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Fighting for the Futureof the Social WebSelling Out and Opening UpJoseph SmarrMember of Technical Staff, GooglePortland, O...
A bit about me… Software Engineer at Google since 2010 - Worked a lot on Google+ (esp. circles & sharing) - Also worked o...
The obligatory disclaimer:These are my personal views, not Google’s!
Is the social web actually opening up? Is open web tech getting more useful & user-friendly?Have open web proponents “sold...
But first…a brief reminder:
Why we fight: Trying newthings should be easier!
Why we fight: Trying newthings should be easier!
Why we fight: Users shouldcontrol their own data!
Why we fight: Innovationleads to awesomeness!
When will we have won? Users can try new services without having to  “start over” or leave their friends & data behind. ...
So…how are we doing so far?
OpenID: As mainstream asLady Gaga?
A nice “give and take,” evenwith the big guys.
Random collection of “sociaarly all support OpenID and/or OA     (or are out of business)OAuth-based APIs are now thenorm.
OpenIDSampleStore.comBest practices and sample
Sounds great! So…where’s the problem?
So near and yet so far…
So near and yet so far…
So near and yet so far…
How do I sign in with myYahoo! account here?
Sign-up forms stubbornlyrefuse to die.
Hmm, which account did I uselast time?
Fresh companies bring freshideas.
code.google.com/apis/identitytoolkitGoogle is making account UI
The future: Re-buildingOpenID on top of OAuth 2.
PortableContacts.netWhy are contact APIs likesnowflakes?
We fixed password-scraping,but not much else.
Open protocols only work ifbusinesses let them!
What happened to “bridging
The technology is ahead ofthe market.
Have we “sold out”?
Fixing “If the big guys don’t
Facebook became a championof OAuth.
Will Google+ be more than
Circles are “federation-
Reminder: The social web is
Is the social web actually opening up? Is open web tech getting more useful & user-friendly?Have open web proponents “sold...
Is the social web actually opening up?                     Answer: Is open web tech getting more useful & user-friendly?  ...
If you want an open future,do something about it.
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
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Fighting for the Future of the Social Web: Selling Out and Opening Up

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Joseph Smarr gave this talk at O'Reilly's Open Source Conference (OSCON) in July 2011 on his experiences and predictions about working towards a user-centric, open social web.

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Fighting for the Future of the Social Web: Selling Out and Opening Up

  1. 1. Fighting for the Futureof the Social WebSelling Out and Opening UpJoseph SmarrMember of Technical Staff, GooglePortland, OR – July 26th, 2011http://profiles.google.com/jsmarrhttp://twitter.com/jsmarrhttp://josephsmarr.com
  2. 2. A bit about me… Software Engineer at Google since 2010 - Worked a lot on Google+ (esp. circles & sharing) - Also worked on Webfinger, Portable Contacts, Social Graph API, Buzz APIs Former CTO of Plaxo (and first employee, joined 2002) Long-time advocate and early adopter of Open Social Web - Bill of rights (opensocialweb.org) - Plaxo as early mainstream OpenID relying party - OpenID / OAuth hybrid spec - Portable Contacts spec - Former board member, OpenID Foundation - Former board member, OpenSocial Foundation
  3. 3. The obligatory disclaimer:These are my personal views, not Google’s!
  4. 4. Is the social web actually opening up? Is open web tech getting more useful & user-friendly?Have open web proponents “sold out” to big companies? Hint: “yes and no…”
  5. 5. But first…a brief reminder:
  6. 6. Why we fight: Trying newthings should be easier!
  7. 7. Why we fight: Trying newthings should be easier!
  8. 8. Why we fight: Users shouldcontrol their own data!
  9. 9. Why we fight: Innovationleads to awesomeness!
  10. 10. When will we have won? Users can try new services without having to “start over” or leave their friends & data behind. Users can connect across services that don’t know of each other (or like each other). Developers can thrive in a “social web ecosystem” and quickly find success. The social web is vibrant, innovative, and not owned by anyone (i.e. just like the web itself).
  11. 11. So…how are we doing so far?
  12. 12. OpenID: As mainstream asLady Gaga?
  13. 13. A nice “give and take,” evenwith the big guys.
  14. 14. Random collection of “sociaarly all support OpenID and/or OA (or are out of business)OAuth-based APIs are now thenorm.
  15. 15. OpenIDSampleStore.comBest practices and sample
  16. 16. Sounds great! So…where’s the problem?
  17. 17. So near and yet so far…
  18. 18. So near and yet so far…
  19. 19. So near and yet so far…
  20. 20. How do I sign in with myYahoo! account here?
  21. 21. Sign-up forms stubbornlyrefuse to die.
  22. 22. Hmm, which account did I uselast time?
  23. 23. Fresh companies bring freshideas.
  24. 24. code.google.com/apis/identitytoolkitGoogle is making account UI
  25. 25. The future: Re-buildingOpenID on top of OAuth 2.
  26. 26. PortableContacts.netWhy are contact APIs likesnowflakes?
  27. 27. We fixed password-scraping,but not much else.
  28. 28. Open protocols only work ifbusinesses let them!
  29. 29. What happened to “bridging
  30. 30. The technology is ahead ofthe market.
  31. 31. Have we “sold out”?
  32. 32. Fixing “If the big guys don’t
  33. 33. Facebook became a championof OAuth.
  34. 34. Will Google+ be more than
  35. 35. Circles are “federation-
  36. 36. Reminder: The social web is
  37. 37. Is the social web actually opening up? Is open web tech getting more useful & user-friendly?Have open web proponents “sold out” to big companies?
  38. 38. Is the social web actually opening up? Answer: Is open web tech getting more useful & user-friendly? We’re making solid progress.But we all need to keep pushing.Have open web proponents “sold out” to big companies? The future is still ours to build.
  39. 39. If you want an open future,do something about it.

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