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HOWTONEVERRUNOUT OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ
HOWYOUSEEYOURCONTENT ImageviaShutterStock©2014BestPhotoStudio
HOWTHEYSEEYOURCONTENT ImageviaShutterStock©2014PhotobankGallery
ROUGHLY7.3MPOSTSPERDAY
YOU=1DROPIN237BUCKETS
CONTENTISAPARODYOFITSELF
SAVETHEBEST FORFIRST
DELAYINGKILLSPASSION
ImageviaOpenCulture.com
INVESTEARLY&EARNINTEREST
SHATTERILLUSIONSOFGENIUS
HOWWETHINKIDEASWORK
WHATWEFEARWILLHAPPEN
BUILD A MUSE
THISISCONTENTMARKETING
THEREISDATAEVERYWHERE
NO,REALLY…EVERYWHERE
CREATEANEWPERSPECTIVE
DON’TWAITFORINSPIRATION
BECOMEAN EXPERT
BEFOREMOZCASTWASBARRY “Ialwaystookahuman approachtowatching theforums,seeingthe complaintsandthen usingmyown judgmenttodet...
CAN’TCODE?TRYREADING
PICKANICHEANDEXCEL
GIVEOUTYOUREXPERTISE…
...ANDDATAWILLCOMETOYOU
ImageviaVictoriuscc.Wordpress.com
HARNESS A SYSTEM
130BLENDERVIDEOS
…ANDEACHONEUNIQUE
379WHITEBOARDFRIDAYS
365DAYS,536RECIPES
…ANDONEMOVIEDEAL ImageviaFrockTalk.com
2,636DINOSAURCOMICS
…ANDJUSTONETEMPLATE
124“VISUALWORKOUTS”
5LOGOS,ANDCOUNTING
REPEATABLE REPETITIVE
FLEX YOUR BRAINS
STARTSMALL(TRYCAPTIONS) “EvenforMing,that’saLOTofweed.”
MAKEAGAMEOUTOFIT ImageviaImmaterialPlane.com
LEARNTOTELLSTORIES
DABBLEINFLASHFICTION
WHYNOTWRITEANOVEL?
WRITERS WRITE
WRITERS WRITE
CREATORS CREATE
THEY’RECOMINGFOROURLUNCH ImageviaThePetCollective.tv
…ANDTHEYWON’TORDERSALAD
IT’STIMETORAISETHEBAR
peter@moz.com • @dr_pete THANKSFORWATCHING!
How to Never Run Out of Great Ideas
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Marketing
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Jul. 15, 2014

How to Never Run Out of Great Ideas

We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.

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How to Never Run Out of Great Ideas

  1. HOWTONEVERRUNOUT OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. HOWYOUSEEYOURCONTENT ImageviaShutterStock©2014BestPhotoStudio
  3. HOWTHEYSEEYOURCONTENT ImageviaShutterStock©2014PhotobankGallery
  4. ROUGHLY7.3MPOSTSPERDAY
  5. YOU=1DROPIN237BUCKETS
  6. CONTENTISAPARODYOFITSELF
  7. SAVETHEBEST FORFIRST
  8. DELAYINGKILLSPASSION
  9. ImageviaOpenCulture.com
  10. INVESTEARLY&EARNINTEREST
  11. SHATTERILLUSIONSOFGENIUS
  12. HOWWETHINKIDEASWORK
  13. WHATWEFEARWILLHAPPEN
  14. BUILD A MUSE
  15. THISISCONTENTMARKETING
  16. THEREISDATAEVERYWHERE
  17. NO,REALLY…EVERYWHERE
  18. CREATEANEWPERSPECTIVE
  19. DON’TWAITFORINSPIRATION
  20. BECOMEAN EXPERT
  21. BEFOREMOZCASTWASBARRY “Ialwaystookahuman approachtowatching theforums,seeingthe complaintsandthen usingmyown judgmenttodetermine ifitwasalarge algorithmicchange…”
  22. CAN’TCODE?TRYREADING
  23. PICKANICHEANDEXCEL
  24. GIVEOUTYOUREXPERTISE…
  25. ...ANDDATAWILLCOMETOYOU
  26. ImageviaVictoriuscc.Wordpress.com
  27. HARNESS A SYSTEM
  28. 130BLENDERVIDEOS
  29. …ANDEACHONEUNIQUE
  30. 379WHITEBOARDFRIDAYS
  31. 365DAYS,536RECIPES
  32. …ANDONEMOVIEDEAL ImageviaFrockTalk.com
  33. 2,636DINOSAURCOMICS
  34. …ANDJUSTONETEMPLATE
  35. 124“VISUALWORKOUTS”
  36. 5LOGOS,ANDCOUNTING
  37. REPEATABLE REPETITIVE
  38. FLEX YOUR BRAINS
  39. STARTSMALL(TRYCAPTIONS) “EvenforMing,that’saLOTofweed.”
  40. MAKEAGAMEOUTOFIT ImageviaImmaterialPlane.com
  41. LEARNTOTELLSTORIES
  42. DABBLEINFLASHFICTION
  43. WHYNOTWRITEANOVEL?
  44. WRITERS WRITE
  45. WRITERS WRITE
  46. CREATORS CREATE
  47. THEY’RECOMINGFOROURLUNCH ImageviaThePetCollective.tv
  48. …ANDTHEYWON’TORDERSALAD
  49. IT’STIMETORAISETHEBAR
  50. peter@moz.com • @dr_pete THANKSFORWATCHING!

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