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Tourism governance for local economic development in the Philippines


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Presented at the 1st National Conference on Tourism Governance. November 25, 2013. SMX Convention Center. This is an introduction to our program's private sector-oriented theory of tourism governance, wherein government resources, policies, and powers are mobilized to enable the entrepreneurs and enterprises (who make up the tourism industry) to build a competitive tourism sector for a market-ready destination.

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Tourism governance for local economic development in the Philippines

  1. 1. Governance for Local Economic Development & Tourism Dr. Randi A. Alampay Program Manager for LED Local Governance Support Program for Local Economic Development (LGSP-LED) Department of the Interior and Local Government
  2. 2. Governance for LED & Tourism • Introduction/overview of our Program • Approach to Tourism Governance • Case study of an LGSP-LED Local Project in tourism
  3. 3. Local Governance Support Program for Local Economic Development (LGSP-LED) Metro Naga Development Council (MNDC) Legaspi Iloilo/Ka libo Mactan Panglao-DauisBaclayon Bohol Marine Triangle Allah Valley Landscape Development Alliance (AVLDA) Metro Iloilo-Guimaras Economic Development Council (MIGEDC) Davao Department of the Interior and Local Government Province of Leyte
  4. 4. The Program’s Approach to Governance & Local Economic Development Improved LOCAL conditions for economic development, i.e. more investments, more jobs created Competitive Sectors/Enterprise s Enterprises and entrepreneurs invest in businesses that employ local workers and buy from local suppliers Business Friendly and Competitive LGUs Establish policies, support services (inc. Infrastructure), progra ms, and LGU offices that create an enabling environment for sustainable and competitive local industries NGAs as Enablers of LED Convergence to support LGUs through: • Consistent policies • Coordinated delivery of supservices and programs • Capacitydevelopment • LED information
  5. 5. Photo by: Gerry Ruiz Our approach to local economic development (LED) through tourism is based on DESTINATION DEVELOPMENT
  6. 6. We understand destination development to involve: 1) Preparation for market-readiness 2) Tourism industry development
  7. 7. BATANGAS Visitor markets (and the tourism industry that serves them) define the destination.
  8. 8. Our approach to destination development is based on TOURISM CIRCUITS
  9. 9. Tourism Governance UNDP Governance is “the exercise of economic, political, and administrative authority to manage a country’s affairs at all levels” Our take... Tourism governance is “mobilizing government resources, capabilities and powers to enable tourism entrepreneurs and enterprises to create jobs and wealth that benefit the members of the community, particularly the poor.”
  10. 10. Our approach to destination development is based on governance that enables the private sector and communities to develop competitive and market-ready tourism circuits
  11. 11. Case Study: the Allah Valley Landscape Development Alliance
  12. 12. Esperanza Hot and Cold Springs Baras Bird Sanctuary Provincial Capitol Building The AVLDA Tourism Circuits Lake Sebu, 7 Falls Park, T’boli cultural heritage Lake Holon (Maughan), Mt. Melibingoy SERVICE CENTERS
  13. 13. Tourism governance in the Allah Valley, to enable the private sector in developing competitive tourism products
  14. 14. Facilitating Market Access & Awareness Destination branding & marketing Tourism road infrastructure (LGU and National Government investments)
  15. 15. Conducive environment for tourism and investments Tourist Police in key sites: Lake Sebu and Tacurong City LGU capacity development on risk and vulnerability assessment of tourism sites.
  16. 16. Quality human resources Housekeeping Mountain ecoguides Food service
  17. 17. Investment Promotion
  18. 18. Very preliminary results 2011 • Increased number of trained frontliners • Cooperative destination marketing activities by LGUs and private sector • Increased investments in tourism facilities and infrastructure.
  19. 19. LOCAL GOVERNANCE AND TOURISM RECOVERY IN BOHOL Double-whammy: 7.2 Earthquake followed by supertyphoon in Leyte • Decreasing tourist arrivals • Power and water problems • Lay-offs and closure of hotels
  20. 20. Enabling the private sector for tourism industry recovery • LGU focuses on restoring the enabling infrastructure (e.g. power, water, roads) • Private sector focuses on adaptive strategies to revive, rebuild, and prepare tourism products, activities, and services • Public-private sector partnerships on marketing and visitor information • Convergence of NGAs and donor agencies • DOT, DILG, DTI, DOLE. etc. • LGSP-LED, USAID, GIZ, etc.
  21. 21. Key Principles • Destination (tourism circuit) approach not by individual LGU • Governance to enable sustainable local economic development through the private sector and communities • Convergence among national government agencies to support LGUs to support private sector Photo by: Dante Maquiling
  22. 22. Maraming salamat po. Madamo gid nga salamat. Daghang salamat. Photo by: Jose Edang