Ideavibes - Crowdsourcing and Civic or Citizen Engagement


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Presentation focused on citizen engagement and how crowdsourcing can be used in cases where innovation is the key.

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Ideavibes - Crowdsourcing and Civic or Citizen Engagement

  1. 1. Innovation through<br />Citizen engagement<br />Paul Dombowsky<br />
  2. 2. Fellow Citizens – I have a challenge<br />Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Ottawa. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day?<br />2<br />
  3. 3. Agenda / Highlights<br /><ul><li>Social media and its impact on engagement
  4. 4. Practical Crowdsourcing - what is it and how can you use it?
  5. 5. How to tap into the conversations that are already going on to make better decisions.
  6. 6. Making crowdsourcing pay for itself - the business case.
  7. 7. Best practices and how to implement.
  8. 8. How to overcome some of the negatives.</li></ul>3<br />
  9. 9. Citizen Engagement in Web 2.0 for Ottawa 2.0<br /><ul><li>There are many one way conversations happening:
  10. 10. Blogs
  11. 11. Apartment 613
  12. 12. TransitOttawa
  13. 13. Sun & The City
  14. 14. West Side Action
  15. 15. URBSite
  16. 16. Tea Party of Ottawa
  17. 17. Spacing Ottawa
  18. 18. Podcasts
  19. 19. Inner City Podcast
  20. 20. Spacing Podcast
  21. 21. Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0.
  22. 22. Where is the engagement? Where is the innovation happening?</li></ul>Driven bySocial Media Platforms<br />4<br />
  23. 23. Engagement – Who Participates?<br />5<br />
  24. 24. Who is your crowd?<br />CITY<br />Engagement<br />Targets<br />6<br />
  25. 25. Crowdsourcing<br />Defined<br />An engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.<br />Why Bother?<br />Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. <br />7<br />
  26. 26. Where Innovation / Crowdsourcing Fits<br />8<br />
  27. 27. Innovation: Crowdsourcing vs The Survey<br />9<br />
  28. 28. The Appeal<br />Crowdsourcing surfaces new perspectives<br />Invites participation from nontraditional sources <br />Infuses real energy into the process of generating ideas and content<br />Empowers people when they feel their voice is being heard<br />Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)<br />Builds engagement and relationships with new audiences<br />10<br />
  29. 29. Things to Watch For<br /><ul><li>Excessive lobbying and promotion
  30. 30. Narrow crowds product narrow results
  31. 31. No follow-through causes creditability hit
  32. 32. If you say you are generating solutions for X, communicate what happened and why
  33. 33. Broad ideation campaign descriptions will result in less focused results BUT too narrow will restrict creativity
  34. 34. Dismissing ideas that seem far fetched
  35. 35. Ideation often requires refinement – understanding what your crowd is saying by ‘x’</li></ul>11<br />
  36. 36. Example 1: Citizen Engagement<br />NYC Citizen Engagement Program<br />12<br />
  37. 37. Example 2: Citizen Engagement in SF<br />San Francisco Engage4change Citizen Engagement Program<br />(2 weeks)<br /><ul><li>No. of Engagements = 2252
  38. 38. Referrals = 64% from Twitter
  39. 39. Cost = 500 ice cream cones ($1,000)
  40. 40. HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends</li></ul>13<br />
  41. 41. Example 3 – Product Development - Branded<br />IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.<br />In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! <br />14<br />
  42. 42. Example 4: Product Development - Inventions<br />Quirky is an all in one product development shop for inventors.<br />15<br />
  43. 43. Example 5: Conference Agenda<br />Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.<br />16<br />
  44. 44. It all starts with a Question or Problem<br />17<br />Needs to be:<br />Clear and compelling<br />Not leading<br />Allow for open innovation<br />Encourage participation<br />Allow for outliers to feel comfortable<br />
  45. 45. I have a challenge<br />18<br />Land use determination – who drives the agenda and the conversation?<br />Two approaches <br />Opportunity driven<br />Innovation driven<br />The difference lies in where the ideas come from<br />From the user or the customer<br />From the supplier<br />
  46. 46. I have a challenge<br />19<br />Opportunity Driven (supplier)<br />Innovation Driven (customer)<br />
  47. 47. Government as a Platform<br /><ul><li>Ideas and information produced by and on behalf of the citizen or the crowd
  48. 48. Crowd is empowered to spark the innovation that will result in an improved approach to governance
  49. 49. Move away from ‘Vending Machine Government’
  50. 50. Responsibility is shared between citizens and staff</li></ul>20<br />
  51. 51. Ideavibes Citizen Engagement Platform<br /><ul><li>Easy to set-up and deploy
  52. 52. Able to run multiple campaigns at once
  53. 53. Can run Crowdsourcing and Crowdfunding Campaigns
  54. 54. Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)
  55. 55. Hosted solution (in Canada)
  56. 56. Able to be implemented on existing website or set-up in new, destination site
  57. 57. Social Media connected
  58. 58. One of few sub $1000/month solutions</li></ul>21<br />
  59. 59. How an Engagement Platform Works<br />22<br />
  60. 60. Implementation Process<br />22<br />
  61. 61. Wrap-up Quote<br />Our commitment to openness and innovation means more than simply informing citizens about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward. <br />We believe that after all, the crowd will take care of the crowd.<br />23<br />
  62. 62. Thank you<br />Paul Dombowsky | 613.878.1681 |<br /><br />