Adsense is an utterly popular service part of an advertising program introduced by Google through which website owners can earn money by showing advertisements on their websites.

1. A Guide of Google AdSense
Adsense isanutterlypopularservice partof anadvertisingprogram introducedbyGoogle through
whichwebsite ownerscanearnmoneyby showingadvertisements ontheirwebsites. InAdsense,
Google usesitssearchengine toserve advertisementsbasedmainlyonwebsitescontent(there are
some otherfactorsalso suchas the user'slocation,etc.) .i.e.contentof the advertisementisgenerally
relatedtothe contentof the website andthusthe programmainlyworksinfavorof contentbased
websitesorblogs. The adcouldbe a text,image,animatedimage,flash,avideoorinany other
multimediaform. Google paysthe Website Owneronthe basisof “PayPer Click (PPC)”or“Pay Per
Impression (PPI)”basis(butmostlyonthe basisonPayPerClick). The “CostPer Click (CPC)”variesfrom
ad to ad. Some adscouldyieldyou more than$15 per clickwhereassome couldevenfailtoyield even
10 cents.
CPC of ads and revenue generatedfromAdsense dependsonmanyfactorssuchas the topicon which
youare writingyourblog/content,forexample,if youare writingaboutElectronicGadgets,there are a
lotof companiesinthe marketwhowantsto sell their products,whichmeansstiffcompetition, which
meansthe higherCPCon ads. Use of contentthatencouragesvisitorstoclickonads, usingvarious
techniquestobuildtraffictoyourwebsite,suchassubmissionsonotherpopularwebsites,promotionof
website contentonsocial mediaandmanyotherbackline generatingactivities,countryyouare
targeting,size,formatandplacementof youradvertisement are alsosome importantfactorsthat
influenceCPCof yourads and thustotal revenue generatedbyyoufromsuchads. There is an Ad Review
CenterinyourAdsense Accountwhere youcansee differentadcategories thatare displayedonyour
website andhowmucheachcategory ispayingyouand youcan customize adcategoriesbyblocking
those whichare not relatedtothe contentof yourwebsite orwhichare payinglesscomparatively.
There are currentlythree typesof programsofferedbyGoogle underAdsense,namely:
Adsense forContent:Publisherdisplaysads relatedtothe contentof the website onhis/herwebsite.
Adsense forSearch:Publisherdisplaysadsrelatedtothe searchtermsonits website.
Adsense forVideo:Publisherdisplaysadsalongsidewithhis/hervideocontenttogenerate revenue.
Publishersreceiveapproximately around68% of revenue generatedbyGoogle fromsuchads,incase of
Adsense forContentandwhereasincase of Adsense forSearch,Publishersreceive around51% of
revenue generatedbyGoogle fromsuchads. There are numbersof otherAdsense programswhichhave
beendiscontinuedbyGoogle suchasAdsense formobilecontent, Adsensefordomains,Adsense for
feeds,etc.
Adsense Publishersare allowedtoplace maximumuptothree linkunitsonone page alongwithtwo
searchboxesandthree standardad unitswhereasthis conditionisnotapplicableonPremium
Publishers.Publishersplace aJavascriptcode onvariouspagesof theirwebsite forthe proper
functioningof the Adsenseprogram. AdvertiserswhowantedtoadvertisethroughGoogle,theyhave to
registerthemselvesunderaseparate service offeredbyGoogle calledGoogleAdwordwhichispartof

2. the same advertisingprogram.Google Adsense andAdwordcanbe saidas twodifferentsizesof the
same coin.