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Pigeons, Packs & Paid: Google Local 2015

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Local is changing fast, and Dr. Pete takes you through the highlights of 2014 and what's in store for 2015. Presented at LocalUp (Feb 2015).

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Pigeons, Packs & Paid: Google Local 2015

  1. 1. #LocalUp DR. PETE MEYERS PIGEONS, PACKS, & PAID: GOOGLE LOCAL 2015 @dr_pete Moz
  2. 2. 1.CHICAGO,IL 2.US 3.HARTFORD,CT 4.US 5.PORTLAND,OR 6.US 7.JACKSONVILLE,FL 8.US 9.SANDIEGO,CA 10.US 10,000KEYWORDS,5CITIES
  3. 3. ©2009Kurkul(ShutterStock) NIGHTOFTHEKILLERPIGEONS
  4. 4. http://mz.cm/pigeon
  5. 5. USPACKLOSSAFTERPIGEON
  6. 6. USPACKRECOVERYINJANUARY
  7. 7. USPACKSIZESAFTERPIGEON
  8. 8. USPACKSIZESINJANUARY
  9. 9. 47%TOTALLOSSESIN7-PACKS
  10. 10. ONEMAN,29,736TACOS ©2009Nitr(ShutterStock)
  11. 11. LOCALENTITIESAREDYNAMIC
  12. 12. 7-PACKIN#1
  13. 13. 3-PACKIN#2
  14. 14. ONE-BOXIN#1
  15. 15. NEW3-PACK
  16. 16. TACOSAREBESTIN3-PACKS
  17. 17. PACKRANKINGSVARY…ABIT
  18. 18. %OFLOCALBYPOPULATION
  19. 19. LOCALENTITIESBYPOPULATION
  20. 20. ©2008stockcreations(ShutterStock) ATTACKOFTHESNACKPACKS
  21. 21. SEP3,2014
  22. 22. JAN8,2015
  23. 23. NEWPACKS AREDESIGNED FORMOBILE.
  24. 24. ©2013Lightboxx(ShutterStock) INVASIONOFTHEPAIDRESULTS
  25. 25. LOCALKNOWLEDEPANEL
  26. 26. LOCALANSWERBOX
  27. 27. LOCALKG+PAIDHOTELS
  28. 28. KGONBROADQUERIES
  29. 29. LOCALKGTEST(JULY)
  30. 30. ONCEAGAIN, ITCAMEFIRST TOMOBILE.
  31. 31. TEST–AUG11,2014
  32. 32. THEONLYCONSTANTISCHANG
  33. 33. DON’TFIXATE ONYOURSITE. BEMOBILE.
  34. 34. DON’TFIXATE ONYOURSITE. BEMOBILE.
  35. 35. DON’TBEEVERYWHERE,BEFOCUSED
  36. 36. DON’TPLAYLOCAL,BELOCAL
  37. 37. #LocalUp THANK YOU! DR. PETE MEYERS @dr_pete Moz

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