3. About him
• Hype is most known for his filmography and the directing of famous
rap and R&B artists music (such as Beyoncé, Kanye West and Jay Z)
• He is best known for his distinguished look of the fish eye lens on
most of his videos.
• Hype has also directed some short films in his career
• He has won many awards for his music videos such as Billboard Music
Video Award for Best Director of the Year
4. Famous music videos
• Beyoncé – Drunk in Love
• Future – I won
• Kanye West – All of the lights
• Ke$ha – We R Who We R
• Kanye West – Heartless
• Nicki Minaj – Stupid Hoe
5. Frequent techniques
• Popular locations in america (eg LA, California, Florida etc)
• Artist focussed in most of the videos (eg Drunk in Love)
• Some concept techniques (eg Ke$ha – we R who we R)
• Editing techniques including flashing lights and images
• The artist’s lip sync (eg Nicki Minaj – Stupid Hoe)
• The song and artist choices are usually well know and tend to be
rappers (eg Nicki Minaj, Knaye West, Future etc)
8. Famous music videos
• Rihanna – Diamonds
• Justin Bieber – As long as you love me
• Fergie – Big girls don’t cry
• Taylor Swift – I knew you were trouble
• Eminem – Beautiful
9. Frequent techniques
• Many artist focussed videos
• Slow motion shots used as a frequent technique
• Uses a variety of narrative and concept videos
• Uses natural shot e.g. Diamonds – Rihanna
• Shots with low key lighting
