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FUTURE SERP:

THE FACE OF GOOGLE IN 2014
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
IT STARTED AS AN EXPERIMENT
COULD WE CATCH GOOGLE CHANGING?
2,417 ALERTS LATER…
WE SAW TESTS IN PROGRESS
WHAT WE’VE SEEN
ANSWER BOX, CIRCA 2013
ANSWER BOX, CIRCA 2014 v1
ANSWER BOX, CIRCA 2014 v2
KNOWLEDGE GRAPH 2013
KNOWLEDGE GRAPH 2014
PAID INCLUSION 2013
PAID INCLUSION 2014
#1 WITH SITELINKS 2013
#1 WITH SITELINKS 2014 v1
2014 v2
WHAT IT MEANS
KG BUILT ON YOUR DATA
KG BUILT ON YOUR DATA
LABYRINTHS OF PAGEVIEWS
LABYRINTH OF PVS
ADS IN SHEEP’S CLOTHING
ADS IN SHEEP’S CLOTHING
SHEEPISH ADS (H/T @GOROCKETFUEL)
SO, WHY IS THIS IMPORTANT?
LOOK TO MOBILE
NEW AD FORMAT, IN TESTING
THAT FORMAT
ALREADY EXISTS,
ON MOBILE
(SAFARI ON OS7)
RECENTLY LAUNCHED SONG CAROUSEL
LIST UI WAS
CLEARLY MADE
FOR MOBILE
RICH ANSWERS LOOK GOOD ON DESKTOP
BUT THEY WERE
DESIGNED
FOR MOBILE
(SAFARI ON OS7)
REMEMBER THE #1 BOX?
THIS IS HOW
THE MOBILE UI
ALREADY LOOKS
HOUSE OF CARDS
NOTICE HOW
MOBILE RESULTS
ARE BOXED?
LOOK FAMILIAR?
WELCOME TO
GOOGLE NOW
CARDS ARE INVADING DESKTOP
CARDS DRIVE DEEP PERSONALIZATION
CARDS KNOW ALL THINGS
CARDS TRUMP EVEN BIG BRANDS
IS THIS GOOGLE 2014?
THANKS FOR WATCHING!
peter@moz.com • @dr_pete

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The Face of Google in 2014