Fellow Citizens – I have a challenge<br />Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Ottawa. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day?<br />2<br />
Agenda / Highlights<br /><ul><li>Social media and its impact on engagement
Practical Crowdsourcing - what is it and how can you use it?
How to tap into the conversations that are already going on to make better decisions.
Making crowdsourcing pay for itself - the business case.
Who is your crowd?<br />CITY<br />Engagement<br />Targets<br />6<br />
Crowdsourcing<br />Defined<br />An engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.<br />Why Bother?<br />Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. <br />7<br />
Where Innovation / Crowdsourcing Fits<br />8<br />
Innovation: Crowdsourcing vs The Survey<br />9<br />
The Appeal<br />Crowdsourcing surfaces new perspectives<br />Invites participation from nontraditional sources <br />Infuses real energy into the process of generating ideas and content<br />Empowers people when they feel their voice is being heard<br />Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)<br />Builds engagement and relationships with new audiences<br />10<br />
Things to Watch For<br /><ul><li>Excessive lobbying and promotion
HumphrySlocombe’s Crowd= 320,000 twitter followers and Facebook Friends</li></ul>13<br />
Example 3 – Product Development - Branded<br />IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.<br />In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! <br />14<br />
Example 4: Product Development - Inventions<br />Quirky is an all in one product development shop for inventors.<br />15<br />
Example 5: Conference Agenda<br />Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.<br />16<br />
It all starts with a Question or Problem<br />17<br />Needs to be:<br />Clear and compelling<br />Not leading<br />Allow for open innovation<br />Encourage participation<br />Allow for outliers to feel comfortable<br />
I have a challenge<br />18<br />Land use determination – who drives the agenda and the conversation?<br />Two approaches <br />Opportunity driven<br />Innovation driven<br />The difference lies in where the ideas come from<br />From the user or the customer<br />From the supplier<br />
I have a challenge<br />19<br />Opportunity Driven (supplier)<br />Innovation Driven (customer)<br />
Government as a Platform<br /><ul><li>Ideas and information produced by and on behalf of the citizen or the crowd
Crowd is empowered to spark the innovation that will result in an improved approach to governance
Wrap-up Quote<br />Our commitment to openness and innovation means more than simply informing citizens about how and what decisions are made. It means recognizing that government does not have all the answers and that public officials need to draw on what citizens know from the diversity of experiences they have had, to move our communities forward. <br />We believe that after all, the crowd will take care of the crowd.<br />23<br />