Lunchtime presentation: Intersections of Product Management - C.Todd Lombardo (ProductCamp Boston 2015)
In today’s hyper-specialized world there are many silos that emerge in organizations. These silos can hinder your forward motion for your product. As a product manager, you are constantly challenged to break down these silos in order to move your idea into your product. Further, you must find a way to incorporate the customers and users voice in a constructive and rigorous manner. We’ll talk about a few ways to approach these situations from a diligent, design-centric lens and how you can implement these within your team or organization. About C. Todd Lombardo C. Todd Lombardo is an Innovation Architect at Constant Contact’s InnoLoft, where he works increase the level of innovation across the entire organization by facilitating product and service design sprints for a wide range of external startups and internal product teams. He is co-author on the forthcoming book: Design Sprint: A Practical Guidebook for Building Great Digital Products. C. Todd is also a member of the adjunct faculty at Madrid’s prestigious IE Business School where he teaches courses on Creativity, Innovation, Design-Thinking, and Communication.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Lunchtime presentation: Intersections of Product Management - C.Todd Lombardo (ProductCamp Boston 2015)
Similar to Lunchtime presentation: Intersections of Product Management - C.Todd Lombardo (ProductCamp Boston 2015) (20)
More from ProductCamp Boston
More from ProductCamp Boston (20)
Recently uploaded
Recently uploaded (20)
Lunchtime presentation: Intersections of Product Management - C.Todd Lombardo (ProductCamp Boston 2015)
- 1. intersectionsof Product management C. Todd Lombardo @iamctodd
- 2. 2009 - 1st PCamp Boston sasha dass brooks rutledge Me
- 4. clock radios & paper planes of product management
- 5. Source: roadsidepictures - flickr
- 14. Source: google
- 15. Source: WSJ
- 16. @iamctodd Why?!
- 17. You’re way too dumb to figure out if your idea is any good.” Andrew Mason, Founder of Groupon “
- 18. A Tale of an Idea
- 20. alarming details 2 A team of 12 ..?! $90k..??
- 21. @iamctodd wTf?!
- 26. Innovation Team Existing CTCT Team
- 27. Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
- 28. revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
- 29. revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
- 33. Innovation Team Existing CTCT Team
- 34. Innovation Team Existing CTCT Team clarify
- 35. Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify
- 36. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify
- 37. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT
- 38. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
- 39. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
- 40. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
- 41. revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
- 42. evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
- 43. Design Sprint
- 44. 26 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST
- 45. Empathize Define Prototype TestIdeate Discovery Interpretation Experimentation EvolutionIdeation
- 46. Source: gv.com; thoughtbot.com; smashngmagazine.com Define Understand Build TestIdeate Understand Diverge Prototype ValidateDecide 2013 Unpack Sketch Prototype TestDecide 2015 Empathize Define Prototype TestIdeate Understand Diverge Build TestConverge Discovery Interpretation Experimentation EvolutionIdeation
- 47. SMB Marketing Smarts Mobile Content Help
- 48. What happens after the Design sprint? @iamctodd
- 49. } } } DESIGN SPRINT JUMP START AGILE SCRUM
- 50. source: SMashing Mag/D. Dimmick Design Sprint “DISCOVERY” 2-week SCRUM SPRINT
- 53. source: flickr
- 55. NEED
- 56. BREAKTHROUGHNEED
- 61. EXAMPLE
- 66. @iamctodd 7 weeks Idea to paying customer
- 67. life is too short to build something nobody wants.” ash Maurya, Author running Lean “
- 70. @iamctodd
- 71. Your opinion doesn't matter. @iamctodd
- 72. Your opinion doesn't matter. Talk to customers. Listen. @iamctodd
- 73. Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. @iamctodd
- 74. Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. Think like a Designtist. @iamctodd
- 75. Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. Think like a Designtist. It’s not failure if you learn. @iamctodd
- 78. LEARN MORE hello@ctodd.com @iamctodd Early Release on O’Reilly Media designsprintbook.com