More Related Content Similar to Tips for optimising for Google Discover (20) Tips for optimising for Google Discover2. Hi, I’m Luci Wood
(and this is Milo >)
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SEO Director @ Blue Array
8. Where can I find Google
Discover?
Google homepage on mobile
Google Search app
12. 🏎 High performing
content in the
Discover feed
⏱ How frequently
your site appears
in Discover
📊 Comparison of
data from Discover
to Traditional Search
Results
🚦Total traffic
generated from
Discover
13. ‘The Discover report is
shown to websites
that have accumulated
meaningful visibility in
Discover.
http://bit.ly/search-console-discover
15. Quick show of hands...
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21. With Discover, you can
reach and influence
potential customers
before they’ve even
begun searching
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22. This is a big,
delicious
‘search pie’™
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23. How in the hell do
we optimise for this?
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24. “The two best ways to
boost the ranking and
performance of your
Discover content are:
28. No, but really. What do we do?
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@incorgnito_mode
#BrightonSEO
29. How does Discover rank
content?
Content is ranked algorithmically
according to what Google thinks a user
would find most interesting
33. Learn all you can about
your audience’s lifestyles
and preferences
40. Why?
Discover can predict your
level of expertise on a
topic and will offer
content based on this.
bit.ly/search-journeys
41. Let’s get specific
The stronger the match between your
article's content and your user's
interests, the better your chances of
ranking.
42. Look at the SERPs
📝 Featured snippets
🤔 PAAs
🔎 Search intent
💬 Auto suggest
46. Optimising for CTR (the good)
● Concise headline
● Clearly outlines
article content
● Eye-catching images
47. Optimising for CTR (the good)
● Very closely aligned
to the user’s interests
and what’s important
to them
��
48. Optimising for CTR (the bad)
● Headlines which are
too long and wordy
(or vice versa!)
● Potentially sensitive
or alienating
49. Optimising for CTR
(the downright illegal-ish)
● Fake news
● Sensationalist or
misleading headlines
● Clickbait
60. 🖱5% increase in click through rate
⌛ 3% increase in time spent on page
👍 3% increase in user satisfaction
62. You’ll need to either use AMP or
complete an opt-in form to give
Google the rights to display your
hi-res images.
64. Sites with content that
users have liked, shared
and interacted with
before are first in line
for visibility on Discover.
Engage your users
66. How to build loyalty
Rewards & points schemes
VIP exclusivity
Gamification
67. Let’s get (a bit) technical
Satellite
receivers
Chicken
drummies
Shnack
detector
83. That’s it from me
Read the blog:
https://www.bluearray.co.uk/news/author/luci/
Tweet: @incorgnito_mode
Work with me: bluearray.co.uk/jobs/