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A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

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It's been almost three years since the first Panda update, but we're still seeing a ton of confusion about how Google's updates work and even how to tell them apart. Dr. Pete walks you through the basics of Panda, Penguin, Hummingbird, and more - including how to diagnose them, what to do if you think you've been hit, and how to future-proof against the next animal encounter.

Published in: Marketing, Technology, Education
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A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

  1. A GUIDED TOUR OF THE ZOO PANDAS, PENGUINS & HUMMINGBIRDS DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. HOW THE ZOO MAP LOOKS TO US
  3. FISTS OF FURRY THE PANDA UPDATE
  4. SHUTTERSTOCK ©2014 26 KNOWN PANDA UPDATES
  5. “What’s the bare minimum that I can do that’s not spam?” LINK: mz.cm/KGzbO7 ASSAULT ON CONTENT FARMS?
  6. RISK: LOW-QUALITY CONTENT
  7. RISK: USER-GENERATED CONTENT
  8. RISK: THIN GEO-TARGETED
  9. DOES THIS LOOK FAMILIAR?
  10. YOU CAN’T DO WHAT THEY DO
  11. LINK: mz.cm/1jA1ycY RISK: DUPLICATE CONTENT
  12. SHUTTERSTOCK ©2014 SOLUTION: PRUNE THIN PAGES
  13. SHUTTERSTOCK ©2014 REMOVAL (404) 301 REDIRECT REL=CANONICAL META ROBOTS WEBMASTER TOOLS ROBOTS.TXT OPEN THE WHOLE TOOLBOX
  14. LINK: mz.cm/1g0GcXY PROGNOSIS: FAIR, WITH EFFORT
  15. ENTER THE PENGUIN THE PENGUIN UPDATE
  16. SHUTTERSTOCK ©2014 5 KNOWN PENGUIN UPDATES
  17. LINK: mz.cm/1aJp7NT PUNISHMENT FOR WEB-SPAM
  18. RISK: SPAMMY ANCHOR TEXT
  19. LINK: mz.cm/ose RISK: EXACT-MATCH ANCHORS
  20. LINK: mz.cm/1hjHCcU RISK: LINKS FROM BAD CONTENT
  21. LINK: mz.cm/1dsE1Vq LINK: mz.cm/1hewePp DIAGNOSIS: HITS FAST & HARD
  22. LINK: mz.cm/algo CHECK KNOWN PENGUIN DATES
  23. SHUTTERSTOCK ©2014 SOLUTION: CUT ALL BAD LINKS
  24. SOLUTION: DISAVOW (AND WAIT)
  25. LINK: mz.cm/KGFyRp USE DISAVOW LIKE A MACHETE
  26. LINK: removeem.com SHOULD YOU AUTOMATE REMOVAL?
  27. LINK: mz.cm/1dsE1Vq PROGNOSIS: POOR (AT BEST)
  28. FIVE DEADLY NECTARS THE HUMMINGBIRD UPDATE
  29. SHUTTERSTOCK ©2014 1 KNOWN CORE REWRITE
  30. “When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one.” LINK: mz.cm/1kYwJ5O A BRAND NEW “ENGINE”
  31. HUMMINGBIRD IS NOT A PENALTY
  32. CONVERSATIONAL SEARCH, V2.0
  33. 13 668 RANK ASSASSINS THE REST OF THE ZOO
  34. LINK: mz.cm/1cVLDQr 665 “IMPROVEMENTS” IN 2012
  35. LINK: mz.cm/1mtgwRs ACTIVE UPDATES (“TOP HEAVY”)
  36. MANUAL ACTIONS/PENALTIES
  37. LINK: mz.cm/1eSYQvI LINK NETWORK DEVALUATIONS
  38. CROUCHING TACTICS… OH, JUST FORGET IT!
  39. LINK: mz.cm/1bixMDH TODAY’S FAD, TOMORROW’S SPAM
  40. BRANDS DON’T LOOK LIKE THIS
  41. IT’S NOT THE TACTIC, IT’S YOU
  42. THANKS FOR WATCHING! peter@moz.com • @dr_pete

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