This document provides an overview of the Philippine tourism industry in 3 paragraphs or less: The Philippine tourism industry is managed by government agencies like the Department of Tourism, Philippine Convention and Visitors Corporation, and Philippine Tourism Authority. It also involves various local government units and other national government units that support the industry. The private sector also plays a major role through various industries like transportation, lodging, food and beverage, attractions and activities. This includes airlines, hotels, restaurants, shopping malls, theme parks and other recreational facilities. The document outlines the roles and responsibilities of the different government agencies and private entities involved in developing and promoting tourism in the Philippines. It aims to provide a comprehensive understanding of the overall

1. TRAVEL
SERVICES NCII
(160 hours)

2. LESSON 1: Tourism Industry
in the Philippines
(First Quarter-Week 1-2)

3. OBJECTIVES:
LO 1. Understand fully the Philippine tourism industry
1.1 discuss the functions of the National Tourism Office, the agencies
directly related to it, and the concerned local government units (LGU) in the
tourism industry
1.2 identify the nature of and services offered by the various sectors
under the private division
1.3 explain the functions of the sectors that comprise the private
agencies connected with tourism industry
(TLE_HETS9- 12TIIP-Ia-e-1)

4. NATIONAL TOURISM OFFICES
•are the agencies responsible for the
promotion and, sometimes, the
management of the development of
the tourism industry within a country.

5. GOVERNMENT AGENCIES INVOLVED IN
MANAGING THE TOURISM INDUSTRY
•Department of Tourism (DOT)
•Philippine Convention and Visitors
Corporation (PCVC)
•Philippine Tourism Authority (PTA)
•The Local Government Units
•Other National Government Units

6. DEPARTMENT OF TOURISM (DOT)
•It is the prime tourism agency mandated to
plan and set the fundamental policies
involving the tourism sector, coordinate the
policy to other tourism agencies and become
an administrative entity for the executive
branch of government.

7. PHILIPPINE CONVENTION AND VISITORS
CORPORATION (PCVC)
•The Philippine Convention and Visitors
Corporation is a non-profit corporation that
aims to promote the Philippines as one of
the prime tourists, convention, and incentive
travel destination in the world.
•It is the country ‘s tourism arm in the
domestic and international market.

8. PHILIPPINE TOURISM AUTHORITY (PTA)
•is a government owned corporation that acts
as the policy implementing body of the
Department of Tourism to better realize the
tourism standards, collect taxes as may be
imposed by the law, and provide and
maintain tourism facilities and infrastructures.

9. THE LOCAL GOVERNMENT UNITS
- provinces and independent cities,
- component cities and municipalities,
- and barangays.

10. OTHER NATIONAL GOVERNMENT UNITS
• Securities and Exchange Commission (SEC) – all
corporations and partnership business entities are being
registered, licensed, and regulated by the agency.
• Board of Investments (BOI) – promotion of
investment in the Philippines is the task of this agency
which is attached to the Department of Trade and
Industry

11. OTHER NATIONAL GOVERNMENT UNITS
• Philippine Economic Zone Authority (PEZA) – it
ensures that foreign investors who wish to establish a
business in the Philippines will find a suitable strategic
location.
• Bangko Sentral ng Pilipinas (BSP) – preserves
monetary stability and convertibility of the Peso which is
an important factor in the entry of foreign visitors to the
country.

12. OTHER NATIONAL GOVERNMENT UNITS
• Department of Transportation and Communication
(DOTC) – responsible for the regulation and supervision
of the Philippine transportation and communication
system.
• Civil Aeronautics Board (CAB) – the government
agency that controls and supervises economic aspects
of air transportation which may include air carriers,
monitor cargo sales agents, properties and facilities.

13. OTHER NATIONAL GOVERNMENT UNITS
• Civil Aviation Authority of the Philippines (CAAP) –
implements policies on aviation or air travel system in
order to assure the safety of travelers.
• Maritime Industry Authority (MARINA) – the
counterpart of CAAP in the maritime industry, the
government agency that creates policy for all means of
transportation with regards to bodies of water.

14. OTHER NATIONAL GOVERNMENT UNITS
• Philippine Ports Authority (PPA) – manages the
operations and financing of all public ports in the
country.
• Land Transportation Franchising and Regulatory
Board (LTFRB) – issues, suspends and cancels certificates
of convenience to all public and transportation services.

15. OTHER NATIONAL GOVERNMENT UNITS
• Department of Public Works and Highways (DPWH) –
facilitates the construction and maintenance of the
transportation infrastructures which include roads and
bridges.
• Department of Foreign Affairs (DFA) – coordinates
and builds harmonious relationship among countries in
all parts of the world.

16. OTHER NATIONAL GOVERNMENT UNITS
• Bureau of Immigration (BI) – monitors the entry and
exit of foreign nationals in the country.
• Department of Finance (DOF) – facilitates the
collection of revenues from the tourism industry
• Department of Labor and Employment (DOLE) –
promotes employment opportunities to Filipinos in the
tourism industry.

17. OTHER NATIONAL GOVERNMENT UNITS
• Department of Environment and Natural
Resources (DENR) – oversees the preservation of
the natural environment.
• Philippine National Police – enforces peace and
order in all tourist destinations.

18. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
1. Transportation-is the gateway to the success of tourism. The
transportation sector exists in various forms whether by air,
land, and sea
By Air- AirAsia Zest, Cebu Pacific, Fil-Asian Airways, PAL Express,
Philippine Airlines, Philippine AirAsia, Sky Pasada, Spirit of Manila
Airlines, Tigerair Philippines, SEAIR International
By the Sea- Sulpicio Lines, Aboitiz & Co., William Lines, Super
Ferry

19. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
By Land Public buses – Philtranco, Santrans, Victory Liner, Mega Bus Line,
Baliwag Transit, Bataan Transit Co., Bicol Isarog Transport System Inc.,
Calamba Megatrans, Inc., Dagupan Bus Co., Dimple Star Transport (Iloilo),
Dominion Bus Lines, First North Luzon Transit, Five Star Bus Company,
Lucena Lines, Northstar Transport Inc., Philippine Rabbit, Silver Star, etc.
Railway Transport – Philippine National Railways (PNR), Manila Light Rail
Transit System (LRT-1 and MRT-2), Manila Metro Rail Transit (MRT-3)
Taxi and car rentals – Avis, Budget Rent-A-Car, Dollar Rent-A-Car, R&E
Transport, Nissan Rent-A-Car

20. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
2. Oil Companies-plays an important role in the tourism
industry since the fuel is the core source of energy in all
modes of transportation that are motor operated.
Pilipinas Shell Petroleum Corporation, Chevron Philippines
(formerly Caltex), and Total Philippines (an independent
oil firm). Union groups in the country often call them as
the ―big three.

21. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
3. Lodging Industry- offers superb experience that you
may remember for the rest of your life as you rest
Hotel – Like any other lodging establishments, hotels
provide short-term accommodation services primarily as
a comfortable place for sleeping. For hotel guests, it is
more than just a place where they can spend the night
but also a wonderful venue to experience luxury in its
amenities.

22. HOTELS CAN BE CATEGORIZED AS:
Resort Hotel – It has amenities and facilities that guests can use for their
recreation such as swimming pool, golf course, food chains, fitness gym, etc.
These hotels are usually situated near the beaches, theme parks and tourist
attractions.
Business/Corporate Hotel – This type of hotel has facilities suitable for
holding meetings, conferences, conventions, and other business events,
making the hotel as an extension of their workplace but in a much lighter
setup.
All-Suite Hotel – It means that the hotel is open for all kinds of dealings for as
long as the properties and facilities are suitable to the needs of the guests.
These hotels have rooms larger than the conventional type which are called as
suites or junior suites.

23. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
Motels (Motorist Hotel) – The concept of motel establishments started to
flourish in the 1920s when the lodging industry determined the demand to
address motor travelers‘ needs for inexpensive lodging that are easily
accessible to motoring public.
Apartel – According to the Department of Tourism, apartel or apartment
hotel are ―any building or edifice containing several independent and
furnished or semifurnished apartments, regularly leased to tourists and
travelers for dwelling on a more or less long term basis and offering basic
services to its tenants, similar to hotels.
Condotel – It is the lodging establishment in between a condominium and
hotel that are also leased to tourists, similar to apartel.

24. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
4. Food and Beverage Industry- a sustainable source of income for many, as
well as a means of introducing the rich culture of natives in the place which
are manifested in their cuisines.
Restaurant – This consists of cafeterias, fast-food chains, coffee shops,
specialty restaurant, and full-service restaurant.
Travel food service – This pertains to food service entities in airplanes, cruise
ships, trains, hotels and motels.
Institutional food service – This describes the presence of food service sector
in companies, nursing homes and hospitals, and other service-related
entities.

25. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
5. Attractions and Activities Industry- gives traveler a thrill to
discover new things, exploring the breath-taking sceneries of
nature, be entertained in various events, and appreciate artistic
creations of man.
A. Recreation – these are any facilities that will bring relaxation
and relieve stress to the visitors during their spare time such as
amusement parks, theme parks, resorts, casinos, fitness centers,
bowling centers, spa centers, etc.

26. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
B. Shopping – Aside from having a stress relieving effect and acquisition of new
items for personal belongings, the industry is a good source of income for
entrepreneurs. Facilities connected to shopping activities are shopping centers and
malls, souvenir shops, specialty stores, boutiques, convenient stores, supermarkets,
bazaars, and others.
C. Entertainment – This pertains to any activities that catch the attention of the
audience through drama, music, dance, storytelling and others. Facilities associated
to entertainment are theater and movie houses, concerts, sports events, festivals,
etc.
D. Education – These are places and facilities that enrich the learning of tourists in
terms of culture, historical events and heroes, inventions, innovations and
technology. It includes historical parks and monuments, relevant landmarks,
museums, and others.

27. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
6. Other Private Sectors :
Publishing Companies – printed ads serve as concrete guide and evidence for
travelers and tourists. It is the task of publishing companies to ensure that the public
is always updated of the new trends and happenings in the tourism industry.
ICT Service Provider – They act as a support group for different travel organizations
in producing electronic and printed manuals, guidebooks, atlases, timetable, and
operational handbooks including Computerized Reservation System (CRS) and
Global Distribution Systems (GDS).
A computer reservation system or a central reservation system (CRS) is a web-based
software used by travel agencies and travel management companies to retrieve and
conduct transactions related to air travel, hotels, car rental, or other activities.

28. PRIVATE SECTOR IN THE PHILIPPINE TOURISM
INDUSTRY
Marketing and Public Relations Organizations – These are private entities that plan
and manage marketing research, sales marketing activities, and conduct place
analysis for possible new markets.
Event Organizers – These are sectors involved in the planning and organization of
events associated to tourism. They coordinate with lodging establishments for
venues of meetings, conventions, exhibits, and other corporate activities of the client
company.
Miscellaneous Service – These are entities that might be apart from the tourism
industry yet should be considered as affiliated sector because of the essential
services they cater for the tourist and travelers. It includes the hospitals, nurseries,
police, communication, trash collection and disposal, insurance, and others.

29. REFERENCES:
Learner’s Module-Travel Services Grade 10, Department of Education
https://sk.sagepub.com/reference/the-sage-international-encyclopedia-of-
travel-and-tourism/i8186.xml
https://olfu.instructure.com/courses/54372/pages/week-2-chapter-2-the-
philippine-tourismindustry?module_item_id=3344818
http://tourism.gov.ph/files/DOTOrganizationalChartasof2017.pdf
http://www.tourism.gov.ph/structure.aspx
https://colorwhistle.com/computer-reservation-system/

30. THANK YOU FOR LISTENING!
Have a great day!
Prepared: Ms.Princess Joy L. Revilla
Secondary School Teacher – III, FGNMHS