • 25. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
  • 26. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
  • 27. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
  • 28. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
  • 29. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
  • 30. REPURPOSING CONTENT ➤ Look at the analytics and investigate “why?” ➤ Capitalize ➤ Double down with promotion? ➤ New platform? ➤ Can we run this elsewhere? ➤ How can we incorporate this onto the website?
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