Seo work portfolio as of 20/03/2013

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Link Building and SEO work portfolio as of 20/03/2013

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Seo work portfolio as of 20/03/2013

  1. 1. SEO work portfolio NORMAN PONGRACZ
  2. 2. International SEO experience with off-page focus Norman Pongracz 2 years of International SEO experience Focused on Off-Page SEO and Social Media Optimisation Understanding of SEO fundamentals and on-Page SEO factors Knowledge of various SEO metrics and Tools 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  3. 3. SEO activities participated Off-page SEO (strategy formulation link building and social media) Keyword research, competitor analysis and link profiling On-page SEO (visitor tracking, landing pages, html diagnostics) 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  4. 4. Off-page Strategy Formulation Formulated off-page strategy, which was the initial priority at Distinctly Digital, since the firm outsourced this activity before Created step-by-step off-page guide, based around clients’ information input, website and competitor analysis, penalty analysis, generic link targets, link target research and acquisition strategies. These strategies included broken link building, outreach networks, relationship building through forums and blogs, Google queries and alerts and strategic breakdown of clients’ industry Updated strategies based on new industry best practices 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  5. 5. Broken Link Building• Offered list of broken links to website owners in exchange of a link on a relevantpage to the clients’ website.•Used website analysis tools (Xenu, Check My Links Chrome Extension, DomainHunter+) to find broken links, which were analysed in Open site explorer to findfurther link targets•Analysed relevant directories to find group of niche related broken links.•Success ratio (links built) between 10-15% before reminder, 13-20% after reminderwith “quick and dirty” template. 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  6. 6. Link building using product reviews Offered swimwear, cigar and baby products for review for different communities by using blogger outreach networks (Blogger Link Up, Tots100), relevant forums (Britmums, UK Cigar Forum, UK Swimming Forum) and networking. As a main link building strategy, more than 1400 bloggers contacted at Hello Baby and 120 agreed to review products. Cigar and swimwear products reviews were only one part of clients’ link building campaign. Criteria for working with bloggers: geographical targeting, social presence, authority metrics and relevancy to client. 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  7. 7. Link building through guest posting Used blogger outreach networks (Blogger Link Up, Guestr, My Blog Guest, GuestBlogList.com) and forum discussions to find guest blogging targets Approached authority websites through relationship building with comments and webmaster help Constantly improved outreach e-mails and tested new formulas to build personal blogger pitch Researched client’s business field and related websites to list suggested blogging topics Criteria for working with bloggers: geographical targeting, social presence, authority metrics, relevancy to client 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  8. 8. Link building through competitor analysis Potential link partners identified and contacted by researching competitors Measured online competition based on competitors’ link profiles and built industry insight to find new link opportunities 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  9. 9. Link building through brands & communities Contacted with suppliers and baby communities for one way authority links and two way reciprocal links Directory submission on relevant sites Promoted phone applications and blog articles Built partnerships through forums 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  10. 10. Link research using Google alerts and queries Set up Google Alerts for competitor names, targeted keywords, brands, product categories and company blog headlines. Created list of tailor made queries to find client related blogs, directories, guest posting opportunities and broken link targets 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  11. 11. Link tracking Analyzing the link building effort: indexing, link status (noindex, nofollow), content follow-up (correcting mistakes, requesting additional information), link juice measurement Documenting links; follow-up for missing or broken links 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  12. 12. Penalty analysis Analysed clients’ websites and listed low quality links Analysis conducted on monthly basis, to identify changes in link profile Participated creating disavow files and tracked changes after the penalty was revoked 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  13. 13. Updating social media profiles Facebook management for SmartTag and Hello Baby Direct through Hootsuite and Raven SEO Tools Updates with graph, quotes, questions and answers to enquiries; requesting links through twitter Twitter management for Hello Baby Direct 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  14. 14. Creating social media profiles Collected LinkedIn best practice guide for Peachtree Telecommunications (focus on B2B aspects) Created LinkedIn profiles for Peachtree Telecommunications, Facebook profile for SmartTag Newsletter planning using HTML in Mailchimp 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  15. 15. Publications and collections on Off-Page SEO SEO round-up on the most interesting off-page articles: http://goo.gl/dIwgP SEO from business consultant perspective: http://goo.gl/lFliv Thesis work: Influence of link structure on SERPs of online nursery shops: http://goo.gl/Hn2W8 Scoop It (collection of off-page SEO related industry insight): http://goo.gl/DjbFE 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  16. 16. Keyword research and analysisDEFINING AND MEASURING ONLINE NURSERY AND SECURITY APPLICATIONS MARKET LINK PROFILING, KEYWORD ANALYSIS OF POTENTIAL COMPETITORS
  17. 17. Competitor and keyword research for the security application market Competitor research for SmartTag: defining relative market strength, significant keywords that drive traffic to the websites Identifying potential problems and strengths of competitors’ products 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  18. 18. Competitor and keyword analysis on online nursery market (Thesis topic) Determined the relevant keywords to define online nursery market. Relevancy and frequency criteria considered as well SemRush WordTracker Google Adwords Local Monthly Results Keywords Average WordTracker Competition Searches Search results Competition volume Score (Adwords) (United Kingdom) 1 baby clothes 58,800,000 0.96 39,500 498 0.97 450,000 2 maternity clothes 13,700,000 0.92 3,600 13 1 201,000 3 nursery furniture 4,530,000 0.87 480 115 1 40,500 prams (pushchairs, 4 strollers) 11,200,000 0.95 27,100 370 0.29 450,000 baby changing 5 bags 3,920,000 1 8,100 5 0.8 27,100 6 baby shops 37,800,000 0.84 6,600 120 0.72 74,000 7 baby stuff 32,900,000 0.97 9,900 105 0.84 49,500 8 baby toys 47,600,000 0.92 1,000 212 0.13 246,000 9 cot beds 4,840,000 1 4,400 81 1 74,000 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com 10 moses basket 1,610,000 1 8,100 87 0.94 90,500
  19. 19. Competitor link profiling to support off-page SEO strategy Defining top 10 competitors using advanced operators based on the pre-determined keyword list Analyzing competitors link profiles measuring how off-page SEO affects ranking Top 10 Online Nursery Shops Mentions in AIA and AIT Results 30 25 25 21 20 16 15 10 8 5 5 5 4 5 3 3 0 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  20. 20. Analyzed various metrics, to determine which are the off-page SEO best practice Authority metrics – Strong correlation with SERPs PageRank and MozRank – Strong correlation with SERPs Number of outbound links – Strong correlation with SERPs Code to Content Ratio (C2C%) – No significant correlation founds Top Level Domain – No significant correlation founds A-Citation Rank (ACRank) – No significant correlation foundsThe study reinforced some metrics and raised demand for furtherinvestigation regarding other metrics. 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  21. 21. On-page SEO -H T M L D I A G N O S T I C S-L A N D I N G P A G E D I A G N O S I S -T R A F F I C T R A C K I N G
  22. 22. On-page SEO – site analysis, visitors tracking HTML diagnostics to help define which pages can be further optimized Title tags, keywords and 404 errors corrected on frequent basis Identifying main landing pages, tracking which content attract the bulk of traffic On-page analysis used as a value proposition in off- page work for the target websites 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com
  23. 23. Various SEO tools mastered Open site Explorer, Majestic SEO, Raven SEO tools (SEMRush) and Wordtracker database (link building, keyword and competitor research) On-page tools: Google analytics, Adwords and webmasters tools, Xenu Mailchimp (e-mail marketing) and Hootsuite (twitter and Facebook management) Google advanced operators (competitor and link research) and Google non-personalized search filter Free tools (link diagnosis tool, alexa.com, klout, link assistant for link building) Neil Bosma’s SEO tools for Excel Various SEO extensions for browsers (SEO quake, Domain Hunter+, Check My Links, Mozbar) 27 Greener House, London, SW4 6ND  Mob: 07827 224368  E-mail: norman.pongracz@gmail.com

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