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Slides from the May 2008 Webinar for MINITEX. For questions email

Published in: Technology, Education
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  1. 1. Teaching Old Services New Tricks: <ul><li>Integrating Web 2.0 Trends into Everyday Services and Tools </li></ul>MINITEX Webinar May 2008 Michelle Jacobs, UCLA Library
  2. 2. Technology is Everywhere
  3. 3. What’s in Your Pocket? <ul><li>cell phone </li></ul><ul><li>headphones </li></ul><ul><li>library card </li></ul><ul><li>student ID </li></ul><ul><li>USB </li></ul><ul><li>money </li></ul><ul><li>keys </li></ul><ul><li>Gym Card </li></ul><ul><li>Starbucks Card </li></ul>
  4. 4. <ul><li>Become more visible to your users </li></ul><ul><li>Understand their needs and wants. </li></ul><ul><li>Make your resources as much of a WANT as a NEED. </li></ul><ul><li>Be where they are. </li></ul>
  5. 5. RITE USE <ul><li>R- Risk </li></ul><ul><li>I - Innovation </li></ul><ul><li>T- Technology </li></ul><ul><li>E - Education </li></ul><ul><li>U- User Centered </li></ul><ul><li>S- Shared </li></ul><ul><li>E- Excitement </li></ul>
  6. 6. Moving to Mobile <ul><li>The Next Big (literally small) Trend </li></ul>
  7. 8. <ul><li>“ Everyone” has a mobile phone </li></ul><ul><li>200 plus million cell phones in the US </li></ul><ul><ul><li>150 million in 2003 </li></ul></ul><ul><li>Marketing for Industry is Becoming Increasingly Mobile </li></ul><ul><ul><li>V-cast </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Behind the scenes </li></ul></ul><ul><li>Googlization of Mobile </li></ul>
  8. 9. Pew Center Studies <ul><li>62% are part of the Mobile Population </li></ul><ul><li>58% at least 1 of 10 NON Voice Data Activities </li></ul><ul><li>42% of uses on a typical day use NON voice services </li></ul><ul><li>26% more important to go home and get your cell phone then your wallet </li></ul>
  9. 10. Really Mobile? Ipods and Cellphones as tools? <ul><li>Calculator </li></ul><ul><li>Personal Computer </li></ul><ul><li>Intranet </li></ul><ul><li>Email </li></ul><ul><li>WWW </li></ul><ul><li>Laptops </li></ul><ul><li>IM - Instant Messaging </li></ul><ul><li>Social Networking </li></ul>
  11. 12. Podcasting
  12. 13. Some Ideas Podcast
  13. 18. Public Library Podcasts <ul><li>i tunes </li></ul>
  14. 19. <ul><li>Use what you have and develop innovative ways to share. </li></ul>
  15. 20. Library Videos <ul><li>Hosting on YouTube </li></ul>
  16. 21. Why YouTube? <ul><li>Does not use your server space </li></ul><ul><li>Widely used </li></ul><ul><li>Easy to Use </li></ul>
  17. 22. Ideas <ul><li>Have a video contest for Teens </li></ul><ul><li>Video/Post Events </li></ul><ul><li>Make Creative Promotional Clips </li></ul>
  18. 23. More Professional <ul><li>But still not too hard </li></ul>
  19. 24.
  20. 25. Wikipedia <ul><li>Really? </li></ul>
  21. 26. UW Digital Initiatives <ul><li>100 links in 40+ articles over the course of 4 months and saw a substantial increase in the number of visits to our collections from Wikipedia </li></ul><ul><li>“ Offer librarians a great opportunity to enhance the authority of resources that students use on a daily bases and to push their knowledge and expertise beyond the traditional boundaries of the library.  We view this as a very low cost way to enhance access to our collections as well as an effective way to participate in the creation of resources that are used by millions around the world.”* </li></ul><ul><li>History of Seattle before 1900 Klondike Gold Rush </li></ul>*Ann M. Lally -University of Washington Libraries
  22. 29. Keeping Up on Trends <ul><li>There is so much out there. </li></ul>
  23. 30. How do I keep up?
  24. 32. RSS Feeds and Blogs
  25. 33. Tagging & Social Bookmarking <ul><li>A tag is a (relevant) keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword-based classification and search of information.* </li></ul><ul><li>Tags are usually chosen informally and personally by item author/creator or by its consumer/viewers/community. * </li></ul><ul><li>Tags are typically used for resources such as computer files, web pages, digital images, and internet bookmarks </li></ul><ul><li>User Generated Cataloging </li></ul>*Wikipedia retrieved 4/30/2008
  26. 35. Blog Search
  27. 37. Collaboration <ul><li>Tools to help you work as a team. </li></ul>
  28. 38.
  29. 41. Are you a Blogger? <ul><li>(It is okay to say no.) </li></ul>
  30. 42. Should You Blog? <ul><li>Different Types of Blogs </li></ul><ul><li>Internal </li></ul><ul><li>External </li></ul>
  31. 43. Internal <ul><li>A Blog for a select group. </li></ul><ul><li>Kept private, by invitation only. </li></ul><ul><li>Collaboration at Work. </li></ul><ul><li>For a course. </li></ul><ul><li>For your family. </li></ul>
  32. 44. External <ul><li>A Blog for everyone to read. </li></ul><ul><li>Ask Yourself: </li></ul><ul><ul><li>Do you have something to say? </li></ul></ul><ul><ul><li>Do you think others want to hear it? </li></ul></ul><ul><ul><li>Do you the time to Blog? </li></ul></ul><ul><ul><li>Can you keep the information relevant? </li></ul></ul>
  33. 45. So...
  34. 46. What to Take Away <ul><li>Do what you are comfortable with. </li></ul><ul><li>Partner. </li></ul><ul><li>Involve your users. </li></ul><ul><li>Do not let it become a time sink. </li></ul><ul><li>If it does not work, it is okay to walk away. </li></ul>
  35. 47. Questions? email: [email_address]