The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.

1. BEYOND 10 BLUELINKS:
THE FUTURE OF RANKING
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. REMEMBER
THE GOOD
OLD DAYS?
#1
#2

3. THEN, THIS
HAPPENED.
#1
#2

4. AND THIS…

5. WAIT FOR IT…
#1

6. THEN, IT GOT
PERSONAL.

7. WHAT IF
THE RULES
CHANGE?
#1

8. IN 2013, BEING #1
DOESN’T MEAN

9. 85 SERP FEATURES

10. 10-PACKDOMAIN SITELINKS

11. RELATED SEARCHES

12. SIMILAR SEARCHES

13. STANDARD IMAGE BLOCK

14. IMAGE MEGA-BLOCK

15. NEWS RESULTS

16. VIDEO THUMBNAILS

17. RECIPE RATINGS

18. AUTHORSHIP THUMBNAIL

19. MINI AUTHORSHIP

20. EVENT SITELINKS

21. SEARCH RESULT SNIPPETS

22. FORUM SITELINKS

23. DISAMBIGUATION BOX

24. GOOGLE+ BRAND BOX

25. PAID SHOPPING (LEFT)

26. PAID SHOPPING (RIGHT)

27. PAID SHOPPING (SINGLE)

28. PAID CREDIT CARD ADS

29. GOOGLE MAPS INLAY

30. TRAFFIC MAP

31. LOCAL 7-PACK

32. LOCAL “NEAR” BOX

33. LOCAL “ONE-BOX”

34. KNOWLEDGE GRAPH (KG)

35. KG ZAGAT RATINGS

36. KG RELATED SEARCHES

37. RELATED SEARCH CAROUSEL

38. KG CELEBRITY BIO

39. KG EVENTS, SONGS, ALBUMS

40. ALBUM CAROUSEL

41. KG MOVIE BOX

42. KG BOOK BOX

43. BOOK CAROUSEL

44. KG GEOGRAPHIC INFO

45. KG MEDICAL INFO

46. KG DRUG INFO

47. RELATED HEALTHSEARCHES

48. HEALTHCONDITION SNIPPET

49. POISON CONTROL ANSWER BOX

50. SYMPTOM/TREATMENT ANSWER BOX

51. UPS TRACKING ANSWER BOX

52. LOCAL TIME ANSWER BOX

53. SUNRISE/SUNSET ANSWER BOX

54. SCIENTIFIC CALCULATOR

55. GRAPHING CALCULATOR

56. 3D GRAPHING CALCULATOR

57. UNIT CONVERSION CALCULATOR

58. UNIT CONVERSION ANSWER BOX

59. DEFINITION ANSWER BOX

60. TRANSLATION ANSWER BOX

61. EARTHQUAKE ANSWER BOX

62. POPULATION ANSWER BOX

63. FLIGHT ANSWER BOX

64. FLIGHT STATUS KG FORM

65. FLIGHT STATUS ANSWER BOX

66. PAID FLIGHT INFO

67. PAID FLIGHT SEARCH

68. PAID HOTEL INFO

69. MOVIE ANSWER BOX

70. SHOWTIMES ANSWER BOX

71. PEOPLE ANSWER BOX

72. RELATIONSHIP ANSWER BOX

73. EVENT DATE ANSWER BOX

74. HOLIDAY ANSWER BOX

75. BOX SCORE ANSWER BOX

76. STANDINGS ANSWER BOX

77. PLAYOFF ANSWER BOX

78. BRACKETS ANSWER BOX

79. LIST ANSWER BOX

80. ENHANCED LIST ANSWER BOX

81. MOVIE LIST CAROUSEL

82. BEST OF CAROUSEL

83. THINGS TO DO CAROUSEL

84. TEAM ROSTER CAROUSEL

85. LOCAL CAROUSEL

86. STOCK TICKER ANSWER BOX

87. WEATHER ANSWER BOX

88. NUTRITION ANSWER BOX

89. NUTRITION KG

90. KG AROMABASE

91. KG IMAGE BOX (TEST)

92. IN-DEPTH NEWS BOX (TEST)

93. PAID INSURANCE QUOTES (UK)

94. PAID INSURANCE COMPARISON (TEST)

95. THE FUTURE IS NOW (JUN 2013)
15%
SERPS (OF 10K) WITH:
10 RESULTS
NO NEWS, NO LOCAL
NO VIDEOS, NO IMAGES
NO KNOWLEDGE GRAPH
NO PAIDINCLUSION
NO AUTHORSHIP

96. LIFE BEYOND SERPS

97. SERPS KEEP
SHRINKING
(BING 4-RESULT)

98. LOCAL SEARCHES
ARE MOVING
BEYOND SERPS.
(GOOGLE MAPS)

99. ...ANDIT’S NOT JUST MOBILE

100. DIGITAL AGENTS
SHAPE THE “SERP”
TO YOUR NEEDS.
(APPLE’S SIRI)

101. SOON, YOU WON’T
EVEN HAVE TO
ASK A QUESTION.
(GOOGLE NOW)

102. WHAT YOU CAN DO

103. HOW WE ACT LIKE IT WORKS

104. HOW IT ACTUALLYWORKS

105. THERE IS NO SECRET SAUCE

106. WHAT DO THEY HAVE IN COMMON?

107. ENTITIES WILL RULE THE WEB

108. START ACTING LIKE AN ENTITY

109. WHY IS RANKING OUR GOAL?

110. WHAT IF THE RULES CHANGE?

111. IT’S TIME TO THINK LIKE A BRAND

112. WHAT IF YOU BUILT TO SELL?

113. WHAT IF GOOGLE DIDN’T MATTER?

114. THANKSFOR WATCHING!
peter@moz.com • @dr_pete