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THE CHANGING
GEOMETRY OF BUSINESS
http://platformed.info
Sangeet Paul Choudary
@sanguithttp://platformed.info
Worked at/with
Featured in...
PortfolioAdvisor
Research!
Collaboration
BUSINESS GEOMETRY!
The shape of business
PIPE THINKING
Image: Creative Commons/Flickr
Value created upstream, !
delivered downstream
! !
CONSUMPTIONDISTRIBUTIONSOURCING
PLATFORM THINKING
DEVELOPERS USERS
Apps
HOSTS TRAVELERS
Listings
PROJECT
CREATORS
PROJECT
FUNDERS
Projects
VIDEO
CREATORS
VIDEO
VIEWERS
Videos
TWEET
CREATORS
TWEET
READERS
Tweets
SHIFT DRIVERS
@sanguithttp://platformed.info
ACCESS
PRODUCTION
TARGET knows before it shows
TARGET knows before it shows!
DATA
THREE SHIFTS
@sanguithttp://platformed.info
LINEAR TO NETWORKED!
Democratization of access
@sanguithttp://platformed.info
LINEAR TO NETWORKED!
Democratization of access
@sanguithttp://platformed.info
CONSUMPTION TO PARTICIPATION!
Democratization of tools of production
LINEAR TO NETWORKED!
Democratization of access
@sanguithttp://platformed.info
CONSUMPTION TO PARTICIPATION!
Democratization of tools of production
STUPID TO SMART!
Explosion of consumption data
SHIFT HAPPENS!
@sanguithttp://platformed.info
Nokia,
BlackBerry, Telcos
iPhone, Android
DEVELOPERS USERS
TELCOS/
HANDSET MFRS
DEVELOPERS CONSUMERS
©
 Platform Thinking PLATFORMED.INFO@sanguit
TV Channels
YouTube
VIDEO
CREATORS
VIDEO
VIEWERS
CONTENT
CREATORS
TV !
CHANNELS
VIEWERS
©
 Platform Thinking PLATFORMED.INFO@sanguit
Encyclopedia
Britannica
Wikipedia
WRITERS READERS
EXPERT
WRITERS
ENCYCLOPEDIA
CREATOR
ENCYCLOPEDIA
READERS
©
 Platform Thinking PLATFORMED.INFO@sanguit
Traditional Funding
Crowdfunding
FUND
MANAGERS
FUND SOURCES PROJECTS
©
 Platform Thinking PLATFORMED.INFO@sanguit
PROJECT
CREATORS
PROJECT
FUNDERS
Hotels
AirBnB
HOSTS TRAVELERS
TRAVEL
AGENTS
TRAVELERSHOTELS
©
 Platform Thinking PLATFORMED.INFO@sanguit
THE NEW NORMAL
@sanguithttp://platformed.info
ECOSYSTEM !
IS THE NEW !
WAREHOUSE
LIQUIDITY !
IS THE NEW !
INVENTORY
COMMUNITY MANAGEMENT !
IS THE NEW !
HUMAN RESOURCES
CURATION  REPUTATION!
IS THE NEW !
QUALITY CONTROL
THE NETWORK EFFECT !
IS THE NEW !
SIZE DOES MATTER
3 BUILDING BLOCKS OF!
PLATFORM THINKING
@sanguithttp://platformed.info
PLATFORM
PRODUCER CONSUMER
@sanguithttp://platformed.info
NETWORK
PRODUCER CONSUMER
PULL the two roles on board!1
TOOLS AND RULES
NETWORK
PRODUCER CONSUMER
2FACILITATE interactions by providing Tools and Rules
DATA
TOOLS AND RULES
NETWORK
PRODUCER CONSUMER
MATCH users and units using data3
@sanguithttp://platformed.info
PULL
FACILITATE
MATCH using DATA
interactions using TOOLS  RULES
to create a NETWORK

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