Analysis Of Amul

Analysis Of Amul
Amul is the largest milk producer in the country as well as it has also helped India to be the leading
milk producer in the country. This has become possible because of the adoption of the Amul Model
which is a three tier structure with the diary co operative societies at the village level under a milk
union at the district level and member unions at the state level. Because of its vast network in the
country, AMUL has emerged to be a leading milk products producer in the country.
AMUL which is considered to be an invaluable brand in its segment has a huge market share and
has won the hearts of people in its long run. In the process, numerous competitors like Vadilal,
Mother Diary etc. have arrived in the market. AMUL follows the strategy of low cost pricing which
is extensively used by other brands as well. Amul Milk, Amul Paneer and Amul Dahi which has
largest market share in the recent past are declining due to the emergence of new brands. So, a
comparative analysis of ... Show more content on Helpwriting.net ...
In case of perishable products such as AMUL's chocolates, gulab jamun etc. fresh products are
preferred by customers. Another factor which must be taken into account is the brand image of the
product. Brand image is developed over time through publicity campaigns with a consistent
premise, and is authenticated through the consumers' direct experience. Over the past years, AMUL
has been successful in maintaining its brand image in its category of products. The quality of the
products is to be taken into account and also its price should be competitive in accordance with its
competitors. These are the factors which are to be taken into account for a comparative analysis
between AMUL and its closest market
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Woolworths Limited : Walmart Limited
Woolworths Limited was found in Sydney in 1924 (Woolworths Limited a, 2012). During serval
years development, Woolworths set foot in a number of sectors which are supermarket, liquor,
petrol, hotel, cloth, financial service and general retail (Woolworths Limited b, 2012). In 2009,
Woolworths Limited unveiled that it was going to enter the Australian hardware and home
improvement industry which was worth $24 billion (Durie, 2009). Woolworth acquired a hardware
chain named Danks Holdings Limited and completed a joint venture with Lowe's which was the
second biggest home improvement chain in American and owned one–third shares of the joint
venture. The joint venture named Masters Home Improvement opened the first store in Braybrook in
Victoria in 2011 (Woolworths Limited c, 2012), and 63 stores across the country during the 5 years
development. But in 18 January 2016, Woolworths Limited announced that it intended to exit the
hardware and home improvement sector by selling or winding up Masters Home Improvement and
Home Timber & Hardware chain after more then $600 million losses (Vitorovich, 2016). After 5
years operation, Masters Home Improvement is going to be closed. But, Woolworths Limited must
did fully advanced research to open a large company in a new sector. In that way, there must be
some serious strategic issues generated in Masters that Woolworths Limited is going to offload. As a
new entry into the hardware and home improvement sector, to keep Masters's health

External Environment Analysis Essay
CHAPTER TWO
EXTERNAL ENVIRONMENT ANALYSIS
At the end of this chapter, the student should be able to:
1. Understand the processes for an environmentally conscious organization.
2. Know the importance of SWOT analysis in analyzing both external and internal environment.
3. Understand the different segments of the external environment known as the general environment.
4. To find out how the strength of the company's competitive forces are congruent with the
industry's through the five–forces model of industry competition.
5. To understand the relevance of benchmarking in evaluating company's performance as against
competitors.
INTRODUCTION:
Companies must be responsive to the external business environment. Knowledge about the ... Show
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5. Technological. Information technology, robotics, microelectronics, ergonomics, genetic
engineering, computer–aided design, pollution, global warning, invention of smart gadgets are some
of issues under this segment.
6. Global segment. This segment includes political events, peace agreements or negotiations, critical
global markets, newly industrialized countries, trade agreements, and different cultural and
institutional attributes.
THE STRENGTH OF AN INDUSTRY'S COMPETITIVE FORCES
Industry and competitive analysis should focus on the competitive dynamics of the industry. The
five–forces model of competition is the most powerful and widely used tool for assessing the
strength of the industry's competitive forces.
The Five Basic Competitive Forces
1. The threat of new entrants. Several factors determine whether the threat of new companies
entering the marketplace presents a significant competitive pressure. As a rule, the bigger pool of
entry candidates, the stronger the threat of potential entry. Dess, et.al. enumerated the six major
sources of entry barriers.
a. Economies of scale. Economies of scale refers to spreading the costs of production over the
number of units produced. The cost of a product per unit declines as the absolute volume per period

increases.
b. Product differentiation. When existing competitors have strong brand

edible arrangements
SWOT ANALYSIS: The swot analysis of the edible arrangements company is as below: 1.Strengths
2.Weakness 3.Oppurtunities 4.Threats Beginning with the Strengths, The Brand Reputation: –
Edible arrangements offer many different varieties of fresh fruits with chocolate dipping. They are
very unique and have new concepts, this makes them add value to reputation of their brand. Their
main strength is an ingenious approach to fresh foods. Fresh fruits are always healthy more the less
fresh fruits with chocolate dipping adds to the luscious delight. The artistic works on the fruits
makes it more appealing for a normal trespasser as well . It invokes a wow factor for the clients.
Customers are highly satisfied with their artefact ... Show more content on Helpwriting.net ...
This strategy will lead you to a next platform and increase the growth. It is important to have
collaboration with third parties and promote the business to next level in order to be in the top
markets. This will also help you build a good reputation and increase awareness among the people.
Opportunities also exist for Edible Arrangements to continue to expand into a younger demographic
market segment. As noted in the previous section, North American youth are becoming increasingly
health conscious and paying closer attention to the nutritional content of their food more than ever
before. Edible Arrangements should remain highly active on social media sites, and maintain their
innovative, fresh and colourful promotional campaigns to keep expanding their brand awareness
and tapping into different market segments, particularly young adults and teenagers. And concluding
on the threats caused to edible arrangements, Competition is regarded as one of the major threats to
edible arrangements. There will also be new competitors and they will tend to copy the ideas of
products and try to dominate the existing competitors. There will be price variance on the products
and hence the customers will look onto this factor as well. Since edible arrangements have high
standard of quality it will remain a difficult competitor in maintaining good quality and also
compete with the low cost competitors. There will be a threat to study the variance in the

Marketing Research: Kudler Fine Foods
Marketing Research: Kudler Fine Foods
Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to
increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent
market surveys have shown they have continued to exceed customer 's satisfaction in every area
except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will
experience an increase in customer satisfaction.
The Importance of Marketing Research
Market research plays an important role in every aspect of an organization 's strategy of expansion
and diversification. Since Kudler Fine Foods is expanding services then it needs to know about their
competitors. Market research ... Show more content on Helpwriting.net ...
The Importance of Competitive Intelligence and Analysis
Utilizing the benchmark process to determine best practices will help key decision makers in
developing streamlined production processes. Competitive intelligence and analysis will help it to
formulate ways to stay ahead of its competitors.
Using benchmarked data, Kudler Fine Foods can "reduce costs of ordering foods and minimize the
amount of food to be stored, while also having a zero stock out policy [and develop] a supplier
relations program " (Apollo Group 2, 2005) These initiatives will reduce Kudler Fine Foods '
internal costs which can be passed on to the consumers.
Considering that 42% of polled customers over a two year period feel that their purchases are not
worth what they are paying, this should be an item of concern. More value for the dollar is what
consumers want. While this is difficult in the gourmet industry, those that shop gourmet foods
should be aware they are getting a superior or even unusual item.
Summary
Kudler Fine Foods has experienced growth in all areas except customer satisfaction with their
pricing. By focusing on ways to reduce internal costs then product costs can be lowered enough to
appease current customers and attract new ones. The culminating effect of this one action will
generate an increase in sales, customer returns, and the overall shopping

Target Cost Of Target Costing
Target Costing is a process that can significantly improve new product development results in
accounting, operations management, and purchasing. It can be defined as a cost management tool
for reducing the overall cost of a product during its life cycle. Although the Japanese expanded the
concept of Target Costing back in the 1960s, the roots of this concept can actually be traced back to
World War II.
Back in World War II, product shortages contributed in US manufacturers making an effort to build
the most into a product for the lowest cost possible in a process called Value Engineering. Value
Engineering then evolved and became known as Target Costing after the Japanese adopted the idea.
As a customer–driven, price–led, long–term profit planning system, Target Costing can be a very
useful measure in saving money and in turn, making a profit. As a result, some American companies
today have begun to use target costing as their form of profit planning system, such as Chrysler
Corp. and The Boeing Co., despite the fact Target Costing has not caught on in the US. American
manufacturers using Target Costing are light years away from having an integrated, company wide
system compared to its Japanese counterparts. Perhaps because the Japanese are the main users of
the Target Costing concept, and 80 percent to 85 percent of all Japanese manufacturers use this
concept. These manufacturers include manufacturing giants such as Sony, Toyota, Nissan, Canon,
NEC, and Olympus.

A Research On The Digital World 's The Grand Scheme Of An...
Everything You Need to Know About Actively Tracking your Competitor 's Footsteps At what stage
does ongoing active monitoring of competitors come into play in the grand scheme of an SEO
campaign? The digital world can be pretty cutthroat. It's not enough to simply be aware of who your
competitors are, you also need to be aware of what they're doing and how they're doing it. Not only
will this help you to stay competitive, you can critically evaluate what works and what doesn't –
without needing to take a trial and error approach with your own content. While the prospect of
corporate espionage might sound like the obvious way to get the scoop, there are easier ways to find
the information you need than stalking a rival SEO Manager. The magpie approach – borrow your
way to a better SEO strategy SEO is a mixture of attracting customers and outdoing your
competitors. It's best to assume that your competitors are doing at least as much as you are when it
comes to SEO strategy. Gaining an in–depth understanding of what your rivals are doing will help
you work out why they're doing it, why it's working for them and how you'll be able to emulate or
improve their tactics. It's not about copying; it's simply about seeing why customers are choosing a
competitor's products or services over your own. If you've ever wondered why you can't get that
critical lead on your rivals, then monitoring is an essential part of strengthening your SEO strategy.
Want to be on top? Now you've decided

Marketing Analysis : Anabel 's Grocery
In accordance with its mission, Anabel's Grocery is committed to delivering strategic assets and
services to their customers. Although the physical store is in its inception period, they still have
many critical values and strengths including brand equity. With the help of previous marketing
techniques, Anabel's Grocery has built a brand centered on affordability and trust. Furthermore, the
organization is very engaged with hosting cooking session and meal kit build events, which allows
them to share other main strategic assets like their knowledge and expertise. Another important
strategic asset is the organization's strong relationship with Cornell University and its student. The
greater Cornell community provides important monetary ... Show more content on Helpwriting.net
...
By segmenting the market, the organization can focus on the core benefits that will be received.
Bridge to community: Anabel's Grocery provides students and faculty members with the opportunity
to give back to the community. Not only can they work together to improve and promote food
security in the community, they can also meet other students and enhance their self–identity by
being part of a larger cause. The segmentation variable that is most relevant to this service is
geography because Cornell students and faculty will be most affected and attracted to this service.
Teaching: Most people are aware of the concept of food insecurity, but very few actually understand
it and what it means. Some think it is not having enough food to eat, but food insecurity can also
come from the lack of time to buy food. Therefore, it is importance that the Cornell community
learns about the causes and effects of food insecurity. Since this is applicable to every behavioral
and psychological segment, the most relevant segmentation variable is geography because Cornell
students are going to be the one most affected. However, they can also focus on demographics like
income and students receiving financial aid because they are more likely to exhibit food insecurity.
Engaged learning: Anabel's Grocery provides hands–on and in–depth cooking lessons and meal kit
build sessions to educate the public. Their "customers" will have the

Pest Analysis Of IKEA
3.0 External analysis
3.1 PEST Analysis
Political Factors:
The increase in globalization and protectionism is not only a challenge but an opportunity as well
for the management of IKEA. The challenges that are being faced are competing against undisclosed
forces and sourcing the top quality products from all over the world. The organization has a
probability to enter the emerging markets through partnerships and joint ventures in order to explore
these new markets. But at the same time, the company has to deal with the protectionist policies of
countries in which it runs its business because of the risk that the host countries might impose high
tariffs on imported goods.
Economic factors:
The purchasing costs of IKEA is increasing in ... Show more content on Helpwriting.net ...
This includes building trust via good communication with customers, co–workers, key opinion
formers and the press. The central part of creating IKEAs' image is to become sustainable.
Bargaining power of customers
The company offers a wide range of products in low prices that are reachable to all he individuals
who lie among upper, middle or lower middle class. This factor has increased the numbers of
customers creating a strong customer base of the company. Therefore, bargaining power of
customers is moderate to low.
4.0 Recommendations
In order to maintain an untarnished position in the market, the company should consider the
following recommendations that are provided after analyzing the company's performance and effect
of external environment:
IKEA needs to underline a pull marketing strategy in order to gain high market share in different
countries by launching a campaign that endorses furniture as a fashion statement.
Asia has the largest customer base with a population exceeding three billion people, and hence is
considered as an emerging market. IKEA needs to establish several stores in these countries to aid
its customers have an easy access to their stores without any extra time

Mission Statement Of Cadbury
Cadbury is one of the biggest and the most trusted brands that provide chocolates, foods and
beverages to the customers. The aim of the company is to increase its profit, sales and customer
base. It aims at providing tasty and healthy chocolates to its customers. To achieve the goals the
company plans to fund the entre operations personally, franchise the stores and take up an option of
joint venture. To analyze the strategic analysis by reviewing the current market performance it is
essential to analyze the Swot analysis.
Strengths
One of the biggest strength of Cadbury is that it is a world leader in chocolates.
It has a wide distribution channel due to which it has its presence in more than two hundred
countries.
The company has ... Show more content on Helpwriting.net ...
Analyzing the competitor's performance in the Australian market is essential before expanding its
stores in the Australian market. The two main competitive advantages for Cadbury chocolates is its
wide distribution channel and strong brand equity and customer loyalty. After establishing the retail
stores in Australian capital city the concentration of the company should be on promotion and
advertisement of chocolates in respective markets. This is necessary to achieve competitive
advantage (Bansal 2014).
Environmental analysis
The company should focus on sustainability by producing the chocolates without hampering the
environment. The environmental issues pertain to waste management, and energy conservation.
Market measurements
The performance of the company is measured by taking into consideration the profit, sales and
growth of the company. The market performance is measured by analyzing the number of customers
consuming Cadbury chocolates, the market share that the company holds and the expansion of
stores and employee strengths (Muigai 2013).
Profitability or productivity analysis
The store growth, sales and gross profit improved with a margin of forty six percent. The average
gross profit for the chocolates and drinks is predicted to rise by sixty three percent. The company
was successful in achieving 34,500 loyal customers that indicate a 58% of people in the target
market (Spry and Lukas

Case Study And Competitor Analysis: Nike As A...
1.0 Executive Summary
Nike is a Multinational Company for sportswear, founded in the year 1972 by Philip Knight and Bill
Bowerman.
At Nike, marketing is believed to be not just the sale of product, but the experience that comes after.
Consumer interactions are encouraged and thought of as a boost to this experience as they share
their stories that come with using Nike products.
Today, it employs suppliers, shippers, retailers etc. in six continents. This naturally leads to
diversification of workforce, thereby, helping Nike evolve its role as a global company and achieve
vast economies of scale.
"Nike is a manufacturer, but really it's just a marketing company." – John Shanley, Securities analyst
at Wells Fargo's Shanley in 2003
2.0 Introduction ... Show more content on Helpwriting.net ...
Nike's global reach has expanded through all continents; this is attributed to the emergences of the
Internet and e–commerce. Online selling has enlarged the reach for these firms allowing them to
increase sales while minimizing operating costs.
(Porter's five forces source: http://www.echeat.com/essay.php?t=27606 Nike versus Adidas Case
Study and Competitive Analysis )
4.2 Competitor Analysis
Regarding competition, the recent Adidas–Reebok merger poses a challenge to Nike.
When it comes to athletic shoes, the advantage has always been with Nike, Nike have had the larger
share of the critical US Market making them a much more dominant force worldwide. However in
the last year Adidas have added some marketing muscle with the acquisition of Reebok International
Ltd, boosting the combined U.S share of No2 Adidas and No3 Reebok to 21 percent, which seems
enough to contend with Nike on a larger scale.
This should lead to a more serious competitive environment than the market has been exposed to for
a long time.
4.3 Ansoff Matrix
Ansoff Product Market Growth matrix relating to Nike shows considerable ways in which market
growth can be achieved. The matrix consists of four

Jack And Jones: The Market Analysis Of Jack & Jones
Introduction
JACK & JONES was founded in 1989 and is a part of Bestseller A/S, a family–owned clothing
company founded in Denmark in 1975. Currently Jack and Jones is one of Europe's leading
producers of menswear in Europe with many branches around the world operating in 38 different
countries. Their products is available in many parts of the world sold by many wholesale partners all
over the world.
Market condition in general
The fashion industry of men's wear is constantly growing, and many companies are emerging in this
industry. According to an article about global men's wear market 2016 – 2020 publish at
www.technavio.com predict that the market of men's wear will continue to grow steadily and post a
CAGR of more 4% over the forecast period. One of the factors driving this market growth is that
consumers wants to be more ... Show more content on Helpwriting.net ...
Therefore, Jack and Jones needs to be more prepare to maintain its brand and anticipate ahead of
competitors.
Market competition
The market industry in men's wear is constantly growing with a good number companies that
specialised in this sector and many new companies entering the industry. Since there are many
companies operating in this industry, I will consider only the main competitor of Jack and Jones for
the purpose of competitor analysis. One of the key competitors of Jack and Jones are Levi founded
in 1872 and H&M founded in 1947.
Therefore, I will use the GE matrix model to prepare the competitor analysis
Competitor's Analysis: Using GE Matrix Model
Market Attractiveness Relative importance (A) Factor rating (B) Factor success (C) Jack & Jones
A/S Levi Strauss A/S H&M A/S Jack & Jones A/S Levi Strauss A/S H&M A/S Jack & Jones A/S
Levi Strauss A/S H&M A/S
Market size 5 5 5 6 7 6 30 30 30
Market growth rate 3 3 1.5 6 7 5 18 21 7.5
Beatable rivals 3 3.5 2 6 6 5 18 21 10
Entry barriers 2 3 2 5 6 5 10 18 10
Competitive

The Miles And Snow Typology
To be successful, an organization always have to adapt to the environment and be ready to any
changes or new competitors in the industry field. In order to do that, managers must sustain the
organization structure by implementing the appropriate strategy that goes with the company
situation also business strategy is very important if the organization seek to establish competitive
advantage also its gives the ability to overcome the barriers that an organization may face. In general
researches has sort the business strategy concept with many types, but the Miles and Snow typology
in 1978 remains one of the most popular and frequently used approaches in studying business
strategy. Miles and Snow type business firms into four sections. First, defenders which emphasis
efficiency; second, prospectors which emphasis new product introduction; third, analyzers which
follows the prospectors and finally reactors which have an inconsistent orientation to their
environment. Barney, 1986 and Porter, 1980 holds that firms that exist in the same industry are in
fact competitors. This assumption has been challenged by strategic–group literature which helps one
recognize the significance of strategic group, which is likely to reveal how a ... Show more content
on Helpwriting.net ...
The behavior implications of market commonality for response have been noted by Porter in 1980: "
A central characteristic of competition is that firms are mutually dependent: firms feel the effects of
each other's moves and are prone to react to them". Thus, the researchers found that the firm has
grater market commonality with the initiator of the attack would be more likely to respond, and
defenders that are most similar to the attacker in their strategic resource will have the greatest
potential and capability for

Major Strengths And Weaknesses In The Market
The major competitors will be the other coffee shops with special mini cinema service. Other
indirect competitors could be expanded to include any other kind of retail coffee shops, as well as
famous café or milk tea chain. To better understand our competitors, we analyze the strengths and
weaknesses of the major competitor in the market.
Café film HD Vintage
Strengths:
This is the first cinema cafe in Vung Tau with a long operating time. Therefore it has a stable
customer base.
Café has a wide area and located in the city center.
Weaknesses:
Price of drinks is high compared to another cafe.
Do not use online marketing methods, only focus on the traditional way so the customer scope is not
expanded.
Location is not convenient for ... Show more content on Helpwriting.net ...
Market Survey
2.5.1. Overview
A market survey is a valuable tool to understand and identify information related to the market so
that it can capture the business opportunities that appear on the market in order to minimize risks
and increase the probability of success. It is an objective and systematic collection, recording,
analysis and interpretation of data about existing or potential markets for a product and service.
In fact, today markets are changing rapidly and becoming more complex and more competitive. It is
extremely difficult to keep up with the changing demand and supply patterns and businesses can
hardly respond quickly when entering a new environment. So every new business need better
market understanding and a market survey allows a business to find out its target customers,
discover their opinions and interests regarding the product and service.
Failure to proceed a market research before a business start up or during its operation is like
traveling to new place without a map. You have no idea about which direction to travel, where to
eat, to stay and how to go fast. A proper market research test the viability of your product or service,
which reduce risks in the decision making process. If the market research confirms customer
interest, the company can definitely implement current strategy. If not, the business should make
careful adjustments based on the market results findings to make the strategy possible and to bring
the product/ service in line with consumer

Business Plan
Business Plan
What is Blueberry Nights?
Type: bar and restaurant for young people
Category: II. class
Service method: plate service
Menu type: A'la Carte
Opening hours:
Sunday to Wednesday 10:00–22:00
Thursday to Saturday 13:00–05:00
No day off
Target market: students, tourists and residents
Location: Budapest, Margit körút
Few steps from Margaret Island
Easy to reach by tram
Seating capacity: 120 (80+40) 1st floor: kitchen area, 80 seated restaurant, bar, armchairs, dance
ground, toilet 2nd floor: private saloon for groups max 40, bar, music box, toilet
Staff: 3 Managers, 1 Chef, 1 Assitant Kitchen Cheff, 2 Cooks, 2 Kitchen Maids, 2 Dishwashers, 6
Waiters, 4 Cleaning staff, 2 Bartenders
Step 1– ... Show more content on Helpwriting.net ...
Our restaurant is equiped with the latest design and its suficient for the latest trends.
Market Outlook
The market in this area is always growing becouse people need good clubs and restaurants in the
Buda side as well, so with a good quality and well designed restaurant we can be in a really good
position in the maket. There are more and more costumers who willing this but only nowadays
restaurants realized that opening a restaurant in Buda is as much favorable than in Pest.
Competitor Product Summary
In the neighberhood of the restaurant competitors are try to generate more clients with
discounts,special events and business menus. They offer lunch meni every Monday to Friday for a
really low price that generate more costumers. They provide happy hour for drinks when the sell the
drinks for a lower price and special events when there is a discount for some drinks and there are
other additional benefits for the costumers. They also offer promotions for foods and drinks as well.
Niche Orientated Positioning and Targeting

Niche oriented for the middle age and young generation
The prices and the type of the drinks/foods are sufficient
Good quality food for a normal price
The design is casual/ elegant
Quality products for an affordable price
Advertise on Facebook
BCG MATRIX
SWOT Analysis
Strengths:
Well–trained staff
Clean and tidy
Cheaper than our competitors
Comfortable
Unique

Swot Analysis Of Runxin Mart
4.3.1 Competitors Overview Most competitors are located in the city centre, which have similar or
larger size but are at least 3 km away and target at different customers groups (See Figure 4.3.1).
They are more attracted for local people and those who have high incomes with high living
standard, but Runxin Mart is targeting only on people living around the supermarket, who are
mainly from other cities and running private–owned businesses in this small city. Because of
features of those customers, Runxin Mart tries to keep their products ' prices as low as possible to
remain competitive. Moreover, it does not only cooperate with those standard brands such as P&G,
Karft and Unilever, but also some small brands which can help lower the price ... Show more
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4) Market – Except five supermarkets, there is a market selling fruit, vegetables and meat just
located at opposite side of Runxin Mart. It makes challenges to fresh food only. In order to compete
with it, Runxin improves the quality of fresh food but charges similar price. Although price is a very
important factor, people nowadays are seeking for higher living standard at low costs. In addition,
Ruixin offers better shopping experience. Customers feel more secured to shop in a supermarket
rather than a market as food quality can be better controlled and after–sales service will also be
better. 4.3.3 SWOT Analysis Strengths 1. Self–purchase for some products – Compared with
competitors whose products are mainly from distributors, Runxin Mart also explore the way of self–
purchasing from the whole market where sometimes low prices are available for some products. It
helps Runxin achieve economic of scales so as to save prime costs as lower purchasing price brings
about higher profit even Runxin charges the same price as its competitors. 2. Self–brand expansion –
Self–brand products are normally more profitable than those well–known brands. For instance, a
package of well–known brand tissue can only contribute with approximately 16% profit while a
package of self–brand tissue can contribute more than 40% profit to the company. Runxin has
realized the large profit from it and currently is expanding its self–brand products into more
categories. 3. Larger

Competitor Analysis Of Harley Davidson
C. Competitor Analysis
Completing the competitor analysis allows for the company to prepare a response profile to
understand the market and where the company is positioned at this time. Within the analysis we will
observe the objectives, strategies, assumptions, and strengths and weaknesses of the company's
competitors. Based on the growing global market pertaining to motorcycles, we shall observe the
external environment. Due to the increase in the industry the company faces many competitors.
Some of the company's biggest competitors are the Japanese manufacturers, Honda, Yamaha,
Kawasaki, and Suzuki. When the Japanese manufacturers entered the industry they became
dominated by stylish designed motorcycles at a inexpensive price. Hence, due to their management,
designs, and advanced products at an affordable price, the Japanese manufactures held an
competitive advantage. They also provided diverse products that allowed for them to gain
knowledgeable use of economies of scale and scope in manufacturing. This allowed for them to
produce new models with advanced features and lower price, gaining a larger customer base.
Although, the Japanese manufactures were dominate in many ways, the British manufacturer,
Harley–Davidson, and the German manufacturer, BMW, hold significant ranking in the industry.
These manufactures produced luxury motorcycles that pleased those of higher taste. The Harley–
Davidson brand and image alone held an high standard and was an

Competitive Analysis: Kiss The Berry
4. Competitive analysis: – It is a critical part of marketing plan. It is an assessment of current and
potential competitors. It helps to recognise Kiss the Berry's weaknesses and strengths and
opportunities over existing or new entrants. Its major competitors in Brisbane are COCO BLISS and
CHARLIE's RAW SQUEEZE.
4.1. Major attributes on which company compete: –Attribute defines products and services which
they are operating and providing. Kiss the berry is providing many products such as smoothies,
coffee, Bowls and Aḉai. Aḉai bowls with blue berries is a major attributes and best than others. They
healthy options for kids as well as they provide seasonal menu. (Kisstheberry, 2018).
Bowls Dairy Free Gluten free vegan
The Watermelon Split Y N N ... Show more content on Helpwriting.net ...
Step 2: During Campaign: It includes updating ongoing moments, is a best idea to attract customers.
For this, we will include you tube videos and live on Facebook. As we found in our research Kiss
the Beery hasn't have any you tube channel and never use videos on Facebook. Videos are best way
to attract. People can actually see what's happening rather than just making judgments by pictures.
Step 3: Post Campaign: It includes feedback from customers. Every business is built with happy
customers. On Facebook page we will put some questions about their satisfaction and ask for rating
for service. Overall according to lean theory, you tube videos are very cost effective and people can
enjoy live sessions. After watching, people could attract form menu, could mouth–watering for
them, they would love to take and would definitely go to physical location.
9.2 Non Financial Resources requirements:
 Availability of affordable workspace such as Stalls
 Health and fitness related events in

Mkt 500: Enhancing the Marketing Plan Essay
Enhancing the Marketing Plan
As part of the Impressions Salon & Spa's marketing plan, the following sections provide details of
the current market situation by analyzing: Competitors, strengths, and weaknesses; roles in the
marketplace; plan to differentiate the business; environmental issues, and; the most significant trend
that impacts the company.
The Company's Competitors, and the Strengths and Weaknesses
A competitor's capabilities can be analyzed according to its strengths and weaknesses in various
functional areas. The competitor's strength defines its capabilities (Competitor's Resources and
Capabilities, 2010). One common and useful technique is constructing a competitor array. The steps
include:
Determine who your ... Show more content on Helpwriting.net ...
Our facility is designed to serve as a peaceful retreat to customers who want to escape the stress of
their day.
We offer a vast array of massages that focus on removing tension and stress.
Our staff is well trained and friendly to all who grace our doorway. Our goal is to make our
customers feel at home and to educate them on how best to improve your well being.
We offer Impressions Gel Ampoule or Impressions Oil Ampoule to help rejuvenate your skin during
our most popular facials.
Competition is a healthy and important part of doing business. It keeps everyone on their toes so to
speak. Differentiating your business means defining your company in relationship to the
competition. It means continuously making improvements and reinventing yourself. If you want to
differentiate your business, you need to look at your business from your client's point of view. By
educating our clientele concerning the use of organic products that leave your skin and hair feeling
vibrant and young, Impressions Salon & Spa has taken steps to set ourselves apart from our
competitors. Some points of differentiation include: quality, performance and leadership, superior
service, and customer support. Creating a differentiation strategy is to develop a Unique Selling
Proposition. The Unique Selling Proposition is the biggest marketing weapon and is the key to
differentiating your business from others like you.
Industry

Marketing Audit Essay
A marketing audit is not unlike a financial audit in that it helps the organisations to examine
progress or lack of process towards the goals.
A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in
place are effective within the marketing environment.
There is an "internal and external" form of audits. The internal audit assists with considering the
effectiveness of the marketing strategies in place at the time of the audit. The "external" audit
considers the factors that are external to the organisation – for example environmental changes,
Customer preferences, trends and competitor's activities. Competitor's activities can present a threat
to the organisation (gaining more market share) ... Show more content on Helpwriting.net ...
Market analysing will allow the organisation to have a better understanding of their industry current
and future market which will allow the appropriate marketing strategies to be implemented.
Competitive Analysis:
A competitive analysis is an assessment of the strengths and weaknesses of a current or potential
competitor. A competitive analysis is both offensive and defensive strategic which will identify the
opportunities and threats of the market. A competitor analysis is essential for a corporate strategy.
Competitive analysis is an analysis of the companies in a certain industry or market. The analysis
may be an in–depth exploration of a large number of competitors. The benefits of a competitive
analysis is that it gives you a better understanding of what competitors are doing, what they are
offering and how your company can compete in the market.
The advantages in Marketing Audits are that it can define and comprehend procedures of checking
the marketing activities of concern. There are many benefits to a marketing audit; it's a complete
picture of the entire operation, while revealing the various threats. A Marketing audit can also be
used to improve and assist in a new marketing plan.
There is also a competitive advantage to doing marketing audits, as other companies and
competitors are looking for

The Brita Case Solution
■ The Brita Products Company
◎ SWOT Analysis
Strengths
 Market leader in pitcher filter category, strong brand image
 Large retail distribution system, presence in multiple channels ("Class to Mass")
 Loyal customer base, repeated purchasing replacement filters
 Strong advertising and brand image, waterfall equals good, clean taste
Weakness
 Slowing growth in pitcher market
 Lack of product diversity
 Change in customer preferences, deficient attention paid to health concerns
 Existing channel relationships may not work for faucet launch
Opportunities
 Untapped markets to be explored, possible new segment with faucet filter
 Migrate current customers to new faucet, pitcher becomes a "stepping stone"
 New ... Show more content on Helpwriting.net ...
In 1992, sales units in faucet mounts are 3 times more than those in pitchers. It seems that Brita had
tried to take the market share from faucet mounts system at first. They might struggle to inform
customer with pitcher system's benefits, so they could be known as a consideration set. And after
that, as people's needs for purified water were growing, they could enlarge their market.
◎ 4P(Product, Price, Place, Promotion) Analysis
(1) Product
In fact, Brita has focused their R&D into the taste of water not the technology of purification. If they
focused on the numerically expressed technology, it might be easily threatened by competitors with
better number. They targeted their purification system with emotional and sensitive benefits
(abstract but in–comparable) not functional competition.
And they set up the efficient business model, could make customer loyalty with repeated
purchasing; replacement filters.
(2) Price

They kept insisting trustful price. They reimburse retailers not to feature the price below their
MAP(minimum advertised price).
(3) Place
"Class to Mass" strategy. They pursue their product to be established in class, first in mass, and
alone in grocery. They managed two–market plan, "Ultra" pitcher (upscale one) in department store
and "Standard" pitcher in mass merchandisers, grocery and drug stores.
(4) Promotion (Brand Communication)
At inception, because the water filtration

Decision Making Of Marketing For Marketing Personnel...
Decision making in Marketing: The decisions by the marketing personnel should be taken when
they perform any marketing functions. And also Marketers should continuously decide what is to be
done and who are the persons to do it and how it should be done. And also what is the best time and
which place is the best to do it. How to make decisions: Defining an idea or problem to be acted:
Before we seek answer, the real problem should be identified. The first step in making decision *
What the problem really is; after identifying the problem only we should work toward the solution
or answer. In most cases defining the problem is not easy task and symptom that shows on the
surface is what appears to be the problem. Evaluating the information , collecting and interpreting
about the problem: We can find many sources to gather information which affects the decision. In
some situations or cases standing orders, rules, procedures, policies and regulations provide relevant
and exact information. Remaining sources of information include own experiences and records and
reports of company and personal observations and also discussions with individuals. Implementing
alternative possible solutions: To implement alternate solutions or taking the advantage of the given
opportunity. These alternatives are only possible courses of action that can satisfy a need or problem
solving. There are several choices available for decision maker if they are able to identify or
implement them.

Concept Statement : Product Of Product
Concept statement:
Product
Viviscal is a product that works in two ways; it not only makes the hair look beautiful on the
outside, but also helps promote healthy hair growth from the inside. At Viviscal, we not only offer
hair care products, but also hair growth supplements and hair filler fibres. As stated on our website,
there are many factors proven to be detrimental towards your hair contributing to hair loss, breakage
and sever damage. These include stress, hormonal changes, poor nutrition, age, menopause,
medication, over styling, the environment, etc. Thus, it is necessary to keep your scalp and hair
conditioned and nourished for healthy hair growth by incorporating Viviscal in your daily lifestyle.
Target Market
Viviscal will be attracting women who want their hair to be healthy, growing and beautiful. Our
product is not restricted for only those women who are suffering from hair conditions such as hair
loss or damage, it can be used by anyone in desire for more volume and thicker hair.
Why Viviscal?
Viviscal is a 100% drug free product that is not only based on 25 years of research but is also
supported by 7 clinical trials. Our clinical team is continuously researching to provide better and
even more effective results for its clients. The most recent study is based upon double–blind,
placebo–control. Our product ensure that every woman has voluminous, luminous and healthy hair.
Special Feature
Since our hair products are formulated based on continuous

Case Study : Strategic Management Models Essay
KARATINA UNIVERSITY
NAME: SHIRLYNNE JOYCE WANJIKU
ADM: B400/1806p/14
COURSE TITLE: STRATEGIC MANAGEMENT MODELS
COURSE CODE: DBM 943
SUBMITTED TO: PROF PAUL KATUSE
ASSIGMNMENT 1 QUESTION 4
Question 4
a) Choose an industry of your interest and use porters five forces method of analysis to explain why
the industry is attractive to you. Porter applied microeconomic principles to business strategy and
analyzed the strategic requirements of industrial sectors, not just specific companies. The five forces
are competitive factors which determine industry competition and include: suppliers, rivalry within
an industry, substitute products, customers or buyers, and new entrants. The industry of interest here
would be the garbage collection industry. This business opportunity is on the rise in urban areas in
Kenya due to the rapid population growth that has brought about the growth of new residential
estates and apartments. Coupled with this, is the inability of the respective city and town councils to
provide such services like garbage collection. Services such as this have been handed over to the
private sector.
Industry competitors
The garbage industry has a lot of competition due to the privatization of some firms by local
government to assist in garbage collection. In Kenya it is evident that the local government was over
whelmed by the garbage menace to a point Nairobi was no longer known as the city in the sun but as
city in the garbage. This in

Comparison Between Apple And Samsung
Introduction Competition between organizations is good for the consumer, because it makes the
organization do its best to win the customer. Some of these competitions are direct, meaning, two
companies in a firm, competing to have a sustainable competitive advantage. The competition
between Apple and Samsung is an example of the direct competition. Apple and Samsung have a
long history of competition, each company is trying to be step ahead of the other. In this report, our
goal is study this competence between Apple and Samsung, and try to seek knowledge from the
strategies they adapt to create a sustainable competitive advantage, compare between the two
companies in the market. To do this report, we have searched articles, journals, and reliable websites
to collect data and information, and we compared between the two companies in several ways. We
will discuss the collected data in the literature review, then, we will compare between the market
commonality and resource similarity of the two companies. Also, we will do a SWOT analysis, and
finally we will discuss our results. Objective Rival organizations offers similar products, has the
same resources and focuses on the same customers base. The main objective of this report is to
study the competition between ... Show more content on Helpwriting.net ...
This assumption has been challenged by strategic–group literature which helps one recognize the
significance of strategic group, which is likely to reveal how a firm may can compete in an industry.
Thus, through most strategic group theorists dose not claim to be considering "competitors". From
the point of view of predicting rivalry, the identity of a firm competitors is assumed to be known.
Unfortunately, only a few researches (e.g., Smith, Grimm, Gannon, & Chen 1991; Zajac &
Bazerman 1991) have identify the links between the analysis of competitors and the prediction of
their behaviors. (Patrick,

Jd Wetherspoon Essay
1.0 Introduction The aim of this case study is to critically analyze the current strategic situation and
future strategic direction of JD Wetherspoon Plc by using the macro and micro environment
analysis, to illustrate and evaluate its internal and external situation and its competitive position. As
well as to gain competitive position in the market. To implement and analyze the strategy using
Porter's five generic forces and also discuss a possible strategic direction; by combining with the life
cycle portfolio matrix development before drawing to a conclusion. JD Wetherspoon Plc is one of
the leading pub chain and budget hotel in United Kingdom. The company has 775 pubs spread in
UK and Ireland. The pub first started on ... Show more content on Helpwriting.net ...
By analyzing their weakness and providing a solution it will increase the strength of the company
which is they provide training to their staff and provide more jobs to the 3.1 Macro Environment
Macro environment are the external and uncontrollable factors that influence an organization's
decision making and affects its performance and strategies. Changes in external forces translate into
changes in consumer demand for both consumer products and services. The company must prioritize
to determined which factors may have the most impact and influence to the business. These factors
are Political, economical, sociological environmental, and legal. Many of these factors are linked
together. For example political, government legislation affect the economic factors (for example
increasing the VAT). There are many models that can be used to analyze the external environment.
LoNGPEST analysis examines the impact of each factor in local, national, and global aspect in the
organization. It will help to where the company needs to focus and most important factors to have a
sustainable and profitability in a long run(Hassanien, Dale, & Clarke, 2010; Johnson, Scholes,
& Whittington). JD Wetherspoon LoNGPEST factors analysis illustrated in table format (see
table 2.1). Identifying the key drivers for change is necessarily, this are the high impact factors
likely to

Business Analysis : Senior Executives Desperately Need New...
(Open) Your business has to stay competitive to survive, and in today 's world, as the internet opens
up new markets and opportunities with unprecedented speed, you have to be nimble to stay ahead of
your competitors. You need to know yourself, your ideal client, and your competitors. "Most
companies have to build fresh competitive advantages and destroy others' advantages faster than
they used to," says Richard A. D'Aveni of the Harvard Business Review. "Senior executives
desperately need new tools to help them systematically analyze their own and other players'
competitive positions in hypercompetitive markets." Before you can destroy your competitors '
advantages, however, you have to figure out who you 're competing with.We can define a competitor
as any organization or company in your industry, or in an industry related to yours, which offers a
product or service that 's like yours. Competition is a contest among businesses to attract customers
and sales. It is a fight for the top position in your ideal client 's mind. Keep in mind that a competitor
isn't just someone selling a similar product or service; it's any other solution a customer could
choose. This includes homegrown solutions. What Is Competitive Research? Understand your
competitive landscape. Competitive landscape analysis is a form of analysis that helps a business
identify its primary online and offline rivals. For example, a competitive landscape analysis might
start with an attempt to identify and

The Effect Of International Marketing Environment On...
The importance of "Marketing" as a concept, a practice and an orientation as being fundamental to
the competitiveness and the survival of any business entity cannot be over emphasis in today's
business environment. (Kotler, 2011). Most businesses are expanding and getting into new market
areas for economic and strategic reasons and it is becoming increasingly difficult, if not possible, for
companies to insulate themselves from the effect of international marketing environment, even if
their products are designed for purely local environment.
For any marketing plan to be successful, it must take into account all the various factors that can
directly or indirectly affect the marketing activity which is usually done through Political,
Economic, Social and Technological analysis commonly known as the PEST analysis. (Kotler,
2011) . It addition to conducting PEST analysis the plan should also include the four areas that is
widely known as the marketing mix or fours P's. Product, Price, Place (distribution) and Promotion.
(Net MBA, 2010) . Figure 1: The four "P" of Marketing.
Source: http://www.netmba.com/marketing/mix/
The implementation of the marketing plan must have the support and commitment of the top
management and the participation of all staff who must collectively work as a team in order to
achieve various target set, which usually consist of Financial, Social and environmental. It therefore
goes without saying that organizations have responsibilities that go

Strengths And Weaknesses Of Snacks
IQ Corner: It is the oldest competitor in the area. It serves different varieties of chilled coffee and
snacks which are very popular among the foreign students. IQ Corner charges a relatively high price
for their products.
 Sugar Shack: Sugar Shack is the one of the campus cafeterias which sells meals, snacks as well as
manufactured drinks. It has a reputation for selling items at a reasonable price.
 Cilantro: Cilantro is the most popular cafeteria in the area. It targets the high end market by
charging very high prices for their products. Cilantro's sell meals, snacks, pizza and manufactured
drinks. It is very popular among staffs of MI and Lhaviyani atoll hospital.
SWOT ANALYSIS THORIQ AHMED (6314) DOB2
3 – ... Show more content on Helpwriting.net ...
They take into consideration the needs of the ever–growing health conscious customers. So, they are
providing their customers with a reduced calorie version of each of their smoothies which have a
calorie level of under 200 calories and 2.7 servings of fruit.
3.2 – Weaknesses
Thirst Busters Naifaru has done a thorough market research to find out about the tastes and needs of
the consumers in the market. Although they have a clear understanding of the market gaps, there are
a few limitations which might make it difficult for them to achieve their goals in the best possible
way. They are:
 Lack of experience in the field: Thirst Busters Naifaru has a management that is experienced in
business related activities. However, it does not have any member who has prior experience in the
field of investing and managing juice bars. This puts them at a slightly disadvantaged position as it
will make it very risky for them to venture into a completely new industry of which they have little
to no knowledge

Monitoring Of Competitors Come Into Play At The Grand...
At what stage does ongoing active monitoring of competitors come into play in the grand scheme of
an SEO campaign?
The digital world can be pretty cutthroat. It's not enough to simply be aware of who your
competitors are, you also need to be aware of what they're doing and how they're doing it. Not only
will this help you to stay competitive, you can critically evaluate what works and what doesn't –
without needing to take a trial and error approach with your own content.
While the prospect of corporate espionage might sound like the obvious way to get the scoop, there
are easier ways to find the information you need than stalking a rival SEO Manager.
The magpie approach – borrow your way to a better SEO strategy
SEO is a mixture of attracting customers and outdoing your competitors. It's best to assume that
your competitors are doing at least as much as you are when it comes to SEO strategy. Gaining an
in–depth understanding of what your rivals are doing will help you work out why they're doing it,
why it's working for them and how you'll be able to emulate or improve their tactics.
It's not about copying; it's simply about seeing why customers are choosing a competitor's products
or services over your own. If you've ever wondered why you can't get that critical lead on your
rivals, then monitoring is an essential part of strengthening your SEO strategy.
Want to be on top?
Now you've decided to begin performing competitor analysis it's time to learn the best tools in the

What People Do On The Internet Most Of The Time?
Think of what people do on the internet most of the time. They are either looking for some kind of
entertainment, or information. They have a demand for some kind of service. Websites are the
supply for this demand. However the time a person spends online is limited, so websites are
competing for the eyeballs of those people. It is important to mention that your competitors are the
websites who contain the same information as yours. So if you have a website about fly fishing for
salmon, you are competing against other websites in the same niche. Online competitor analysis can
help uncover why other sites are attracting more salmon loving fly fishermen, and how you can do
the same. Competitor analysis is often overlooked, which is ... Show more content on
Helpwriting.net ...
You can also find websites which might be happy to link to your site. This way you can acquire high
quality links which Google loves.
5. Content marketing ideas This part of competitor analysis is huge. You can look at what type of
content brings in the most links to your competitors. You can find out what people are linking to,
what is popular. This tells you the demand for content, and what people want to see when they are
searching for the keywords you want to optimize for. You can also see the type of content people
like to consume in a given niche. Are your competiotors featuring text almost exclusively, or do they
have a lot of video on their sites? How many views, likes do those videos have? Who produces the
content on the site? Do they write themselves, or do they have assistant writers, freelancers
producing content? Do they have a blog separately from or on the site? Can you create better
content, which serves the users better than your competitors do?
6. Social media presence How active are they on social meda platforms? Which platforms are they
present on? How many of their visitors come from various social media platforms? What strategies
do they use? Do they handle their social presence themselves, or do they have assistants? How can
you get better at social media to gain a following and become popular with the potential users of
your site?
7. Paid online marketing services Do they use PPC services? If so, on what platforms?

Analysis of Next Plc
Analysis of NEXT plc and its environment Contents 1 INTRODUCTION 2 2 OVERVIEW 2 2.1
The Market 2 2.2 The Company 3 3 ANALYTIC TOOLS 4 3.1 PEST – Analysis 4 3.2 SWOT –
Analysis 7 3.3 Competitive Analysis 9 4 CONCLUSION 12 5 MISSION STATEMENT 13 6
OBJECTIVES AND STRATEGIES 14 6.1 Good quality and price 14 6.2 Relationship between
Next and its environment 14 6.3 Shopping as en event 15 7 BIBLIOGRAPHY 16 1 Introduction
This Report should give the reader an overview of the clothing retail market in general and an in–
depth analyse of NEXT Plc in detail. The main emphasis in this essay are the Retail and Directive
division of NEXT Plc because they are the cash generators. Furthermore it shows the current
situation of NEXT, its ... Show more content on Helpwriting.net ...
Due to the EU membership a trend can be seen towards stricter environmental protection legislation.
This may have a direct or indirect effect on NEXT or his suppliers. Economic factors Looking at
the economic environment, it is somewhat tricky since on the one hand there is the strong sterling
compared to the Euro. Euroland encourages imports and endeavours to hold domestic prices at an
attractive level. But on the other hand it is difficult for the UK to be competitive outside its
boundaries because of the high pound sterling exchange rate against the Euro. As NEXT sells about
96% in the UK marketplace, this may currently only have a limited effect, but could be more
important in the future when thinking globally. Fig. 2 This can also be seen on the "Big Mac –
Cross Rates" table, where hamburgers sold in the UK are more expensive than in most other
countries. So an investment outside the UK might be very attractive – also speaking of "re–imports"
to transfer the goods back into the domestic market. Source: see Chapter 7 Another issue is the
falling unemployment rate. For the UK population this is good news but for companies like NEXT,
this has different implications. For NEXT it means higher expenditure on wages, as well as greater
difficulties in recruiting good employees. Social factors Speaking of the socio–cultural future it
should be mentioned that people retire earlier these days, as well as working shorter

Strengths And Weaknesses Of Primark
Assess Market Size Trend Within a Given Market
Primark is actually an Irish retailer of clothing with a numbers of stores located in United Kingdom,
Ireland and Spain. It is a very common and renowned brand in those countries specially in UK.
Primark has over 170 stores among which 125 stores are located in all over United Kingdom, 35
stores in Ireland and rest of the 10 stores in Spain. Primark was established back in 1969 in capital
city of Ireland in Dublin by Arther Ryan with the collaboration of Micaela Mitchell. When reached
their goals they started to expand their business all over the world. They then thought to hold a large
market share.
Primark stores ltd is mainly famous for the trading of high street quality clothes with simple ... Show
more content on Helpwriting.net ...
They don't pay attention mostly on their workers user friendly working condition and their basic
needs.
Their marketing concept and strategy is not so strong.
Opportunities
Though they have 47 stores in UK they have opened 7 new stores in Spain. It has now a very good
chance to compete with its competitors.
They now have an opportunity to share their high quality products and services with people all over
the world.
Provide high quality clothes to people who are fashion conscious.
Threats
Primark's threats are the competition with other companies such as Zara, New Look, Next PLC.
They don't match the needs and want of customers.
It has also advertising problem.
Evaluation of Opportunities and Threats of Primark
The cloth market of UK is very growing. So there is both opportunities and threats of Primark in the
UK fashion market. The Primark management must take necessary steps to make it sure that the
Primark company utilizes its opportunities in their context. If they cannot overcome their threats
then it can be very much costly. So they should be very much conscious about this matters.
Advertising is also a very key factor to get success in the modern business world. So they must
focus on

Business In Oman Essay
How to start a business in Oman
As it stands, Oman is a very lucrative place to conduct business in. Over the past several years,
foreign investors have been eyeing up Oman as the next big destination for starting their business in.
With great government facilities, skilled labor and a very demanding market, the opportunities are
limitless for entrepreneurs. In order to start a business in Oman, one must know how to operate one.
There are few simple steps that they must follow before they can start their business in Oman.
Market Analysis: The initial step of starting a business in Oman is completing a market analysis.
This is pivotal for any business in light of the fact that a market investigation will give you a top to
bottom thought ... Show more content on Helpwriting.net ...
Registration: Once the analysis of both the market and the competitors are done, the following stage
includes registering the business itself; remember that it is relatively difficult to maintain a business
in Oman without appropriately enlisting it first. The enrollment strategy is genuinely basic despite
the fact that occasionally it might take long a long time to process. The initial step of enrolling is
securing a name for the organization. This name must be novel and unique and can't be anything that
is as of now being used by some other organization.
Once the name of the organization has been dealt with, the business should present a few records
including the Articles of Association alongside other organization deed reports. These alongside the
enlistment application shape should be authenticated and submitted to the Ministry of Law and
Human rights from where the endorsement should be taken from.
Business License: Any kind of business in Oman needs to get a business permit so as to legitimately
work in the nation. The sort of business one requires fluctuates in light of the kind of business
exercises they are taking part in. For example, a business in the exchanging business would require
an exchanging permit while a business in the development business will require a development
business allow.
Enroll with the service of labor: No business can be set

Strategic Management: Creating Competitive Advantages
Page 1 of 7
Strategies for Building Business Success 6BE 002
Guidelines for writing the Strategic Growth Plan for an Existing Small Business
This guide to writing your strategic growth plan is, as you will see, quite comprehensive, however
given the diversity of organisations that students may select, it should not be seen as a definitive
guide & you are encouraged to use other sources in considering the structure of your report. The
main body of the report is your discussion of the significance and interpretation of your analysis of
the industry/ sector & business and specific strategic recommendations for the future growth of the
organisation. Your own reflective learning experience statement on undertaking this module, tables/
... Show more content on Helpwriting.net ...
Highlight the most important company strengths/ Weaknesses of the company What significant
challenges the company faces now and in the foreseeable future. What are the plans for the future of
the business? Growth?
Page 3 of 7
PART 2: Strategic Industry/ Market Analysis & Competitor Analysis
(Suggested word count 1500 words: This represents APPROX 30% overall grade) Overview &
trends in the industry: Brief overview & trends of the sector/ industry Trends in target market(s) in
consumer preferences, and trends in product development. Consider using tools such as PEST
analysis to identify their likely impact on the sector/ industry & the implications for the business.
Identify the Key Success Factors for companies competing in the sector/ industry What matters in
the industry / sector? (This will be elaborated on in the next section.) Key markets/ customers &
their expectations/ What do they value?
Using SWOT Analysis: You need to undertake an evaluation of the company's strengths &
weaknesses related to factors such as finance, marketing, management, production or service levels.
Also a clear identification & discussion of opportunities and threats present or emerging from the
external environment eg: changes in legislation increasing market demand, access to new
international markets, competitor activity, new distribution channels, supplier problems... The

Competitive Analysis: The Kroger Company
Competitive Analysis To conduct a competitive analysis is a necessary part of an organization's
marketing plan to establish the growth of their product or services offered to the public. They have
to evaluate their competitors in terms of their products or services, its profitability, growth pattern,
marketing objectives, strategies, and structure. Through this analysis, it can help them determine the
strengths and weakness of their competitor and may devise a business plan to effectively be on top
of the competition, which can be used at their advantage. (Entrepreneur Media Inc., 2014)
According to Hoover's Inc. (2015), the top three competitors of Whole Foods Market are 1) The
Kroger Co., 2) Trader Joe's Company and 3) Sprouts Farmers ... Show more content on
Helpwriting.net ...
(The Kroger Company, 2015). The company's primary business and approximately 94% of total
company sales is from the food stores, aside from the convenience store, jewelry stores and
manufacturing facilities.
KR operates 2,631 grocery retail stores in 34 states, which includes supermarket, warehouse stores,
multidepartment stores that offers an expanded variety of national brand appeal and general
merchandise. They also operate 783 convenience stores in 19 states, 325 jewelry stores named Fred
Meyer Jewelers and Littman Jewelers, 37 food processing facilities, 1,293 supermarket fuel centers,
and 2, 107 pharmacies. (Kroger Company Fact Book, 2013). Kroger's diverse customer base are
addressed with their multiple store formats and expanded variety of product selection. The main
format of their store is having "Combination Stores" that offers customers to experience a one–stop
shopping in convenient locations that provides wide selection of products. Combo Stores feature
many areas but not limited to pharmacies, bakeries, floral shops, natural food and organic selections,
and fresh items, aside from the complete supermarket and department stores. (Kroger Company Fact
Book,

Netflix Competitor Analysis Paper
Competitor Analysis Netflix has many competitors in the industry and as the leader who holds the
most market share they are trying to do everything to stay on top of anything that might derail them.
Netflix main competitors are Amazon Prime, Hulu Plus, and HBO. Although there are other but
compared to these, three they seem irrelevant. Amazon Prime chargers $99.00 annually equivalent
to about $7.00 a month, the only difference is customer have to pay the whole sum upfront. These is
where the company are different Netflix makes it easy for their customers by offering flexibility in
payment method and gives the customers the freedom to sign up, leave, or re–sign at their own
choosing. They both offer the same service, which is Video on demand ... Show more content on
Helpwriting.net ...
The company can invest in research and development for the sole goal of understands the Virtual
private network (VPN). This will help and give them extensive knowledge about problem that might
arise for this investment. Virtual private network (VPN) is a tool to protect privacy and security
while people use the internet. This specific network type has the ability to unblock any restriction
and for the company can help customers access contents from different countries example customers
in the united state can view contents from Canadian or European Netflix and vice versa. Acquisition
of a VPN company like Turboflix, Express VPN, and Private Tunnel will complement the company
for price range $3 to $10 a month. The most glaring con is competitors might accuse fraud because
this falls in an ambiguous

Marketing Analysis : Nike, Adidas, Aon, And Nike
Sports Industry Competition
The term competition cannot be avoided in any business set up. This term in economic may allude
to a rivalry which exists between sellers with their intention of achieving certain business objectives.
The objectives may incorporate maximization of profits and increasing the sales volume of the
company's products. When two businesses contend, each has the intention of offering the best
favorable terms to woe more customers. The sports industry is not any exception. The industry
confronts lots of competition amongst its key players. The major players as discussed in the industry
analysis paper are Puma, Adidas, AON, and Nike. This essay entails a discussion of the competitive
strategies each firm has over the others, giving reasons why the brands have been exceptional in the
market.
Strengths and weaknesses of Puma
A SWOT analysis may be utilized to investigate into the strengths and weaknesses Puma has over
the others, three key players. This analysis will show the risks and rewards of Puma (Şen, 2008).
The strengths and weaknesses include the financial resources, the resources which are physical like
the location of the company, the human resources that include employees of Puma, and finally the
access to services which include trademarks.
The specific strengths which make Puma competitive over the other companies are discussed. The
brand is well established over more than 90 countries all over the world. Being a recognized brand
they

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