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The World of Google: US Vs. Europe

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From Knowledge Panels to carousels, the Google landscape has changed radically from the days of 10 blue links. Unfortunately, most of these changes are launched and studied in the US. See how Google's European feature landscape compares to the US, what's coming next, and how this should inform your search marketing strategy. Includes data on the UK, Poland, and Czech Republic.

(From Marketing Festival 2014, Brno, Czech Republic)

Published in: Internet
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The World of Google: US Vs. Europe

  1. 1. THE WORLD OF GOOGLE US VS. EUROPE DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
  2. 2. 10,000 SEARCHES X 4 COUNTRIES US GOOGLE.COM CHICAGO HARTFORD PORTLAND JACKSONVILLE SAN DIEGO UK GOOGLE.CO.UK BIRMINGHAM HASTINGS SHEFFIELD LIVERPOOL MANCHESTER PL GOOGLE.PL WARSAW PLOCK WROCLAW LODZ KRAKOW CZ GOOGLE.CZ PRAGUE BRNO OSTRAVA PLZEN LIBEREC
  3. 3. ROUND ONE RESULTS US/UK/PL/CZ
  4. 4. ROUND 1: SITELINKS / 7-RESULT
  5. 5. ROUND 1: IMAGE RESULTS
  6. 6. ROUND 1: NEWS RESULTS
  7. 7. ROUND 1: VIDEO THUMBNAILS
  8. 8. ROUND 1: ”MEGA” VIDEOS
  9. 9. ROUND 1: IN-DEPTH ARTICLES
  10. 10. ROUND 1: REVIEW STARS
  11. 11. ROUND 1: AUTHORSHIP*
  12. 12. ROUND 1: KNOWLEDGE GRAPH
  13. 13. ROUND 1: ANSWER BOXES
  14. 14. ROUND 1: ANSWER BOX 2.0
  15. 15. ROUND 1: KG CAROUSELS
  16. 16. ROUND 1: LOCAL PACKS
  17. 17. ROUND 1: LOCAL ONE-BOXES
  18. 18. ROUND 1: LOCAL CAROUSELS
  19. 19. ROUND 1: 10 BLUE LINKS
  20. 20. 1 COUNTRY X 3 PERSPECTIVES US GOOGLE.COM ENGLISH US-BASED IPs US CITIES CZ GOOGLE.CZ ENGLISH US-BASED IPs CZECH CITIES CE GOOGLE.CZ CESKY* US-BASED IPs CZECH CITIES PR GOOGLE.CZ CESKY* PRAGUE IP* CZECH CITIES
  21. 21. ROUND TWO RESULTS US / CZ / CE / PR
  22. 22. ROUND 2: SITELINKS / 7-RESULT
  23. 23. ROUND 2: IMAGE RESULTS
  24. 24. ROUND 2: NEWS RESULTS
  25. 25. ROUND 2: VIDEO THUMBNAILS
  26. 26. ROUND 2: ”MEGA” VIDEOS
  27. 27. ROUND 2: IN-DEPTH ARTICLES
  28. 28. ROUND 2: REVIEW STARS
  29. 29. ROUND 2: AUTHORSHIP*
  30. 30. ROUND 2: KNOWLEDGE GRAPH
  31. 31. ROUND 2: ANSWER BOXES
  32. 32. ROUND 2: ANSWER BOX 2.0
  33. 33. ROUND 2: KG CAROUSELS
  34. 34. ROUND 2: LOCAL PACKS
  35. 35. ROUND 2: LOCAL ONE-BOXES
  36. 36. ROUND 2: LOCAL CAROUSELS
  37. 37. ROUND 2: 10 BLUE LINKS
  38. 38. WINNERS & LOSERS GAME RECAP
  39. 39. WINNER: IMAGES & VERTICALS
  40. 40. LOSER: IN-DEPTH ARTICLES
  41. 41. WINNER: KNOWLEDGE GRAPH
  42. 42. LOSER: ANSWER BOXES
  43. 43. WINNER: LOCAL ONE-BOXES
  44. 44. LOSER: LOCAL CAROUSELS
  45. 45. BONUS ROUND THREE EU VS. PIGEON
  46. 46. US PACK LOSS AFTER PIGEON
  47. 47. US PACK SIZES AFTER PIGEON
  48. 48. US PACK SIZES AFTER PIGEON
  49. 49. US VS. EUROPE 7-PACK DENSITY
  50. 50. US VS. CZECH 7-PACK DENSITY
  51. 51. BONUS ROUND FOUR TLD FACE-OFF
  52. 52. TOP FIVE TLDS IN US RESULTS
  53. 53. TOP FIVE TLDS IN UK RESULTS
  54. 54. TOP FIVE TLDS IN PL RESULTS
  55. 55. TOP FIVE TLDS IN CZ RESULTS
  56. 56. TOP FIVE TLDS IN CZ-CE RESULTS
  57. 57. TOP FIVE TLDS IN CZ-PR RESULTS
  58. 58. SNEAK PEEK AT 2015 GAME PREVIEW
  59. 59. http://mz.cm/pigeon
  60. 60. GOOGLE’S “IN THE NEWS” UPDATE
  61. 61. http://mz.cm/inthenews
  62. 62. TIME IS YOUR SEO ADVANTAGE
  63. 63. peter@moz.com • @dr_pete THANKS FOR WATCHING!

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