The Role of SEO in YouTube
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YouTube is the second largest search engine after Google, so applying SEO strategies to YouTube videos is essential. Some tips to improve video exposure include using clear and catchy titles, including your website URL in descriptions, adding relevant keywords and tags, creating captions, calls to action, playlists, optimizing thumbnails and channels, doing cross promotions on social media and through link building. Following these tips can significantly increase traffic to videos and websites.
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