A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
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Peter "Dr. Pete" MeyersFollow
Jan. 31, 2014•0 likes•13,983 views
A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
Jan. 31, 2014•0 likes•13,983 views
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It's been almost three years since the first Panda update, but we're still seeing a ton of confusion about how Google's updates work and even how to tell them apart. Dr. Pete walks you through the basics of Panda, Penguin, Hummingbird, and more - including how to diagnose them, what to do if you think you've been hit, and how to future-proof against the next animal encounter.
Peter "Dr. Pete" MeyersFollow
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A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
- 1. A GUIDED TOUR OF THE ZOO PANDAS, PENGUINS & HUMMINGBIRDS DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
- 2. HOW THE ZOO MAP LOOKS TO US
- 3. FISTS OF FURRY THE PANDA UPDATE
- 4. SHUTTERSTOCK ©2014 26 KNOWN PANDA UPDATES
- 5. “What’s the bare minimum that I can do that’s not spam?” LINK: mz.cm/KGzbO7 ASSAULT ON CONTENT FARMS?
- 6. RISK: LOW-QUALITY CONTENT
- 7. RISK: USER-GENERATED CONTENT
- 8. RISK: THIN GEO-TARGETED
- 9. DOES THIS LOOK FAMILIAR?
- 10. YOU CAN’T DO WHAT THEY DO
- 11. LINK: mz.cm/1jA1ycY RISK: DUPLICATE CONTENT
- 12. SHUTTERSTOCK ©2014 SOLUTION: PRUNE THIN PAGES
- 13. SHUTTERSTOCK ©2014 REMOVAL (404) 301 REDIRECT REL=CANONICAL META ROBOTS WEBMASTER TOOLS ROBOTS.TXT OPEN THE WHOLE TOOLBOX
- 14. LINK: mz.cm/1g0GcXY PROGNOSIS: FAIR, WITH EFFORT
- 15. ENTER THE PENGUIN THE PENGUIN UPDATE
- 16. SHUTTERSTOCK ©2014 5 KNOWN PENGUIN UPDATES
- 17. LINK: mz.cm/1aJp7NT PUNISHMENT FOR WEB-SPAM
- 18. RISK: SPAMMY ANCHOR TEXT
- 19. LINK: mz.cm/ose RISK: EXACT-MATCH ANCHORS
- 20. LINK: mz.cm/1hjHCcU RISK: LINKS FROM BAD CONTENT
- 21. LINK: mz.cm/1dsE1Vq LINK: mz.cm/1hewePp DIAGNOSIS: HITS FAST & HARD
- 22. LINK: mz.cm/algo CHECK KNOWN PENGUIN DATES
- 23. SHUTTERSTOCK ©2014 SOLUTION: CUT ALL BAD LINKS
- 24. SOLUTION: DISAVOW (AND WAIT)
- 25. LINK: mz.cm/KGFyRp USE DISAVOW LIKE A MACHETE
- 26. LINK: removeem.com SHOULD YOU AUTOMATE REMOVAL?
- 27. LINK: mz.cm/1dsE1Vq PROGNOSIS: POOR (AT BEST)
- 28. FIVE DEADLY NECTARS THE HUMMINGBIRD UPDATE
- 29. SHUTTERSTOCK ©2014 1 KNOWN CORE REWRITE
- 30. “When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one.” LINK: mz.cm/1kYwJ5O A BRAND NEW “ENGINE”
- 31. HUMMINGBIRD IS NOT A PENALTY
- 32. CONVERSATIONAL SEARCH, V2.0
- 33. 13 668 RANK ASSASSINS THE REST OF THE ZOO
- 34. LINK: mz.cm/1cVLDQr 665 “IMPROVEMENTS” IN 2012
- 35. LINK: mz.cm/1mtgwRs ACTIVE UPDATES (“TOP HEAVY”)
- 36. MANUAL ACTIONS/PENALTIES
- 37. LINK: mz.cm/1eSYQvI LINK NETWORK DEVALUATIONS
- 38. CROUCHING TACTICS… OH, JUST FORGET IT!
- 39. LINK: mz.cm/1bixMDH TODAY’S FAD, TOMORROW’S SPAM
- 40. BRANDS DON’T LOOK LIKE THIS
- 41. IT’S NOT THE TACTIC, IT’S YOU
- 42. THANKS FOR WATCHING! peter@moz.com • @dr_pete